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Are you getting started with google analytics but don’t know how to use google analytics?
Pragya Chauhan, 2023-10-11
Are you getting started with google analytics but don’t know how to use google analytics? Then worry not, as we have come up with almost everything that you need to know regarding google analytics for dummies in this g4 analytics tutorial or google keep tutorial.
After the successful launch of Google Analytics 3, Google has made it obvious by announcing taking a step known as google step 2023 toward a more customized and personalized analytics platform that can help everyone to amalgamate and combine every website and application data, as well as give you more control over the data that you will be able to see by yourself with the help of this beginners guide to google analytics.
Instead of focusing on the systemized data, Google Analytics for Dummies will provide you with the opportunity and a better chance to focus mostly on the data that really matters to your business or the company that is trying to nurture every business type.
When compared to the former and earlier versions, GA4 is a fully reconstructed platform. New confluence, a new tag template in Google Tag Manager, a new data model, new steps to design and plan, and various other reformation has been made to Google Analytics.
This has raised several questions, like what should be the optimal setup? And where to get started? And if you, too, are not sure about where to get started, then you are at the right place, as we have come up with all the information that you need to learn.
In this guide to ga4 walkthrough, we will help you to understand every step and will provide you with some additional directions to move the right way.
If you are a beginner, then understanding this concept might be tough for you, but with this blog, it will become easy and effortless for you. Universal Analytics, i.e., UA, is going to be replaced by G4 Google Analytics in 2023. This is the latest way of collecting and reporting on data.
As per Google, it has various benefits over Google’s Universal Analytics, and this is the present and existing standard for now. Today, i.e. on 1st July 2023, Google Analytics 4 is going to become the standard and Google is going to retire the Universal Analytics i.e. UA.
But as a matter of fact, the users will still be able to acquire and obtain their Universal Analytics i.e., UA data for the first six months of this current year after switching over, Google will suggest and commend these users that they can export their existing and current data because it will not be brought over to GA4.
We will assist and guide you in this GA4 for dummies guide to set up a GA4 property immediately and as soon as possible. It doesn’t matter whether you are expecting to use this property right away because these valuables will not be using any of the backdated data from Universal Analytics, i.e., UA.
You will not desire to miss out on data that you could be collecting now when they will compel you to make that switch from Universal Analytics to Google Analytics 4, even if you do not expect or aspire to use GA4 until 2023.
It is also pretty much different from Universal Analytics or UA. Hence it would be better to get practice now before you will have to make a switch.
When we looked at the changes and challenges that the users of Universal Analytics, i.e., UA, faced while switching and moving to GA4 for beginners, there were some common issues and problems that came along the way.
These problems that appeared while switching from Universal Analytics to Google Analytics 4 are mentioned below:
» Difficulty in understanding and decoding which metrics to use or look at when compared to Universal Analytics or UA.
» Issues in understanding and decoding ‘events’ in Google Analytics 4 review.
» Trouble consolidating with Google Ads or Search Console in the interior of the platform.
» Issues tracking conversion data.
» Difficulty in finding accommodated conversions and bounce rates.
These were some of the most common changes that we noticed among many others, but conceivably they will help you in feeling less alone if you are wrestling or hurdling with Google Analytics 4.
You would be agreeing that moving to the latest and extremely new platform is difficult, particularly and mainly if you have been using Universal Analytics since inception or just started with it, and now you will have to switch and make a change to this latest analytics platform, i.e., Google Analytics 4.
While moving forward, let’s start our discussion over what you will lose when you switch to GA4 from Universal Analytics, i.e., UA. These parameters are mentioned below:
» You will get no views.
» You will get no or limited IP filtering.
» You will get missing reports that require to be set up by hand or manually.
» You will get limits on custom dimensions or horizons.
» There will be no reappearing Email reports.
With that said, let’s head on to our discussion over what you will gain when you switch and move to Google Analytics 4 from Universal Analytics, i.e., UA. These parameters are mentioned below:
» You will get clarified data which will be more reachable to users and Google algorithms.
» There will be better tracking of websites and applications.
» You will gain codeless event tracking.
» You will get access to custom reports.
» The AI-powered perception and projections will be provided.
» You will be able to get an advanced audience or user integration with the help of Google Ads.
» You can get more focus on consumer lifecycle-framed reporting.
Many of these benefits will help us in gathering data in a cookie-less future. Now let’s dive in to discuss how to set up GA4.
You would not have known, but setting up GA4 is quite uncomplicated and effortless, in spite of the fact that you will need to speak to your web developer first. The steps for setting up GA4 are mentioned below:
In order to start and head on with the latest Google Analytics 4, you will need to go to the admin section first of your Google Analytics account. Just do the exact same as we have mentioned in this google analytics tutorial.
If you are able to see the account, property, and view, then you are using Universal Analytics, i.e., UA, but if you just have an account and property, then you are already using Google Analytics 4, and you don’t require to make the switch from UA to GA4.
