Are you getting started with google analytics but don’t know how to use google analytics? Then worry not, as we have come up with almost everything that you need to know regarding google analytics for dummies in this g4 analytics tutorial or google keep tutorial.
After the successful launch of Google Analytics 3, Google has made it obvious by announcing taking a step known as google step 2023 toward a more customized and personalized analytics platform that can help everyone to amalgamate and combine every website and application data, as well as give you more control over the data that you will be able to see by yourself with the help of this beginners guide to google analytics.
Instead of focusing on the systemized data, Google Analytics for Dummies will provide you with the opportunity and a better chance to focus mostly on the data that really matters to your business or the company that is trying to nurture every business type.
When compared to the former and earlier versions, GA4 is a fully reconstructed platform. New confluence, a new tag template in Google Tag Manager, a new data model, new steps to design and plan, and various other reformation has been made to Google Analytics.
This has raised several questions, like what should be the optimal setup? And where to get started? And if you, too, are not sure about where to get started, then you are at the right place, as we have come up with all the information that you need to learn.
In this guide to ga4 walkthrough, we will help you to understand every step and will provide you with some additional directions to move the right way.
What is Google Analytics 4?
If you are a beginner, then understanding this concept might be tough for you, but with this blog, it will become easy and effortless for you. Universal Analytics, i.e., UA, is going to be replaced by G4 Google Analytics in 2023. This is the latest way of collecting and reporting on data.
As per Google, it has various benefits over Google’s Universal Analytics, and this is the present and existing standard for now. Today, i.e. on 1st July 2023, Google Analytics 4 is going to become the standard and Google is going to retire the Universal Analytics i.e. UA.
But as a matter of fact, the users will still be able to acquire and obtain their Universal Analytics i.e., UA data for the first six months of this current year after switching over, Google will suggest and commend these users that they can export their existing and current data because it will not be brought over to GA4.
Is Switching Over to Google Analytics 4 Good?
We will assist and guide you in this GA4 for dummies guide to set up a GA4 property immediately and as soon as possible. It doesn’t matter whether you are expecting to use this property right away because these valuables will not be using any of the backdated data from Universal Analytics, i.e., UA.
You will not desire to miss out on data that you could be collecting now when they will compel you to make that switch from Universal Analytics to Google Analytics 4, even if you do not expect or aspire to use GA4 until 2023.
It is also pretty much different from Universal Analytics or UA. Hence it would be better to get practice now before you will have to make a switch.
Universal Analytics Vs Google Analytics
When we looked at the changes and challenges that the users of Universal Analytics, i.e., UA, faced while switching and moving to GA4 for beginners, there were some common issues and problems that came along the way.
These problems that appeared while switching from Universal Analytics to Google Analytics 4 are mentioned below:
» Difficulty in understanding and decoding which metrics to use or look at when compared to Universal Analytics or UA.
» Issues in understanding and decoding ‘events’ in Google Analytics 4 review.
» Trouble consolidating with Google Ads or Search Console in the interior of the platform.
» Issues tracking conversion data.
» Difficulty in finding accommodated conversions and bounce rates.
These were some of the most common changes that we noticed among many others, but conceivably they will help you in feeling less alone if you are wrestling or hurdling with Google Analytics 4.
You would be agreeing that moving to the latest and extremely new platform is difficult, particularly and mainly if you have been using Universal Analytics since inception or just started with it, and now you will have to switch and make a change to this latest analytics platform, i.e., Google Analytics 4.
While moving forward, let’s start our discussion over what you will lose when you switch to GA4 from Universal Analytics, i.e., UA. These parameters are mentioned below:
» You will get no views.
» You will get no or limited IP filtering.
» You will get missing reports that require to be set up by hand or manually.
» You will get limits on custom dimensions or horizons.
» There will be no reappearing Email reports.
With that said, let’s head on to our discussion over what you will gain when you switch and move to Google Analytics 4 from Universal Analytics, i.e., UA. These parameters are mentioned below:
» You will get clarified data which will be more reachable to users and Google algorithms.
» There will be better tracking of websites and applications.
» You will gain codeless event tracking.
» You will get access to custom reports.
» The AI-powered perception and projections will be provided.
» You will be able to get an advanced audience or user integration with the help of Google Ads.
» You can get more focus on consumer lifecycle-framed reporting.
Many of these benefits will help us in gathering data in a cookie-less future. Now let’s dive in to discuss how to set up GA4.
How To Set Up Google Analytics 4?
You would not have known, but setting up GA4 is quite uncomplicated and effortless, in spite of the fact that you will need to speak to your web developer first. The steps for setting up GA4 are mentioned below:
Step 1: Go To The Admin Section of Your Google Analytics G4 Account
In order to start and head on with the latest Google Analytics 4, you will need to go to the admin section first of your Google Analytics account. Just do the exact same as we have mentioned in this google analytics tutorial.
Step 2: Examine The Number of Columns
If you are able to see the account, property, and view, then you are using Universal Analytics, i.e., UA, but if you just have an account and property, then you are already using Google Analytics 4, and you don’t require to make the switch from UA to GA4.
You must always keep in mind that if you set up your Google Analytics, it will not remove your access to your existing and present UA property. It will, no doubt, generate a new or latest property that has been used by Google Analytics layouts and tools.
Step 3: Click On “GA4 Setup Assistant”
You will be able to find this option of “Setup GA4 Assistant” on your admin screen.
Step 4: Get Started And Connect Properties- Select Any One of The Two Options
There are the majority of the people who will not have an existing Google Analytics 4 property set up. Hence they will definitely go for the “Get Started” option.
Anyhow, if you set up a GA4 property that is not connected to your existing or present Google Analytics account, you can choose “Connect Properties” and follow the accompanying there.
Step 5: Choose Your Tag Type
Choosing your tag type totally depends on your preferences. Whether you prefer to use Google Tag Manager or Global Site Tag, your options will be moderately different here.
If the alert option in Google Analytics 4 is shown at the bottom of the screen, then you will need to install new tags on your site in order to use GA4.
You are able to do this by using Google Tag Manager, so you will be able to select “enable data collection using your existing tags.”
If you are not sure as to which pertains to you, the “enable data collection using your existing tags” checkbox will be unreachable when you are using Google Tag Manager instead of gtag.js. As a result, you will not be able to coincidentally check it when you are not using gtag.js.
If you are not sure, you must talk to your web developer, and they will help you out by all means possible
Step 6: Inspect And Set Up Your GA4 Property
You will be greeted with a screen, and in order to head over to your Google Analytics 4 property and set it up further, you should click on “See Your GA4 Property.
Step 7: Set Up The Latest Tracking Tag
In the first stage, you will need to set up the new tag on your website.
You must start and click on the “Tag Installation”, and it will take you to the “Data Streams” page. Here you will be able to set up data streams from your website as well as your Android or iS Android applications.
