Digital marketing encompasses a broad spectrum. There is social media, SEO, email campaigns, and paid advertisements. The scope, from small agencies to global brands, must be managed.
This is where digital marketing apps come into the scene. They enable campaign management, track performance, and scale easily.
You could be a content creator, climbing search rankings, or even running several ad campaigns across various platforms, so you'll never miss a thing with the right apps.
Let’s get started!
Table of Contents
What Should You Know About the Digital Marketing Apps?
Before you go out there and start buying loads of online marketing apps out of the below online marketing apps list, think about your channels first. Choose apps that best fit your overall digital marketing strategy.
The following are the four main categories of digital marketing apps:
1. Running your website
Every action in online marketing drives traffic back to your website. There's a whole suite of services you can choose from that will help you design landing pages fast and improve conversion rate optimization (CRO).
2. Content Creation and Management
Every online marketing channel has graphics. Choosing tools that can assist you in developing, organizing, and distributing your marketing assets will be of the essence.
3. Launch and Acquisition
Regardless of your favourite tactics—from social media marketing on Facebook to investing more in paid search advertising—there are tools to support your acquisition strategy.
4. Analysis
The most critical thing to note is that clear performance data from your marketing activity is gold. You use the insights that you get there to better optimize your future campaigns.
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10+ Best Digital Marketing Apps in 2025
How to build your martech stack we'll talk about next, but for those that can't wait, here is our online marketing apps list for 2025, including 12 essential, affordable digital marketing apps for small businesses in 2025:
1. Canva
First on our list of best digital marketing apps in India​ is Canva. Canva is a design app that enables you to create graphics on the go. It's a great app for making a quick graphic for social media or email.
It includes various pre-made templates, allowing for easy drag and drop of elements into the desired location. It also makes it easy to customize the template with your brand's unique style.
You can easily share your graphics via social media apps like Facebook, Twitter, and Instagram.
It is a quick and easy way through which visually appealing graphics can be created for your audience.
Pricing
Free plan available, other plans $9.95-$30/per user/per month.
2. Buffer
The next among the best digital marketing apps that made it into our list is Buffer. This social media scheduling application helps users plan all their social media posts in advance.
With Buffer, you schedule social updates from Facebook, Instagram, and LinkedIn.
Inside the Buffer app, it also keeps your social media posts so that you can see how they're performing. It allows you to monitor your social posts and keep tabs on engagement.
So, for example, if you run a poll, you can track the post's engagement to see who answers the poll and if people leave comments about why they made the choice they made.
In addition, if you need to make last-minute changes to a post, you can do so in the Buffer app. The Buffer app is great for managing various types of social media marketing campaigns.
Pricing
There’s a free plan available for individuals and small businesses or paid plans starting at $5/month.
3. Google Business Profile
If your business relies on local customers, Google Business Profile (formerly Google My Business) is the tool for you.
It puts your brand on the map (literally) by managing your online presence in local search results and Google Maps, particularly for "near me" searches.
With this tool, you can update all your business information, like your contact details, address, opening hours, and website link. Additionally, you can attach photos and videos to demonstrate the products and services you are offering.
The second factor here is customer reviews; you can reply to the reviews using your Google Business Profile to earn the digital trust of your customers.
Pricing
Free
4. Ripl
Suppose you want to publish compelling social content. In that case, Ripl is a user-friendly and the best marketing app in India that lets you quickly and easily design gorgeous visuals and short, professional videos in no time.
In Ripl, you can choose among thousands of assets to create bold posts in minutes, including:
Thousands of templates
🔘Over 500,000 stock photos
🔘90,000 videos
🔘A library of royalty-free music
With Ripl, you can also schedule and share your creations across all your social media channels directly from the app. Seamless!
Pricing
Plans start at $14.99/month or $119.88/year.
5. Hotjar
Curious about how visitors are interacting with your website? Hotjar is an all-in-one insights platform that helps businesses understand user behaviour and collect valuable customer feedback on their sites.
One of its highlight features is that heatmaps visually represent where users click, move, and scroll on a page.
This data helps pinpoint popular areas and identifies layout issues.
You can apply these insights to improve navigation, optimize content placement, and enhance your website's overall usability, which will ultimately help boost conversions after determining your users’ buying motives.
Pricing
A free plan offers plenty of useful features; paid plans start at $39/month.
Recommended Read: 15 Best Social Media Website Templates
6. Meta Ads Manager
One of the top digital marketing tools out there - Google Ads, connects businesses directly to their audience at the point of search time for relevant products or services they need.
Through its precise targeting options, users can reach targeted users by keyword, demographics, location, interest, and browsing behaviours so that messages reach the correct people at the right time.
Its pay-per-click model means you only pay when someone clicks on your ad, making it a cost-effective way to drive traffic.
Pricing
Google Ads is another free platform – and you only pay for the ads you run, with costs based on your budget, target keywords, and campaign settings.
7. Facebook Ads Manager
If you run ads on Facebook or Instagram, you will want to have the Facebook Ad Manager app handy. This app allows you to check and optimize ad campaigns on your phone and make changes.
Facebook Ads Manager allows you to edit your ad campaign schedules and budget.
It makes tracking how much money you spend on your ads easier, and you get to know if you need to modify, reduce, or add more to the budget.
