Which Social Media Platform is Best for B2B Marketing

Social media marketing is all about delivering the right message to the right audience at the right time. If you’re wondering Which social media platform is best for b2b marketing, you have come to the right place.

For B2B businesses, this means identifying the platforms where your target audience is most active and crafting content to generate impressions and engagement.

However, as the social media landscape evolves, many businesses struggle to choose the right platform to invest their time and resources effectively.

A successful B2B social media strategy prioritizes quality over quantity—fewer, well-thought-out updates often yield better results than overwhelming your audience with excessive content.

Before posting, always establish the “why” behind your strategy; understanding your goals and audience is the foundation of effective B2B marketing.

In this blog, we’ll explore the top social media platforms that B2B organizations use to connect with audiences, build trust, and drive profitable results.

What are B2B Social Media Platforms?

B2B social media platforms are social media sites or networks specifically targeted toward businesses rather than individuals. Businesses engage with other businesses (their potential customers) to generate leads and drive sales.

B2B buyers are increasingly leveraging social media to influence their purchasing decisions, overlooking the limitations of e-commerce.

In fact, 40% of B2B buyers report that social media plays a role in their decision-making process. According to Gartner, around 12.2% of B2B marketing budgets are now allocated to social media.

So, B2B marketing allocates around 12.2% of the marketing budget to social media, asserts Gartner.

Here is a brief comparison of B2C vs B2B marketer's preference for social media platforms:

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Why Does A B2B Business Need a Digital Strategy?

Because B2B is all about the relationship and, ultimately, businesses need to build long-term relationships, companies want to know who they are doing business with and that the service provider is trustworthy.

Do you share your brand personality, thoughts, leadership, and information on digital platforms to highlight your expertise?

That may make all the difference while you continue targeting your prospects at every stage of the purchasing journey.

Sharing relevant information that highlights your expertise positions you as a trusted authority and helps to educate and engage your target audience.

Here are some of the B2B marketing strategies:

What matters the most during all stages of the buyer’s journey is the personalization approach.

Understanding your audience’s buying motives and personalizing your messages to meet their specific pain points can make a huge difference in guiding them during the decision-making process.

Social media has both advantages and disadvantages for individuals and businesses alike. However, the right strategy can help you use it to your advantage efficiently.

Providing relevant and valuable information to your potential customers may lead to a long-lasting relationship with them as a go-to source for solutions.

This means using digital platforms saturated with your B2B prospects is the best way to reach out to more people and relate to them personally.

Suppose you wish to display your brand’s personality and share valuable industry insights and resources to address your target audience’s challenges.

In that case, you can use social media, blog posts, and other content modes. This display will build digital trust and position your business higher than your competitors.

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Which Social Media Platform is Best for B2B Marketing: Top 5 Ranking

Here are some of the most relevant social media platforms that B2B businesses can leverage to drive profitable outcomes:

1. LinkedIn

LinkedIn has more than one billion members in more than 200 countries and territories worldwide, representing more than 67 million registered companies and 134,000 schools as of 2024.

According to reports by companies like Hubspot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

With more than 238 million members in North America alone, it’s easy to see why LinkedIn is the primary driver of high-value social media leads for B2B organizations.

Strategically, LinkedIn must be the primary social channel through which your organization communicates its thought leadership.

Because of its native formality, educational content and thought leadership tend to do exceptionally well on this platform.

Open positions, upcoming events, and other official communications from your organization flourish on LinkedIn.

Best practices to improve your LinkedIn strategy:

👉 Use LinkedIn Groups to build relationships and connect with potential buyers.

👉 Create lead and traffic-generating leads with LinkedIn Ads.

👉 Create high-quality, original, and useful content on LinkedIn Pulse.

👉 Make use of the targeting features in LinkedIn.

👉 Connect with the thought leaders in your niche.

2. X (Twitter)

It boasts somewhere between 350 and 500 million monthly active users (depending on which statistics one uses), bringing the service to a total reach much closer to that of Snapchat than its social media peers.

Historically, content marketing professionals have ranked Twitter second only behind LinkedIn in terms of how effective content distribution channels are.

However, with Elon Musk’s acquisition of the company in April of 2022 and changes to X’s policies and business practices, industry-wide confidence in the platform’s utility for professional service firms has decreased.