The setup assistant will already have set up a data stream for you and other users in the context of google analytics 4 for Dummies.
Click on this data stream, and the “Web Stream Details” tab will appear. Here, you should copy your Measurement ID, which will be in the top right corner of this tab.
If you know everything about Universal Analytics documentation and you are well aware of how to use GA4, then this is like the tracking ID you might have used there.
You must go to the Google Tag Manager once you have done copying your Measurement ID. Then you must select “Tags” in the menu section and click on the “New” button in order to create a new tag.
Give your tag a name, and then you have to select and choose “Tag Configuration” in Google Analytics 4.
For the tag type, you must select “Google Analytics: Configuration”. Now you must paste your Measurement ID into the box. In the next part, click on the “Trigger” box and select “All Pages.”
As a result, the tag will be installed on every page of your website. Once you will set up this trigger, then click on the save button on your tag. In order to examine that it has been set up precisely and accurately, you must click on the “Preview” button in the top right corner of your screen, which will take you to the Google Tag Assistant Tool. Then put your website’s URL in the box and click on the “Press Connect” button.
Another window will appear, which will have your website in debug mode. Then you will get a confirmation in the bottom right corner, which will let you know that your website has been connected to Google Tag Assistant automatically.
Then you must minimize the window and get back to your Google Tag Assistant and click on the “Continue” option on the popup box, and see whether your GA4 Tag has fired if it says that it has been fired once, then you must make sure that it is working properly. When you check this, then you must get back to Google Tag Manager and click on the “Submit” button in order to save the changes in Google Analytics 4
Your New Tracking Tab Has Been Installed
After your new tracking tab is installed, then you must get back to the GA4 setup page and take a glance at the other items that could be set up frequently. But still, there are many things that you can do here. These things are mentioned below:
» Formation of custom events.
» Configure User IDs
» Arrange Enhanced Measurements
» Operate Google Signals
» Link to Google Ads
» Define Audiences
» Import or set up conversions
You must take a glance and set up the things that matter the most to your business. You must follow all the steps clearly and carefully in order to set up your GA4 perfectly.
Views And Data Streams in Google Analytics 4
The option where you were able to see your data and reports in Universal Analytics, i.e., Views, doesn’t exist in GA4 now. This might be changed in the future, but the name of the replacement will remain “Data Streams”. For filtering, there are fewer options available in order to include or exclude definite data from your reports at this initial and primary stage, as you are able to perform this in your custom reports.
The capability to see all the data in just one place is what is one of the most useful things. It doesn’t matter whether it is your website or app data in just one property. Instead of this, you need to switch from pillar to post between the properties.
Although it might be irrelevant to you for now, you could end up with an application for your business in the upcoming future. As Google Analytics 4 is going to develop, there can also be the possibility or perception to associate with other pieces of tech. For instance, it can be your point of service system or future technology developments.
Dashboard Overview of Google Analytics 4
Let’s have a basic discussion on GA4 Dashboard. There are several basic things that users should know about in accordance with the Dashboard of Google Analytics. These basic points have been mentioned below:
> Overview
The overview shows you the number of users and audience with respect to new users and audiences who have registered themselves of GA4 over a given time period, along with the average engagement time and total revenue.
> Users In The Last 30 Minutes
This option displays how many users or audiences you had in the last 30 minutes, along with their locations geographically.
> Recently Viewed
This option displays how many reports you have viewed recently and in a given time period.
> Because You View Frequently
This option provides you with specific data sets that you are viewing on a regular or daily basis.
> Insights
This option allows you to see some insights into areas that are increasing or decreasing or unexpectedly or unpredictably changing.
Reports Snapshots In Google Analytics 4
In GA4, there is an option for report snapshots, which displays the users all those important and most popular data sets in just one place. This is one of the great places to take a glance at some of the top-level information and track the progression ostensibly.
The data sets that are included in the report snapshots are mentioned below:
» User behavior
» Users in the last 30 minutes
» Insights
» New users by channel
» Number of sessions by channel
» Users by country
» User activity over time
» User activity by cohort
» Views by pages and screens
» Top events
» Top conversions
» Top selling products
» Conversions by platform
Real-Time Overview Report in Google Analytics 4
GA4 has another feature known as a Real-Time Overview report that displays the users from where their users are browsing your website in real time. We will now move to this context in this google analytics guide.
In this feature, you are able to record which pages they are on, what report lists the website pages where users first arrived, and what they are doing in real-time, and hence, you can use this report to track those users’ journeys all through your website.
With this feature, you are able to track:
> Users in the last 30 minutes: You are able to track your users and their devices in the last 30 minutes
> Geo-Map: With this feature, you can track a geo-map which will display your active users on the world map
> Users' arrival on your website: Users by first source, first user source platform, first user campaign, and first user medium. This feature will help you to track your current and existing users’ arrival on your website
> Users or new users by audience: If any of your active or existing users are part of the audience that you have set up in GA4 will be displayed to you
> Views: Those pages that your active and existing users are visiting will be displayed to you on the Views by page title and screen name section of your Google Analytics 4.
> Event count by event name: The count by event name is an option in the Real-time overview report in Google Analytics 4, which will display the most popular events in the last 30 minutes.
> Conversions by event name: All those conversions that have happened in the last 30 minutes will be displayed under this option of GA4
> Users by user property: With this feature, you will be able to track all your active users that are part of a presumed or predetermined property.
The user properties in GA4 are more modern, sophisticated, and advanced
Life Cycle Reports in Google Analytics 4
Under this feature of Life cycle reports in GA4, you are able to find engagement, retention, monetization, and acquisition reports.
Let’s understand all of this in a quite comprehensive manner
Acquisition Reports in Google Analytics 4
There are three sub-categories under Acquisition reports in GA4, which are as follows:
» Acquisition Overview
» User Acquisition
» Traffic acquisition
Let’s understand and learn about them in a detailed manner.
Acquisition Overview
This page of Acquisition Overview displays users with the key acquisition metrics that are all placed in just a single place.
In this section, you are able to perceive several characteristics which are mentioned under:
> Users’ trend graph: This characteristic displays a trend graph of existing or new users to your website or application in less than your chosen time frame
> Users in the last 30 minutes: This characteristic displays the number of visitors that your website has had in the last 30 minutes. Not only the number of visitors will be displayed but also their countries, and a bar chart will become available displaying users per minute
> New users by channel: This characteristic is spontaneously categorized by “First user default channel grouping.” This displays the number of users and visitors to your website who came as a means of each channel. The top channels via which the users were first attained or procured are displayed by GA4 default channel grouping. You are not able to create custom channel groups in Google Analytics 4, which you were able to do in Universal Analytics, i.e., UA.