You must always keep in mind that if you set up your Google Analytics, it will not remove your access to your existing and present UA property. It will, no doubt, generate a new or latest property that has been used by Google Analytics layouts and tools.
You will be able to find this option of “Setup GA4 Assistant” on your admin screen.
There are the majority of the people who will not have an existing Google Analytics 4 property set up. Hence they will definitely go for the “Get Started” option.
Anyhow, if you set up a GA4 property that is not connected to your existing or present Google Analytics account, you can choose “Connect Properties” and follow the accompanying there.
Choosing your tag type totally depends on your preferences. Whether you prefer to use Google Tag Manager or Global Site Tag, your options will be moderately different here.
If the alert option in Google Analytics 4 is shown at the bottom of the screen, then you will need to install new tags on your site in order to use GA4.
You are able to do this by using Google Tag Manager, so you will be able to select “enable data collection using your existing tags.”
If you are not sure as to which pertains to you, the “enable data collection using your existing tags” checkbox will be unreachable when you are using Google Tag Manager instead of gtag.js. As a result, you will not be able to coincidentally check it when you are not using gtag.js.
If you are not sure, you must talk to your web developer, and they will help you out by all means possible
You will be greeted with a screen, and in order to head over to your Google Analytics 4 property and set it up further, you should click on “See Your GA4 Property.
In the first stage, you will need to set up the new tag on your website.
You must start and click on the “Tag Installation”, and it will take you to the “Data Streams” page. Here you will be able to set up data streams from your website as well as your Android or iOS Android applications.
The setup assistant will already have set up a data stream for you and other users in the context of google analytics 4 for Dummies.
Click on this data stream, and the “Web Stream Details” tab will appear. Here, you should copy your Measurement ID, which will be in the top right corner of this tab.
If you know everything about Universal Analytics documentation and you are well aware of how to use GA4, then this is like the tracking ID you might have used there.
You must go to the Google Tag Manager once you have done copying your Measurement ID. Then you must select “Tags” in the menu section and click on the “New” button in order to create a new tag.
Give your tag a name, and then you have to select and choose “Tag Configuration” in Google Analytics 4.
For the tag type, you must select “Google Analytics: Configuration”. Now you must paste your Measurement ID into the box. In the next part, click on the “Trigger” box and select “All Pages.”
As a result, the tag will be installed on every page of your website. Once you will set up this trigger, then click on the save button on your tag. In order to examine that it has been set up precisely and accurately, you must click on the “Preview” button in the top right corner of your screen, which will take you to the Google Tag Assistant Tool. Then put your website’s URL in the box and click on the “Press Connect” button.
Another window will appear, which will have your website in debug mode. Then you will get a confirmation in the bottom right corner, which will let you know that your website has been connected to Google Tag Assistant automatically.
Then you must minimize the window and get back to your Google Tag Assistant and click on the “Continue” option on the popup box, and see whether your GA4 Tag has fired if it says that it has been fired once, then you must make sure that it is working properly. When you check this, then you must get back to Google Tag Manager and click on the “Submit” button in order to save the changes in Google Analytics 4
After your new tracking tab is installed, then you must get back to the GA4 setup page and take a glance at the other items that could be set up frequently. But still, there are many things that you can do here. These things are mentioned below:
» Formation of custom events.
» Configure User IDs
» Arrange Enhanced Measurements
» Operate Google Signals
» Link to Google Ads
» Define Audiences
» Import or set up conversions
You must take a glance and set up the things that matter the most to your business. You must follow all the steps clearly and carefully in order to set up your GA4 perfectly.
The option where you were able to see your data and reports in Universal Analytics, i.e., Views, doesn’t exist in GA4 now. This might be changed in the future, but the name of the replacement will remain “Data Streams”. For filtering, there are fewer options available in order to include or exclude definite data from your reports at this initial and primary stage, as you are able to perform this in your custom reports.
The capability to see all the data in just one place is what is one of the most useful things. It doesn’t matter whether it is your website or app data in just one property. Instead of this, you need to switch from pillar to post between the properties.
Although it might be irrelevant to you for now, you could end up with an application for your business in the upcoming future. As Google Analytics 4 is going to develop, there can also be the possibility or perception to associate with other pieces of tech. For instance, it can be your point of service system or future technology developments.
Let’s have a basic discussion on GA4 Dashboard. There are several basic things that users should know about in accordance with the Dashboard of Google Analytics. These basic points have been mentioned below:
The overview shows you the number of users and audience with respect to new users and audiences who have registered themselves of GA4 over a given time period, along with the average engagement time and total revenue.
This option displays how many users or audiences you had in the last 30 minutes, along with their locations geographically.
This option displays how many reports you have viewed recently and in a given time period.
This option provides you with specific data sets that you are viewing on a regular or daily basis.
This option allows you to see some insights into areas that are increasing or decreasing or unexpectedly or unpredictably changing.