20 Website Marketing Tips to Boost Website’s Traffic

Contrary to the belief that only a meaningful domain name, catchy layout, and good-quality content can make a website, that is not so.

Even if you design the most attractive website with the best-written articles, it doesn't matter when no one will read them.

Creating a website and its content is just the beginning of website marketing. To ensure its success, learning how to drive web traffic is necessary. After all, the more people visit your site, the faster it grows.

If you want to learn more about how to drive more traffic to your website, then keep reading. We will explain the 20 best free and paid traffic generation methods for website marketing and better ranking.

What is Website Marketing?

We also know website marketing as online marketing or internet marketing.

This digital marketing strategy for the website includes promotional activities to increase visibility, drive traffic, and achieve overall business goals, like leads, sales, and increased brand awareness.

Why is Website Marketing Important?

Website online marketing is just like a virtual display room or storefront. First, this would be where most of the leads will learn about your product or service.

Next, if your leads like the product or service, they will return to make that purchase. That is why a good website marketing strategy can help expand a business.

There are many ways to boost your website's effectiveness and convert visitors into customers. However, all website marketing strategies boil down to increased traffic on your website.

And not just more traffic—but targeted traffic. Investing in website online marketing is a key strategy for the growth of your business.

Latest Read: What Are the Different Types of Social Media Marketing?

20 Best Website Marketing Tips

Here are the top website marketing strategies and tips for driving relevant traffic to your website:

1. Blog Writing

First, your business needs to have a blog on which you will post regular, long-form, useful content on your site. It's non-negotiable.

🔘Companies that blog receive 97% more links to their websites.

🔘Businesses that blog receive 55% more website visitors than businesses that do not.

🔘Marketers who have blogs are 13 times more likely to have a positive ROI.

If there is more valuable content on your website, people will have as much more reason to visit your website, increasing the traffic.

However, without a blog, it will be difficult to even attempt other growth-hacking digital marketing strategies mentioned in this article. In short, the content is the key element for any marketing strategy.

2. Write Catchy Headlines

The headline is one of the most significant parts of your content. It has been established that effective headlines on blogs generate 500% more traffic.

The most comprehensive blog post will not be read without a captivating headline. Master the art of headline writing so readers will choose your post on the SERP.

Also, choose your website font wisely. You will know which font resonates with your brand and its look via your website. So, choose the best font for the website.

3. Audit Outdated Content

Another way to increase traffic on your website is through the periodic posting of new content. In addition, refining and enhancing existing content will still have the same impact.

The search engines are constantly crawling through websites to look for new content.

Whenever you update your existing content, the crawling bots of the search engine will scan your page again to reevaluate and rebalance its ranking in SERPs according to the changes done.

Updating old content speeds up the results. It boosts website traffic, and if they are ranking well on SERPs, an update keeps them relevant, thus increasing the chances of higher rankings.

Use Google Analytics to identify popular blog post entries and optimize your content writing. Do not make unnecessary updates just for the sake of it. Quality is more important than quantity.

Here are some changes you can make to an existing blog post:

🔘Get rid of typos and clumsy sentences for a seamless flow.

🔘Correct broken links and add quality backlinks that enhance authority.

🔘Add on new images, infographics, or videos.

🔘Assure accuracy in the content by updating information.

4. Create Fantastic Graphics

Utilize AI photo and video editors, such as Canva, to bring your ideas to life, visualize data, and reproduce charts within your branding. Other sites will link back to your site when they use your images.

Google is showing more images in regular Search results, giving you more opportunities to rank and increasing the appeal of your result - and, therefore, its click-through rate.

5. Add Videos

All this and video content does is attract the visitors and sustain them. Here is how to use it for more web traffic:

🔘You can also embed videos into your blog pages to make them appear in the video search results.

🔘YouTube SEO ranks higher on YouTube and attaches a link to the website for more visitors, using the description in the video.

🔘Adding CTA in videos will redirect people to your website.

6. Optimize Your Website for Search Engines

Well-implemented SEO best practices will help your website rank higher on SERPs and get more traffic.

As digital marketing statistics go, organic search brings the highest ROI among digital marketing channels, with 49% of marketers reporting success.