In GA4, there are specific default channel grouping, and these groupings are mentioned below:
» Direct Traffic
» Organic Search
» Paid Social
» Organic Social
» Affiliates
» Referral
» Paid Search
» Video
» Display
On the basis of rule-based definitions in the default channel grouping, traffic sources are categorized into channels. These new users are also able to be viewed on the basis of the medium, source, campaign, or platform that first obtained the users.
» Sessions: This characteristic is set to session default channel grouping. This can also be sorted via medium, source, campaign, and platform. There is another section of sessions on Google Ads in Google Analytics 4.
» Lifetime Value: This lifetime value section of the GA4 feature is a calculation that is done by GA4 in order to calculate the sum of AdMob earnings events and purchase events in the course of the users’ initial 120 days of application usage. The lifetime value, i.e., LTV, is the average of this metric for every user.
User Acquisition
You are able to see several options and characteristics of GA4 on the User Acquisition Page. These options and characteristics are mentioned below:
» New users by first user default channel grouping: As per the bar chart of new users by first user default, channel grouping displays the new users of yours who arrive at your website by which channel
» New users by first user default channel grouping over time: As per the trend graph of new users by first user default channel grouping over time displays the same and original data, where you are able to perceive those channels which are performing better than other channels on multiple dates
» Different types of user acquisition: This table of data helps you to compare multiple channels and perceive which channel is helping and assisting you in getting the majority of the new visitors and users to your website
The dimensions that have been used in this section or table of data are mostly alike as in Universal Analytics. Some of the examples are mentioned below:
» Organic Search
» Direct
» Organic Video
» Organic Social
» Referral
» Paid Social
» Paid Search
» Organic Shopping
» Unassigned
These above-mentioned dimensions from Google Analytics 4 are then measured by using some metrics, which are mentioned below:
> New Users: The frequency of users in the determined time frame
> Engaged Sessions: Those sessions that lasted more than ten seconds, had two or more screen or page views or had conversion events
> Engagement Rate: The percentage of engaged sessions.
> Engaged Sessions per user: The number of engaged sessions per user.
> Average Engagement Time: The average length of time that your website had pivoted in your application or browser was at the forefront.
> Event Count: How many times your users activated an event.
> Conversions: How many times have your users activated a conversion event?
> Total Revenue: The total sum of revenue from advertising, subscriptions, and purchases.
You are able to refer to these definitions at all times by levitating over the pertinent metric in GA4.
Traffic Acquisition
The traffic acquisition page in Google Analytics 4 is somewhat different from user acquisition because it is able to cover new as well as recovering users, GA4 unassigned traffic, and the traffic sources which the help of which these users land on your website.
You will be able to perceive many features on the Traffic Acquisition page. These characteristics are mentioned below:
> Users by session default channel grouping over time: As per the trend graph in users by session default channel grouping over time in GA4 helps you to perceive which days you had the most sessions per channel over a stipulated time period.
> Users by session default channel grouping as a bar chart: This feature displays its users' alike data to the trend graph without mentioning any dates. This will help you to perceive which traffic channels of yours are initiating the highest number of sessions.
> Main traffic acquisition dimensions and metrics: This is a table that is alike and homogenous to the above-mentioned points in the User Acquisition tab. This will help you to differentiate and contrast in a comprehensive manner in order to express how perfectly your channels are performing and accompanying users.
These dimensions from Google Analytics 4 are therefore classified by some metrics that are mentioned below:
» Users: The exact and accurate frequency of active and existing users.
» Sessions: The frequency of sessions that happened on your application or website.
» Engaged Sessions: The frequency of sessions that lasted more than ten seconds, had two or more screen or page views, or had a conversion event.
» Average engagement time per session: User engagement length and period per session.
» Engaged Sessions per user: Frequency of engaged sessions per user.
» Events per session: Frequency of events activated during the user’s session.
» Engagement Rate: Percentage of engaged sessions.
» Event Count: Frequency of times your users activated an event.
» Conversions: Frequency of times your users activated a conversion event.
» Total Revenue: Total sum of revenue generated from subscriptions, purchases, and advertising
Changes Between UA and GA4
There is no bounce rate, pages per session, or average session duration in Google Analytics 4. As opposed to this, there is a much bigger well-defined “engagement” metrics. In order to track the bounce rate, engaged sessions are used because it tracks sessions of more than ten seconds that convert or has two or more page or screen views.
The differentiation between sessions and engagement sessions is able to provide you with an idea of the bounce rate. In order to calculate this, you must take engaged sessions, divide them by sessions, and times by 100 in order to obtain a percentage related to your expectations from the bounce rate.
There are barely any standard acquisition reports in Google Analytics 4 when compared to Universal Analytics. Still, you are able to generate your personal custom reports to some degree duplicate the ones you used consistently in Universal Analytics.
Engagement Reports In Google Analytics 4
In GA4, there is an engagement report that helps users to understand additionally, i.e., how your users are performing interconnecting with your website.
In this section, this report mostly focuses on the time that your users spent on your website and the events that were activated when these users were browsing.
Engagement Overview
This section, i.e., the Engagement Overview page of Engagement Reports, includes every key metric of yours on a single screen.
These include the following mentioned things:
> Average Engagement Time: A trend graph displays an average engagement time, average engagement time per session, and engaged session per user. You are able to perceive the frequencies ostensibly or redirect between the multiple tabs in order to examine and inspect the trend graph in Google Analytics 4.
> Users in the last 30 minutes: The users in the last 30 minutes display all the top pages and screens that are visited by users in the last 30 minutes.
> Views and Event count: A graph that is able to show views and event count displays the number of events that were activated and amount of page views that happened.
> Event count by Event name: With the help of this feature, you are able to perceive which of your events are most often activated.
> Views by page title and screen class: This feature allows you to perceive your most popular pages or screens ostensibly.
> User activity over time: This feature of GA4 displays the frequency of visitors returning to your website over one, seven, and thirty days.
> User stickiness: A user stickiness trend graph is also displayed in this section.
What Is User Stickiness?
User stickiness is deployed on several different things, but fundamentally, this is how many times and how frequently your users return back to your website.
There are some ratios with the help of which it is calculated. These ratios are mentioned below:
» Daily active users (DAU) / Monthly active users (MAU).
» Daily active users (DAU) / Weekly active users (WAU).
» Weekly active users (WAU) / Monthly active users (MAU).
By taking the ratio of average users for 1, 7, and 30 days, these percentages are calculated.
This helps you to understand whether or not your website or application traffic is sticking around on your website for one or more than one visit.
Events In Google Analytics 4
Those events that you are determined to track are focused on the event reports. This report includes the following parameters:
> Event count by event name over time: A trend graph displays event count by event name over time, which helps users to perceive those events that are activated mostly in a stipulated time frame. The accurate events that have been included here in this google analytics 4 guides will most often depend on and rely upon those events that were set up by you in GA4.