With the ad manager you can also make new ads and track all current ad campaigns to see how they perform.
If you are running ad campaigns on these platforms, then the Facebook Ads Manager app is one of the best digital marketing apps to help you track and manage your ad campaigns.
Pricing
Free
8. Mention
If you are seeking one of the top digital marketing apps for tracking brand mentions, the answer would be Mention.
The app was developed to keep tabs on your brand mentions across all platforms, meaning you'll always know exactly what's being said about your brand.
First, you will get any mentions of your brand on social media platforms, blogs, or news sites. You will know if people are talking about your brand negatively or in any other manner.
This will be the tool to help you improve your brand's image in the market for your business.
Pricing
Free plan available. Advanced plans range from $25-$450+/month
9. Evernote
Next on our list of the best online marketing apps is Evernote. The app is perfect when you need to take notes on the go.
Evernote makes it possible for any member of your team to take notes and share them with other members of your team.
That means, no matter where you are and get this fantastic topic for a piece of content you could do on your blog, you can quickly note down the same.
So, everything remains in one place - notes, ideas, and reminders to avoid losing something in the air.
It also makes your marketing team more organized so that every detail regarding any project or campaign can be acquired without errors.
Using Evernote will help create more cohesion in your team, and it's easier to handle projects whether you are out for a meeting or in the office.
Pricing
Free plan available, Premium plan for $7.99/month, Business plan from $14.99/user/month
10. Feedly
Feedly is one of the best digital marketing apps in India. It​ keeps tabs on trends in their particular industry. By using Feedly, you can follow topics of interest and trends and curate content into your feed over these topics for further reading.
The basic idea behind Feedly is to keep information focused on what matters most to a business.
Feedly allows you to easily track when new marketing trends are emerging to provide the most relevant information to your audience before your competition.
It allows you to create and share current content on social media with your audience. You will be on top of your industry and keep your audience informed.
Pricing
$6-$8.25/month for Pro and Pro+, $18+/per user/per month for Business and Enterprise
11. Tawk.to
Tawk.io is a free messaging app that lets you chat with site visitors and keeps track of those visiting your site.
Whether people on your site message you or people from your team message visitors, this app allows for tracking who has been chatting and reviewing the chats.
This is one of the best digital marketing apps in India​ that also allows a better customer care service for website visitors.
You'll be able to reach these customers no matter where you are. It lets you connect better and gives your customers the answers they want.
Besides giving tons of great features for future businesses, like real-time visitor monitoring and how to set predefined shortcut messages to answer questions fast, Tawk.to makes it easy for you to get in touch with your audience.
It makes it easy for you to communicate with your audience.
Pricing
Free
12. Asana
Asana is a digital marketing tool for project management teams to be more organized and productive. It helps you create, assign, and track campaign tasks so everyone knows their responsibilities and deadlines.
Asana offers clear visual dashboards and timeline views that allow tracking of the status of your marketing projects at a glance.
Integrate with popular tools, like Slack, Google Drive, or Adobe Creative Cloud, to maintain a seamless workflow.
Pricing
A free personal version or paid plans start at $10.99/user per month.
Also Read: Top 10 Social Media Marketing Companies In Delhi
How to Build a Perfect Digital Marketing Strategy?
The future of digital marketing will be defined by the agencies investing in future tools.
Arramton Infotech, one of the best digital marketing agencies in Delhi, India, addresses technological challenges head-on, streamlines operations, and delivers consistent results that surpass the expectations of its clients.
Let's connect and support your growth with the best online marketing tools that will give your business the competitive edge needed to make it a success.
Wrapping Up!
Agencies investing in futuristic tools will establish the forthcoming digital marketing era.
Arramton Infotech, the best digital marketing agency in Delhi, India, tackles technology challenges head-on, streamlining operations and consistently delivering results that exceed client expectations.
Let’s connect and support your growth with the best online marketing tools that will give your business the competitive edge needed to make it a success.
Connect with us and get digital marketing services, such as PPC, search engine optimization (SEO), and more.
Frequently Asked Questions
Q. Which online marketing app is best?
Ans: Here is the online marketing apps list to consider:
🔘SparkToro - get to know your target audience better.
🔘Google Ads - target your customers through paid advertising.
🔘Ahrefs - identify SEO content opportunities.
🔘Surfer - optimize your blog articles for target keywords.
🔘Mailchimp - send marketing email campaigns.
Q. Which platform is best for digital marketing?
Ans: Here are the best digital marketing apps in India​ in 2025:
🔘Google Marketing Platform.
🔘Sprout Social.
🔘BigMailer.
🔘Microsoft Clarity.
🔘Ahrefs.
🔘Canva.
🔘Google Search Console.
🔘Intercom
Q. What is the cost of app development in digital marketing?
Ans: The development cost of digital marketing apps can vary depending on various factors, such as the application’s complexity, features, and the platforms you wish to put it on. However, to estimate the range, it may cost you starting from $5,000 and can go over $200,000 for complex, feature-rich digital marketing apps.
Q. What are the top 7 types of digital marketing?
Ans: 7 types of digital marketing and their corresponding careers
🔘SEO: Search engine optimization.
🔘SEM: Search engine marketing.
🔘Social media marketing.
🔘Influencer and affiliate marketing.
🔘Email marketing.
🔘Content marketing.
🔘Mobile marketing.
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