This only goes to say that optimizing your website effectively would capture valuable organic traffic.

For example, start by researching popular keywords and then creating content for them.

Learn through research how many people search for specific keywords and how fierce the competition is. Determine which keywords to use to write SEO-friendly content, as SEO is important for your website.

Long-tail keywords are used for ranking high among search results since they are normally used by those who are seeking specific information.

They attract a more targeted audience, leading to higher conversion rates. There are several keyword research tools.

Google Keyword Planner is probably the most popular, and it will provide keyword ideas or even check historical metrics like average monthly search volume and competition.

7. Target Keywords

Keywords are the phrases people type in to search. You can easily imagine that not all keywords will get searched the same number of times.

So, if we look at keyword research tools, for instance, you find out the keyword "how to increase website engagement" is getting 10 searches a month while on the other side, “how to increase website traffic” gets 300 searches per month.

That, of course, is a better choice of topic for a blog to get traffic.

8. Long-tail Keywords

So, the more traffic, the higher the search volume, correct? Not so fast. Many very high-volume keywords are also very difficult to rank on the search engines.

For example, "website" has 143,000 volumes.

Long tail keywords, on the other hand, are easier to rank and bring the most relevant traffic to your site.

9. Optimize SERP Appearance

Simply having the keyword within your meta description and meta title isn't sufficient.

The thing is to optimize these most valuable pieces of information to boost the appeal that can be drawn upon the SERP and garner organic clicks better.

🔘Meta Description: This one needs to range from 155 to 165 characters. Try indicating the value you expect from a reader. Do it so in a very actionable manner.

🔘Meta title: This 60-character value is close to the start of the phrase and indicates some form of value or benefit.

10. Internal Linking

Always, in creating and publishing content, try to insert at least 1-3 links to other pages on your site to that page.

That's going to send traffic to the other pages as well; plus, it's going to do three other important things for your site:

🔘Keep visitors there longer.

🔘Have them view more pages on your site.

🔘Enable them to derive more value from your site.

All the above aspects can improve ranking and drive more traffic to your website.

Also Read: 15 Best Social Media Website Templates

11. Make Your Site Responsive

Today, most mobile traffic is above the desktop, meaning if your visitors have to pinch and scroll their way through your site, you are practically telling them where to go.

You can have a custom website or template website, but either should be mobile-responsive for the users.

Even if it is a plain website, its accessibility and readability across various screens, including mobile phones, still matter.

12. Speed Up Your Website

Site speed is the time it takes for users to access and interact with a website. It's an important page experience aspect that directly impacts Google ranking factors, user experience, dwell time, and conversion rates.

Generally, the faster a site loads, the better its Search Engine Optimization (SEO) is. In Google's research, it is shown how the bounce rate increases by 32% when the page load time changes from one second to three.

Suggesting that over half the visits are abandoned once a mobile site takes over three seconds to load to open.

13. Make Your Website Mobile-friendly

The fact that mobile phones contribute to 56% of web traffic should already be enough of a reason why a website should be mobile-friendly.

If people have a poor mobile experience while visiting your website, they never return; you lose quite a large fraction of potential visitors.

A mobile-friendly website should be responsive, meaning it automatically adjusts the design based on the size of the screen of the device.

Visitors can then browse through your website comfortably without having to scroll around. Try Google's mobile-friendly test to see whether your website meets the standards.

Hire a professional web development company or sign up for some website-building platforms that offer responsive themes and templates. If opting for the second option, consider using WordPress website development.

Most of their themes are designed to be compatible with mobile.

Another aspect that is quite essential for good SEO is having a responsive website. Since Google has turned to mobile-first indexing, its bots mostly use the mobile version of websites for ranking and indexing purposes.

Hence, there are more chances of ranking higher on SERPs for responsive websites.

14. Add Social Share Buttons

This is a super easy win on website traffic. Social share buttons enable readers to share the page they are reading with their social networks with only a few clicks.

The click-to-tweet feature is another alternative: offer a pre-written Tweet that readers can publish with just one click. Try if either of these plugins is available for your site.