> Event count and total users by event name: A graph displaying event count and total users by event name helps you to perceive the number of times users have activated an event in the stipulated time frame.
> How your events are performing: A table that helps you to perceive how your events are performing, the number of users who activated them, covering how often they are activated, the average number of times a single user activates an event, and the total number of revenues generated by every event, if relevant.
There are some of the key metrics that were included in this table are mentioned below:
» Event Count: The total number of times your users activated an event.
» Total Users: The total number of distinctive and isolated users who have logged an event.
» Event Count Per User: The total number of times a particular user activated an event.
» Total Revenue: The total sum of revenue from advertising, subscriptions, and purchases.
Conversions In Google Analytics 4
The conversions report helps you to perceive those things that are converting best on your website. In Google Analytics, conversions are events that have been switched to be tracked as conversions. As a result, these reports mostly include the word event.
> Conversions by event name over time: A trend graph of conversions by event name over time that displays the users how substantially the items on your website are able to convert.
> Conversions and total users by event name: A graph with conversions and total users by event name displays the number of users that have completed the conversion in a stipulated time period within Google Analytics 4.
> Conversion event: A table displaying the number of times a conversion event was converted, the total number of users that were converted, and event revenue.
There are several key metrics that are included in this table. These metrics are mentioned below:
» Conversions: The total number of times when your users activated a conversion event.
» Total Users: The total number of distinctive users who logged a specific event.
» Event Revenue: The total sum of revenue from advertising, subscriptions, and purchases.
Pages And Screens in Google Analytics 4
The pages and screens report helps every user to perceive the best-performing pages on your website or those which can perform better.
You will be able to perceive data which is explained below:
> Views by page title and screen class: A bar graph displaying views by page title and screen class.
> Views and users by page title and screen: A graph displaying views and users by page title and screen class, where you are able to perceive the number of views you are getting on your page when compared to the frequency of users. It is one of the best ways to track which of your pages have been visited frequently and repeatedly by your users.
> The page or screen views, users, average engagement time: A table where you are able to perceive most of your pages or screen views, users, average engagement time, and many more.
The key metrics that are included in this table are mentioned below:
» Views: The total number of application screens or website pages that your users observed. You must make sure that repeated views of an individual page are always counted.
» Users: The total number of active and existing users.
» New Users: The total number of first-time users in the specified time frame.
» Views Per User: The total number of views by a particular user.
» Average Engagement Time: The average length of time that is focused by your website in the browser or your application was in the forefront.
» Unique User Scrolls: The total number of distinctive users that were coiled down at least 89% of the page.
» Event Count: The total number of times your users activated an event.
» Conversions: The total number of times your users activated a conversion event.
» Total Revenue: The total sum of revenue from advertising, subscriptions, and purchases.
Monetization Reports in Google Analytics 4
With the help of an in-app purchase, monetization reports are for e-commerce businesses or organizations. Publisher ads are also engulfed here.
In the Monetization reports, there are four subcategories that are mentioned below:
» Monetization Overview
» E-commerce Purchases
» In-app Purchases
» Publisher Ads
Let’s understand and learn about all of them in quite a detailed manner.
Monetization Overview
There is the majority of the key monetization data in tables and graphs that are altogether collected by the Monetization overview page in Google Analytics 4. These graphs and tables are mentioned below:
> Total revenue, e-commerce revenue, and total ad revenue: These three revenue principles are highly focussed by GA4 and are all together in the same trend graph.
As a user, you are able to switch between them in order to perceive everyone in a more comprehensive way.
> Total purchases and first-time purchasers: A trend graph of total purchases and first-time purchasers in a specified and stipulated period of time.
As a result, you are able to perceive the number of new purchases that you have contrasted in order to return purchasers.
> Average purchase revenue per user: A trend graph of average purchase revenue per user, or we can assume how much, on average, you are able to make from each purchase.
> E-commerce purchases by item name: A table of e-commerce purchases by item name provides you with a prompt overview of those of your items that are your top sellers.
In addition to this is e-commerce which is purchased by item list name in Google Analytics 4, which is able to display homogenous data, but only for lists of items.
» Item views by promotion: A list of item views by promotion displays those items that are labeled in the context of promotion and were viewed the most often.
» E-commerce revenue by order coupon: A list of e-commerce revenue by order coupon. As a result, you will be able to perceive those online and virtual coupons that are generating you the most revenue.
» Product revenue by product ID: A list of product revenues by product ID helps users to perceive your in-app revenue from in-app purchases.
» Publisher ad impressions by ad unit: With the help of this feature of publisher ad impressions by ad unit, users are able to view published ad clicks by ad unit by using the drop-down.
This displays your revenue per ad unit that is running on your website.
E-Commerce Purchases
The e-commerce purchases report in Google Analytics 4 provides you with an insight into the sales on your e-commerce website. There are several data that are included here. These data are mentioned below:
> Item views by item name over time: A trend graph of item views by item name over time is one of the most useful in order to perceive which items are getting the most views.
> Item views and add-to-baskets by item name: A graph of item views and add-to-baskets by item name is another most useful in order to perceive those items that are being added to the basket but might not be purchased.
> E-commerce products and their performance: There will be a table of all your e-commerce products, and their performance will be shown.
There are some of the key metrics that are included here are mentioned below:
» Item Views: The number of times an item was viewed.
» Add-to-baskets: The number of times an item was added to users' baskets.
» Basket-to-view rate: The total number of users who added a product to their cart is divided by the total number of users who were viewing the alike product.
» E-commerce purchases: The total number of times a product was purchased by the website.
» Purchase-to-view rate: The total number of users who purchased a product divided by the total number of users who were viewing the alike product.
» Item purchase quantity: The total number of units that were sold by the website.
» Item Revenue: The total revenue from items that were sold.
In-App Purchases
From the mobile application, this report centers on data regarding in-app purchases in Google Analytics 4.
You will be able to see this by following the below-mentioned points:
> Quantity by Product ID over time: Here, you can see the certain number of types of in-app purchases that were sold.
> Quantity and Product Revenue by ID: Here, you will be able to perceive how much you have made from specific types of in-app purchases.
> Quantity of a Certain In-App Purchase Sold: A table of data displays the quantity of a specific in-app purchase that were sold and the total revenue and the average product revenue that was made from that particular.
Publisher Ads
This report in Google Analytics 4 displays the users how much revenue they have made from publisher ads that run on their website.
The publisher ads include several different points that are mentioned below:
> Publisher ad impressions by ad unit over time: This context of Publisher ads, i.e., Publisher ad impressions by ad unit over time, displays how perfectly your publisher ads have performed over a specified time frame.
> Publisher ad impressions and ad unit exposure by ad unit: This context of Publisher ads, i.e., Publisher ad impressions and ad unit exposure by ad unit, displays the number of times an ad was viewed by their users on their website.
> Publisher ad data: A table of each and every publisher's ad data, which includes published ad impressions, publisher ad clicks, ad unit exposure, and total ad revenue.
Retention Report in Google Analytics 4
The retention report in GA4 displays the total number of visitors who have returned to your website over a stipulated period of time. This is an important phenomenon in order to perceive how your users are behaving.
This report includes several parameters that are mentioned below:
> New users and returning users: A trend graph of new users and returning users helps you to perceive the total number of visitors who came back to your website after visiting once before.
> User retention by cohort: A trend graph of user retention by cohort displays the percentage of the new-user cohorts on specific dates who are returning per day.
This is known as a look-forward view metric and calculates only when there is enough data available. As a result, if you are not able to perceive this in your personal retention report, then you don’t have to panic unnecessarily. A group of users who shares a common feature that has been recognized or associated in your report by an analytics dimension is known as a cohort.
For instance, every user with the same Acquisition date is added to the same cohort in Google Analytics 4. The two cohorts of new users, as well as returning users, are mentioned in the user retention by cohort graph.
» User engagement by cohort: This feature of GA4 displays the average engagement time of all the new users on specific dates who return every day.This is a look-forward view metric that is only able to calculate when there is enough data available. Hence if you are not able to perceive this in your personal retention report, then you don’t have to panic or take the stress.
» User retention trend graph: This feature of GA4 displays the total number of new users that are returning per day for the last 42 days.
» User engagement trend graph: This feature displays the average engagement time of retained users from first-open. In other words, it displays the total time the returning users are spending on the website in the last 42 days, how many days they were returned, and how much time they spent on that website per day.
» Lifetime value graph: For every user, GA4 will calculate the total sum of Admob earnings events and purchase events during the user’s first 120 days of application usage. The lifetime value, i.e., LTV, is, no doubt, the average of this particular metric for every user.
Demographic Reports in Google Analytics 4
Now let’s move on to discuss more regarding Demographic reports, i.e., user reports section in GA4. These reports are uncomplicated and effortless, and easy to understand and decode when compared to the above-mentioned reports.
In the Demographic reports, there are two subcategories that are mentioned below:
> Demographic Overview
> Demographic Details
Let’s understand and learn about all of them in quite a detailed manner.
Demographics Overview
In the demographic overview section, you will be able to perceive some of the top-level information about the visitors to your website. You will be able to learn more about their location, language, gender, interests, and age.
Presently, our personal GA4 account and Google’s demo account as well are not able to provide us with age, interest, and gender data because this feature has not been enabled currently.
In order to enable the assembly and selection of age, interest, and gender in GA4, you can perform this by following the below-mentioned steps:
» Move to the Admin section of Google Analytics 4.
» In the Property column, choose “Data Settings”.
» Click on “Data Collection”.
» Choose the “Google Advertising Features Policy” link and read through the policy.
» Click on “Continue”.
» Click on “Activate”
Your Google signal collection is now set up. It will take approximately 24 hours in order to populate, and following this, you will be able to see some demographic data concerning your audience or users. When you are collecting this type of demographic data, you must make certain that you will be consistently following GDPR or any alike or homogenous privacy legislation in your own home country.
Here you will be able to perceive several parameters that are mentioned below:
» Users by country will be represented by a world map, in a graph will be displayed.
» Users in the last 30 minutes and the countries from where those users belong will be displayed.
» Users by town/city will be displayed.
» Users by gender will be displayed.
» Users by interests will be displayed.
» Users by age will be displayed.
» Users by language will be displayed.
Demographic Details
Here in the Demographic details, you will be able to perceive more details and information concerning the location of your users or visitors and their customs and performances. When you click on this section in the menu bar, it will bring you to the country details by default.
When you navigate to it from your demographic overview report by clicking on “View X” at the bottom of the panels above the window, and hence you will be able to view the data for that particular demographic.
Now let’s move forward and cover the default country details and information that shows the following mentioned parameters:
» Users by country.
» Users and new users by country.
» Table of users by country and their behaviors.
Tech Reports In Google Analytics 4
These tech reports help you to perceive the devices that your audiences are using in order to access your website. This is very useful and functional for desktop or mobile optimization. This can also help you to perceive how popular your application or website is.
In the Tech reports, there are two subcategories that are mentioned below:
> Tech Overview
>Tech Details
Let’s understand and learn about all of them in quite a detailed manner.
Tech Overview
In this section of Tech reports, several data can be viewed by both the users, i,e, new users and returning users or total revenue in Google Analytics 4.
> User by platform: This includes application data when you have an application and displays the number of users that have visited every platform. This is very important and functional for comparing application and website traffic.
> User in the last 30 minutes and their top platforms: This includes and compares website and application users in the last half hour of work.
> Users by operating system: This includes and displays the type of operating systems or OS that your users have on their devices.
> Users by platform/device category: This includes and shows whether or not your users have viewed the web on a desktop, the web on mobile, the app on a tablet, and many other devices.
> Users by browser: This includes and displays you which website browser your users are accessing your website with.
> Users by device category: This feature displays those devices that your users have visited your website from, i.e., tablet, mobile, or desktop.
> Users by screen resolution: This feature is beneficial in order to perceive whether your website is optimized for your user's most customarily used screen sizes.
> Users by app version: This feature is important whether you have currently upgraded your application to a new version or not.
> Latest app release
> App stability
> Users by device model
Tech Details
According to the above-mentioned details, beginning with the tech details report will provide you with a default data set to work with, and you will be able to perceive other users by controlling their access from the tech overview. You must know that the default report is the browser report in this scenario.
Library in Google Analytics 4
We have taken a glimpse at all of the above-mentioned important things, but now let’s move forward on the library section.
The library is used in order to add or remove reports which means that you are able to make your analytics experience in a perfect manner that has been customized to you, surprisingly before we get to traverse or survey the explore section and custom reports that have been appeared on your left-hand menu.
Building Comparisons in Google Analytics 4
Comparisons are a popular way to compare two distinct types of visitors. Comparisons are quite indistinguishable from the components that you might have used in Universal Analytics, i.e., UA, but as with most of the Google Analytics changes, there are several other differences.
Components are still existing in GA4. As a result, you must stay updated in order to learn more about how these segments or components work.
The data that you are viewing in GA4 reports wraps every user as standard. In order to compare two or more sets of data, you will initially need to click “add comparison”, which will be located at the top of any report.
This will then open a dialog box of a menu to your right, which is where you will be able to build and develop your comparison.