15. Post on Social Media Regularly

Social media platforms remain among the most influential free tools that can help direct more traffic to your website.

Universally accessible and with the internet, they can give greater mileage to your brand exposure while helping as a traffic channel for your website.

Keep all your organic content on social media shareable and embed all possible social sharing tools, but stop sitting there expecting people to start sharing it.

Get in front of some potential customers every time you upload some content, share it across multiple social sites, and repurpose your blog in different forms. It's free and may raise website traffic astronomically.

16. Post At the Right Time

If you want to dive deep here, you can also dig into your social media analytics to find when, throughout the day and week, you're getting the most engagement from your audience and share your links there then.

Start with the overall average best times and dig in further to refine from there.

17. Add Hashtags

When you post on LinkedIn, Twitter, Instagram, and other social media sites that favour hashtags, use relevant ones to make your posts reach a wider audience.

Keep them as highly specific to the topic of the post as possible, though, so that you have maximum chances of being found by those most likely to read, share, and/or link to your content.

18. Leverage LinkedIn Articles

The world's largest professional social network is a publishing platform in its own right, which means you should be posting content to LinkedIn regularly.

This will increase traffic to your site, bring more visitors to your LinkedIn Company Page, and enhance your reputation within your industry.

And you don't have to reinvent the wheel—you can write a reflection piece on a recent topic or repurpose content you've already written.

19. Start an Email Newsletter

You don’t have to overcomplicate your newsletter. First of all, let your customers decide whether they want to receive them by giving them an option to opt out of it.

For those who accept to receive the newsletters, personalize the content they might be interested in based on their reading history. Use digital marketing tools for email marketing to automate tasks and enhance campaigns.

This strategy is great because some visitors use their email inboxes as a reading list, and sending them weekly or bi-weekly recommendations will keep them hooked.

Don't flood your subscribers' inboxes, or worse yet, in a single email with links. Keep following these email marketing tips and see for yourself what will resonate and work for you best in terms of content and frequency.

20. Advertise (Paid Ads)

Alright, this isn't free, but if you play your cards right, the money can definitely pay for itself.

Well, SEO is all good and great (very, very good), but it does take a few months of steady publishing to actually accumulate traffic, build links, and earn the favour of Google. Meanwhile, you might be interested in paid advertising.

Search, display, and social ads are all amazing ways of bringing highly targeted visitors to your site at scale. All paid media channels have pros and cons, so think hard about your objectives before you reach for your credit card.

A good starting point is with Google Ads—you can find an overview of running Google Ads on our tutorial site. If more traffic to your site is meant to translate directly into more sales, you should focus on commercial intent keywords through a paid search strategy.

Yes, competition for those search terms can be fierce and very expensive in many cases, but the rewards will be worth it.  In fact, Pay-Per-Click (PPC) is said to return $2 for every $1 spent, and Google even claims it's actually more like $8.

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What are the Best Website Marketing Tools?

Website marketing tools are applications and platforms whose primary role is helping the business implement, manage, and analyze its marketing efforts more efficiently.

Such important tools of website marketing can be categorized into the following:

1. SEO Tools

🔘Google Search Console: Use this tool to monitor and enhance your website’s presence in Google search results.

🔘Ahrefs: You can use Ahrefs for analyzing SEO and researching keywords. It also helps in tracking backlinks and running competitor analysis.

🔘SEMrush: Many debates about Ahrefs vs SEMrush. However, both are just as good. SEMrush enables SEO audits, keyword research, and competitor analysis for SEO best practices.

2. Content Marketing Tools

🔘HubSpot: HubSpot is an all-in-one digital marketing app, including a platform for content creation, email marketing, and analytics.

🔘BuzzSumo: Use this tool to find trendy topics, analyze content performance, and even find influencers.

🔘CoSchedule: A great tool for content marketing management, such as reading content calendars and optimizing social media campaigns.

3. Email Marketing Tools

🔘‍Mailchimp: Email marketing tool, providing templates, automation, segmentation, and analytics.

🔘Constant Contact: This tool offers various email templates (customizable), automation, and real-time tracking of campaigns.

🔘Sendinblue: Marketers use it for email marketing, SMS marketing, and automation.