There are several distinct types of comparisons that you can make. You can not only include any dimensions but also exclude them from some categories for your comparisons that have been mentioned below:
» User
» Device
» Page/Screen
» Acquisition
Let’s assume that you want to perceive via Google Analytics 4 whether your Indian audience is behaving dissimilarly to the countries around the world>
You can select “include > country > India” and then press the apply button. Now you will be able to perceive orange data, which displays the activities of the users from India.
But now you want to have more niches than that. As a result, we can also compare the total number of users in India whose present location is in Delhi. Let’s look at the second comparison in this report, which will display more niche audiences.
But if you are not wanting to spot or notice all users and want to focus on just your Indian users or visitors, or if you want to go back in order to look at all your users alone, then you can easily, smoothly, and hassle-free remove or replace any comparison by just clicking on the “X” icon next to its name in the top left corner, or just by using the little graph and pen icon on the screen.
Click the three dots by the comparison you would like to remove before selecting the “remove comparison” button. You will also be able to use this menu in order to edit any of your comparisons or to construct a new comparison with the help of and using a selected comparison as a template.
When you are finished and have constructed a comparison in just one report, then it will accompany you to other reports. Hence you will not have to set it up every time.
Event Tracking in Google Analytics 4
When it comes to GA4, one of the popular changes that come in the way is that of data collection. Here, the distinct actions a user will be taking on your website are now will be called “events”, and it will be depended on you in order to figure out what you are thinking to track on your website.
Some of them will be automatic, some will be recommended, and some of them might take a lot more setting up if you want to make them more custom than ever before. In this way, you will only be able to perceive those data that you want to perceive, that will be more relevant to both, i.e., you and your business.
This requires and needs more thought and ideas from your end, but it will definitely save you from headaches for a long time duration when the latest technology and devices come out. Events work by putting up an amalgamation of multiple tags and triggers in Google Tag Manager in Google Analytics 4.
The nature and features of these tags and triggers in the Google Tag Manager are completely based on your business and the company in which you are working.
You must move on to the configure page in the left-hand menu if you want to add or remove events. After this, you will be spontaneously brought to the events page, which will display all the events that you have set up on your website.
Here you will be able to add the latest events, alter existing and current events, or delete or replace those events that you no longer want to track. You would know that there are some of our events that are also patent and noticeable as conversions.
The majority of GA4 users favor generating or producing GA4 recommended events and then spotting them as conversions rather than building or developing conversions from the beginning.
Certainly Tracked Events in Google Analytics 4
There are a majority of things that GA4 requires to collect, which are considered as session start time and page views. These have been set up so far for you, and they cannot be changed for any user.
The events are set up automatically and spontaneously, which are mentioned below:
> First_session: when the first time any user visits your website.
> Session_start: when any user begins a session on your website.
> User_engagement: when any user spends more than ten seconds with the active page or views two or more pages, or activates a conversion event.
Enhanced Measurement In Google Analytics 4
Enhanced measurement provides its users with more information and tracks the activities of your website visitors. For instance, how are they performing, how far have they scrolled down your website pages, if your users are engaged with a video on your website, or if they downloaded a file?
In Universal Analytics, you would have been using Google Tag Manager for adding or updating these kinds of events, but in GA4, you will be able to set up these events within Google Analytics instead of just requiring you to move on to Tag Manager.
In order to find the advanced measurement section in Google Analytics 4, you will need to move to the Admin screen. After that, you must move on to data streams in the second column.
Then, click on your website’s data stream so that you will be able to land on the web stream details and information. This is where you will be able to find the enhanced measurement option in the dialog box that will appear on your screen.
When you click on the cog on the right side of the enhanced measurement box, you will be able to clasp and clinch your advanced measurements on or off.
Here you will be able to add or remove tracking for various things, which are mentioned below:
> Scrolls: This feature captures the scroll events every time when a visitor gets to the bottom of the page.
> Outbound Clicks: This feature apprehends outbound click events every time when a visitor clicks any link, which will bring them away from your realm.
> Site Search: This feature records a view search results event every time when any visitor carries out or executes a search on your website.
> Video Engagement: This feature or characteristic encapsulates progress, video play, and fulfills events as visitors view immersed videos on your website.
> File Downloads: This feature or characteristic represents file download events every time a link is clicked and opened with a downloadable document, application, compressed file, and audio or video extension.
Let us first examine our events with a debug view in Google Analytics 4 quickly and frequently, which will provide us with the opportunity to examine whether our events are working or not and without interfering with the data from the main website.
Firstly, you will be required to move to Google Tag Manager and move to the tag page. Then click on the “Preview” button and enter the URL of your website, just the same as we did when we were setting up GA4. When your debug page is done and running, then you will need to complete some actions that will launch the events that we recently arranged or constructed. In order to perceive if the events have been worked, you will be required to examine the debug view. On the configure page menu, you will be able to find the debug view option.
GTM Events in Google Analytics 4
With the help of Google Tag Manager, these events need to be set up. As a result, you will be required to speak to a developer when you do not feel confident with this.
Advocated Events
You will be required to set up these events in Google Tag Manager, but Google will help you by suggesting advocated or commended names for these events. There are the majority of these events include login, tracking location, i.e., when your user logs in, search, i.e., when your content has been searched by your user or visitor, or share, i.e., when your content has been shared by your user or visitor. You will be able to perceive a comprehensive list on Google’s support page.
Custom Events
When you move to GA4, you will not be able to set up your custom events automatically or customarily, as custom events are completely custom. Google always advises and suggests labeling conventions but doesn’t implement them forcefully.
They suggest underscores for spaces and all lower cases, and you will be given a limit of 40 characters for the name that you might want to keep.
Ways to Set up GTM in Google Analytics 4
Now that we have discussed so far, you would be wondering how to read google analytics and how to set up the above-mentioned events in the Google Tag Manager, Isnt’it? As a result, let’s head on and move our discussion to the recommended or advocated event, log in.
» First of all, you will need to move to GTM, i.e., Google Tag Manager, then choose the tag page in the menu and click new.
» On the tab that will be popped up, you will need to click “tag configuration”, then choose Google Analytics event.
» In addition to this, you must choose your configuration tag, which will be alike just like your surviving GA4 configuration tag that was set up earlier by us.
» For users, it is known as Google Analytics 4 Tag. After completing all these tasks, you will need to name your event for advocated events. You must make certain that it should have to be accurately similar to the name that Google gave this advocated or recommended event.
» Furthermore, you will need to use the box that has been provided below the Tag Configuration, which will be called as “choose a trigger” window. After that, you will need to use the blue plus button, which will be appeared at the top right corner in order to generate your new trigger.
» After that, click on the “Trigger Configuration box” and then choose “Custom Event” from another section of the tab that will be popped up.
» Make sure to add the name of the event, which should have to be similar to the Google recommendation name. You must give it a name in the top left o that you will be able to identify it after some time.
» After setting up the name, you have to save it. This will help you to land on the initial screen where you will be able to name your custom event and then save it.
» Never forget to use the debug view in order to check whether your advocated event is working or not.
» You are also able to add custom parameters to your event, which will be useful for login when you will be having multiple event google analytics 4 login methods.
» Then you must move back to the page of advocated details, and then you will be able to perceive and see parameters that will be available.
» You will need to set a parameter name, then copy and paste it into the parameter box in your tag in Google Tag Manager.
» You must enter your value in the value box, as here, it could be your email. If you have logged in by using your Email, Facebook, or Google, then you will need to save and examine it.
In order to prospect this parameter in your reports, you will need to set it up as per a custom or traditional dimension. Do you want to know more about your events with custom definitions? Then we are here to help you gain all the knowledge and information you need in this context.
When you add your events as custom definitions in Google Analytics Basics, then you will be able to receive more data and information about the actions that your users are taking on your website, which you can miss while switching from Universal Analytics.
This is more advanced and upgraded but might satisfy you if you are confused about finding your data while switching from Universal Analytics.
How to Track Conversions in GA4?
As a user, you are able to set up goals in order to track conversions, time consumed on the website, and screens/ pages per event or session. For instance, video views. In Google Analytics 101, you will be able to track conversions easily under the configure tab.
Here, you will be able to set up your events that can be easily tracked and marked as conversions by you.
You must click on the “Configure Button”, which will ordinarily open up the events page. Choose “conversions,” and you will be able to perceive all your conversions or generate new ones. You can also track more or less conversions which completely depends on your business or company.
Predetermined Conversions
When you create a Google Analytics 4 account, then there are several events that are set up as conversions automatically. These events are mentioned below:
» First_open (application only)
» App_store_subscription_convert (application only)
» App_store_subscription_renew (application only)
» In_app_purchase (application only)
» Purchase (website only)
Track Your Events as Conversions in GA4
When we move back to the events page, then you will be able to perceive these alike and homogenous conversions as events there, with the mark as conversion option on. When you are having an event, and as a conversion event, you want to track it, then simply you just have to pin or clench the “mark as conversion” button on it. As a result, it will be displayed in blue color, and from now on, that event will be tracked as a conversion event in Google Analytics 4.
You must always keep in mind that all these events will never be tracked as conversions as late as you clench or pin them on. As a result, you will never be able to perceive any of the attendant data
Latest Conversion Events In GA4
Events will only be displayed in your event tab in Google Analytics 4 when they are activated on the website. As a result, if your event has not been activated so far, then you will be required to freehandedly generate it as a conversion event nevertheless of the number of times you took in order to set it up.
Initially, you will have to set up your new event. You will need to set up your new event. After that, you must move back again to the conversions tab and click on “new conversion event”.
Enter the accurately same name that you gave your latest event inside the latest or new event name box. You must always remember to never neglect or ignore to examine your latest conversion in the debug view.
How to Check Conversion Data in Google Analytics 4?
After setting up your conversions, you can move to your conversions view in order to check them, or you can also check them in other tables by just clicking and selecting the small downward arrow which will be appeared next to your conversions, i.e., all events on a table and choose it from the drop-down menu.
How to Create Custom Reports in Google Analytics 4?
It is very important and quite different to create or generate custom reports in Google Analytics 4 than you would be doing in Universal Analytics. There is an area that you will be using in order to generate your personal custom reports. This area is known as the explore section in GA4. You are also able to select any template from the multiple ones and customize or personalize each and every part of your reports.
Your reports are made up of multiple kinds of “exploration,” i.e., with the help of this essential and efficient way, your data or report is reported. As a result, you might select a path exploration or a funnel-style exploration. You are able to amalgamate multiple types of exploration in a report.
The perfect thing to do as a google analytics beginner is to open up your personal GA4 account and disorder or disarray the reports and try multiple distinct explorations.
Your reports will never affect your current data. As a result, if you are making any mistake, then you can just delete your report and begin with it again.
According to your preference, you are able to create your reports and export the data to Google Data Studio. You are able to begin with your report by using a blank exploration or a template. There are more than enough template types available in the Template gallery.
As we discussed so many things here in this google analytics 4 guide, you would be pondering now what is standard across all these reports. Isnt’it? So, without any further delay, let’s head on to discuss this further.
It doesn’t matter which exploration template you have chosen for your report, and you will have a variable and tab settings that will appear on your report.
You will have to choose the elements that you want to include in your report’s exploration from the variables column. To begin with, they will not be visible.
As a result, you will be required to add them freehandedly by just clicking on the cross next to the kind of variable that you want to add, i.e., dimensions, and after that, choose the variable that you want to add.
Now you would be agreeing to this fact that it’s like more work to do in reality, but you must understand that if you do not want to track fixed things, such as app-related data, subsequently, you will not have to scroll through all the app-related variables in order to get to those ones that you literally wanted to use in your custom reports.
Tab settings allow you to keep multiple exploration styles in just one report, i.e., you will be able to keep different tabs in your report, each will be having its personal kind of exploration. Every kind of setting is slightly different, and these can be changed which will depend on the type that you will select.
You will be able to add the latest tab effortlessly by just clicking the cross next to your current tab, which will quicken you to choose an exploration kind.
What are Free-Form Explorations in Google Analytics 4?
Free-form explorations are quite related to blank explorations, excluding those data that have already been added as standard. This is quite functional for beginners because it provides you with a thought and an idea about all those dimensions which are moving to which tab settings.
The data for the town/ city rows have been taken from the dimensions set of variables, just like the data for the device column classification. From the metrics section of the variables window, the value of active users is taken.
You will be able to change the appearance by just dragging and dropping variables from the variable box into the tab settings box.
In order to help you perceive those sections of the tab settings, they can be dragged and dropped, and all your variables are color codes. You will be unable to place the dimensions when trying to drag them into a segment only for metrics.
Only in the segments section of the tab settings box can segments be put down, whereas dimensions can be put down in the rows and columns section, and metrics can be put down in the values section.
You must always remember to be careful here because switching to another distinct kind of visualization might remove and replace some of the data. This will be visualized as a geo map.
You can create a new tab for this geo map, and when you change it to a geo map, then it will remove the device information, which must be irritating when you will decide to switch it back to a table.
You can duplicate your current tab just by clicking on the down arrow on the tab and choosing “Duplicate”. When you duplicate it, then you will need to choose the geo map icon in the tab settings box only, after which your data will definitely become a geo map.
By just clicking next to the current text and typing in the name that you want to give it, you will be able to change the name of your tabs. When you find a visualization according to your preferences, then you can alter or modify the data as per your liking.
We are able to remove those users who do not have a town or city allocated to them by just clicking right on the not set row and, after that, selecting “exclude selection.”
What is Funnel Exploration in Google Analytics 4?