4. Social Media Marketing Tools

🔘Hootsuite: Use it for social media marketing campaigns to manage and schedule posts across various social media platforms.

🔘Buffer: Use it to schedule social media posts and review analytics.

🔘Sprout Social: A great platform for social media management, determining and increasing engagement, and analytics.

5. PPC and Advertising Tools

🔘‍Google Ads: The best tool for managing PPC campaigns on display networks.

🔘Facebook Ads Manager: Manage, optimize, and run ads on Facebook and Instagram.

🔘AdRoll: Retarget and cross-channel ad campaigns.

6. Analytics and Tracking Tools

‍🔘Google Analytics: This tool lets you track website traffic, user behaviour, and overall campaign performance.

🔘Hotjar: It uses heatmaps, session recordings, and surveys to analyze user behaviour.

🔘Crazy Egg: This platform offers tools like heatmaps and A/B testing to optimize website performance.

7. Conversion Rate Optimization (CRO) Tools

🔘Optimizely: Offers personalization and A/B testing tools.

🔘Unbounce: Create and optimize landing pages for an effective conversion rate.

🔘VWO (Visual Website Optimizer): Offers A/B testing, heatmaps, and user feedback tools.

8. Customer Relationship Management (CRM) Tools

🔘Salesforce: An efficient CRM platform, effectively integrating with several marketing tools.

🔘HubSpot CRM: A free CRM that integrates with HubSpot’s marketing tools.

🔘Zoho CRM: Provides sales and marketing automation, lead management, and analytics.

Recommended Read: What is ORM in Digital Marketing?

Which Website Marketing Strategies to Drive Traffic If You Are Just Beginning?

If you’re unsure where to start, we recommend the following strategies for marketing a website​:

1. Optimize Your Website's SEO

Encourage search engines to crawl your site by promoting it and modifying its content and elements. The higher the position of your site in the search results, the more organic traffic it will get.

2. Stay Active on Social Media

Cross-post content on social media sites and engage with followers by responding to their comments. Make it easy for them to access your site by including its link in your profile and content.

3. Hire Affiliate Marketers

Commission people to promote your products and encourage their audience to make purchases through their affiliate links.

4. Work With Influencers

Reach out to social media influencers who are known within your industry and ask them to promote your products to their followers in return for a commission.

5. Create Paid Ads

Facebook Ads and Google Ads provide immediate visibility and targeted traffic to your site. Target campaigns to your audience and budget for fast results.

Conclusion

Any webmaster should take an interest in mastering the drive in traffic generation since multiple types exist.

Consider two principal categories of website marketing: organic, which can be developed via search engine optimization, and pay-per-click generation through an ad.

Of course, nobody works on their websites forever since people get fatigued but never on website drive generation which sometimes may need infinite time.

With so many paths for your future customers to take toward your website, all you need to do is find the best one for your business.

Test one of these methods in your next quarter's demand generation strategy to see significant traffic.

We hope this article has given you insights on how to get traffic to your website.

Since there are multiple ways to increase website traffic, make sure to test and find out which strategy fits your needs best.

Furthermore, connect with us at Arramton Infotech for anything and everything related to digital marketing services. Our services range from social media management to content marketing and more.

Frequently Asked Questions

Q. What is website marketing and its examples?

Ans: Web marketing is advertising your business online, including various marketing strategies and tactics. Web marketing enables you to promote products through a Web site. These include social media and websites.

Q. What are the 7 P's of website marketing?

Ans: The 7Ps of marketing are product, price, place, promotion, people, process and physical evidence.

Q. What is the website market?

Ans: An online marketplace (or online e-commerce marketplace) is an e-commerce website where multiple third parties provide product or service information. Online marketplaces are the primary type of multichannel ecommerce and can be a way to streamline the production process.

Q. What are the best strategies for marketing a website​?

Ans: Here are some of the best website marketing strategies below:

🔘Email Marketing

🔘Organic Social Media Marketing

🔘SEM / Search Advertising

🔘Paid Social Ads

🔘SEO and Content Marketing

🔘Guest Posts and Guest Blogging

🔘Press Releases