Funnels in Google Analytics 4 are very close and related to Universal Analytics, as exceptional to their flexibility. As we have discussed above, reports in GA4 don’t need to filter your every data, which results in the mislaying of some data. Alternatively, you are able to apply funnels attendant to all the data that you thus far have.
As you know that funnel exploration reports are outstanding and magnificent for e-commerce stores. We will be using the Google Merchandise Store and GA4 demo account.
There are several funnels that we are going to perceive here, and these funnels are mentioned below:
» Viewed any product
» Added to cart
» Begin Checkout
» Purchase 
In order to begin, you must move to the steps section of the tab settings first. If you have begun your funnel from a template, then you can effortlessly remove them by just levitating over them and clicking on the “X Button.”
Then you must click on the pencil icon in order to edit the steps.
You will be greeted with a dropdown menu when you will click on the “Add new section” option. By using the dropdown menu, you will be able to glance for the condition, and if you are aware of its name, then type it in the search bar.
In order to know the accurate function of each step, then you can simply name them.
The next step that comes in the queue is “Add to cart.” There are several customizable elements in c-4 Analytics, i.e., when you just want to track people who just added a product into their cart in the last ten minutes or browsing products on the website, you are able to do it.
And if you just want to track your users or visitors who have just completed step number 2 directly after completing their first step, then you are able to do this one too.
You must keep in mind that you have to keep adding all the steps as late as you have every step that you want in your funnel. In order to save them, you must click on the blue “Apply” button, which will be available in the top right corner of your screen.
When you are working on your funnel steps, you will perceive the number of your users who are able to make it to the underpinning of the funnel. In order to track whether your funnel is working properly or not, this will be the perfect tool to perceive.
You will also be able to generate sections from these users, and you can directly create that segment from this funnel. After all this, you should right-click on the checkout row in the table and choose “Create segment from abandonments”.
Now you will have a complete latest segment or a section of data in order to play with that, and you can use it to aloft your conversions.
What is Path Exploration in Google Analytics 4?
Path explorations are one of the greatest and finest things in Google Analytics 4 in order to perceive how your users are performing on your website and how your users are traveling through your site.
This is related to flow reports in Universal Analytics, but here in the Path explorations option, you will have more flexibility.
Instead of getting started from scratch, you must begin your paths at the end goal in order to perceive all those steps that your users are taking before they reach a specific page or convert.
You are able to drag your ending point, i.e., “node” hybrid, from the variables or tab settings, or you can choose it straightly from the ending point box.
You must click in this dialog box and choose the event name or page title, or screen name that you want as your concluding destination.
When you choose a
n ending point, then you can work rearwards in order to perceive the path that your users have taken in order to get there. You will be able to perceive your options vividly in Step 1.
After all of this, you have to just click on the text or the blue bar that will be available next to the text on the route that you want to explore.
Segments in Google Analytics 4
The segments or sections allow you to portion your data so that you will be able to examine and inspect subsets of your data. In order to compare elements of the user experience on desktop and mobile, you are able to use these segments.
In Universal Analytics, this is distinct to segments and is now replaced by comparisons in Google Analytics 4.
How to Construct Segments in Google Analytics 4?
As we have covered all of the segment creation that takes place in the exploration reports in the above google analytics 4 guides, you will now be eager to understand how to construct or create these segments in the best and proper way.
You have created a free-form exploration report that displays the device category and event name. We can just simply look at the data that we want to perceive by just right-clicking on free_website_review and choosing “include only section.”
You just have to begin by clicking on the cross button, which will be appeared in segments in the variables tab. You must keep in mind that you have to choose the kind of segment that you want to create or generate.
Then choose the kind of segment that you want to create or generate, and then you just start filling up the data that you want to gather. You must keep in mind to provide a name to your segment, as only this will be shown in the segment area in the variables tab. As a result, you will be able to find it effortlessly.
While creating or generating any segment, it's totally up to you whether you want to include or exclude any of your existing data.
Then click on the down arrow button, which will be available next to the “Add new condition,” and choose the data that you want to or need to segment.
Once you click on the “Apply” button, then you will be able to perceive the number of users or visitors who will be available in this segment.
After clicking on the save and apply button, your segment will be saved and impulsively applied to your existing exploration report. If you are in need of using it in a distinctive report, then you will have to create or generate it from the beginning, as this segment will only subsist in the existing report that you are using right now.
Now you would have these segments, and you are able to change everything in the rows and columns according to your preferences.
Pros Of Google Analytics 4
» Clarified or untangled data which will be more reachable to users and the Google algorithm
» Better tracking across applications and websites
» Codeless event tracking
» Custom reports
» AI-generated predictions and insights
» The latest audience incorporation with Google Ads
» More focus on consumer’s reporting framed on their wheel of life
Cons Of Google Analytics 4
» No views
» No or restricted IP filtering
» Misplaced or absent reports that required to be set up freehandedly
» Control of custom dimensions
» No recurring Email reports
A Summary Of Google Analytics 4
There are several changes that have been made and are predicted to be coming with GA4. After using Universal Analytics, you will feel fantastic to see many changes in just one update. After reading this whole blog on “google analytics 4 for Beginners,” you will be able to understand every single detail that you need to know regarding the launch.
It is very important to start using GA4 and begin by gathering every data from your website. As a result, you will not feel as if you have begun from the start in order to learn it if any change appears, and it will be a smooth and hassle-free transition than ever before.
We will keep you updated whenever we are up with any latest information, details, or latest changes in GA4. As a result, you must start using your Google Analytics 4 smoothly and hassle-free and gain maximum output from your valuable users and visitors. We promise you that reading and understanding this whole blog on google analytics for beginners will help you immensely.
Frequently Asked Questions
Q. How Do I Set Up Google Analytics In 2023?
Ans. You can set up your Google Analytics 4 in 2023 by simple, easy steps that are mentioned below:
» Create your Google Analytics Account.
» Add your name, URL, and industry of the site that you want to track.
» Build a Data Stream or View of your property.
» Attach your tracking code directly after your website's <head> tag.
» Visit your Google Analytics portal and verify whether the code is working.
Q. What Is The Best Way To Learn GA4?
Ans. You must agree that for beginners, learning by doing is the best way to learn. Are you having a few websites as your side projects, or can you manage/operate your organisation's website? Then you must download GA4 and start gathering data to familiarise yourself with the user interface.
Q. How Many Hours Is Google Analytics For Beginners?
Ans. Approximately 4 to 6 hours will be spent consecutively if you review all the course content individually. It will depend on your level of knowledge and familiarity with the course content.
Q. Is Google Analytics 4 Free?
Ans. You can discover the Google Analytics 4 account training and support guide in order to find self-service support alternatives and choices. These self-service support alternatives and choices are accessible for users of standard and basic GA4 resources, i.e., the free version.
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