Specifically, businesses have become more concerned about the ads and content next to their brands on the service due to its leniency on hate speech content.

Yet, demographic data still reveals that Twitter remains excellent at news and other types of information spread to extremely niche and targeted verticals.

For this reason, many current and future businesses view Twitter as the ideal social media network for news articles, current events, and other topical content an organization may want to speak to.

However, the volatility of the platform and the loss of brand protection over the last several years means that firms should be particularly careful about what they post to the platform and how they engage with their audience.

Best practices to improve your X (Twitter) strategy:

👉 Use relevant hashtags to reach a broader audience.

👉 Listen to your followers and competitors.

👉 Provide individual responses and honour engagement.

👉 Use X (Twitter) Lists to effectively segment and target your audience.

👉 Use X (Twitter) Ads to drive traffic to your website or landing pages.

👉 Focus on marketing trends that fit your niche and retweet.

👉 Use X (Twitter) Analytics to track your performance.

3. Facebook

Despite waning interest over the past few years, Facebook remains the largest social media platform by a clear margin.

In fact, despite several tough years, Facebook has recently shown robust growth in users, as recent investor reports indicate the platform currently has 3.049 billion monthly active users, accounting for roughly 38% of the world’s population.

While trends have shifted Facebook away from a dominant position in B2B social media marketing strategy, B2B marketers are increasingly focusing on LinkedIn, Twitter, and Instagram as their go-to lead drivers.

However, Facebook is still omnipresent and widespread in the B2B marketing space.

That’s why many organizations prefer to use Facebook because of its more social and team-oriented nature, as it’s much more “social” with social media, publishing content about the employee or customer experience.

Best practices to improve your Facebook strategy:

👉 Share case studies, how-to guides, videos, and other long-form content.

👉 Maintain a balance between marketing and informational pieces (to educate customers).

👉 Use hashtags to expand your posts.

👉 Use Facebook ads to target specific audiences.

👉 Post regularly and be consistent with your messages.

4. YouTube

While not inherently a social media site, YouTube shares many of the common characteristics of these other sites (posting original content, comments, likes, follows, etc.).

Additionally, with over 2.5 billion monthly active users as of 2023, YouTube is both the world’s second-largest social media site (after Facebook) and the second-largest search engine (after Google).

Because of the large number of users and because it has become relatively easy to share long-form video content, YouTube has also become a supporting role in most B2B organization’s social media strategies.

Specifically, most will upload long-form video content such as guides, client and employee interviews, and so many more on YouTube.

They share links of those contents’ to other social media services, in articles, as well as in their learning, marketing, and even customer support materials.

Best practices to improve your YouTube strategy:

👉 Optimize your videos for Search Engine Optimization.

👉 Increase the reach of your videos.

👉 Use interesting thumbnails that will provoke the clicks.

👉 Have a compelling video description that has a decent length.

👉 A call to action should appear in your videos.

👉 Have analytics to measure the video’s performance.

5. Instagram

Instagram takes a very visual approach to social media, and it pretty much blends most of the features of Facebook with Twitter’s brevity and quick tempo.

With some 2 billion active monthly users, Instagram’s reach places it among the top-visited websites globally.

B2B marketers have largely awakened to Instagram because it has diversified content formats that support both discovery and delight throughout the journey the buyer will make, thus increasing your brand’s favorability and stickiness.

Remember, B2B buyers are also on Instagram-they just don’t go there to get fully immersed in the business world.

You can create a cross-platform experience that nurtures leads more holistically by aligning your content with the user intent of discovery (“look at this cool thing we did or made”) and delight (posting entertaining content that nurtures the human connection).

Best practices to improve your Instagram strategy:

👉 Engage in active communities.

👉 Use Instagram stories to show your product or service.

👉 Reach out to influencers to promote your offering.

👉 Use geotags and hashtags for wider reach.

👉 Use call-to-action (CTAs) in posts for user engagement.

👉 Use Instagram ads to reach a wider audience.

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Main B2B Social Media Marketing KPIs Your Campaign Needs to Track

When running a B2B marketing campaign, it is essential to track key performance indicators to measure the success and effectiveness of your efforts.

By tracking these metrics, you can gather valuable insights into the performance of your campaign and make data-driven decisions to optimize your strategy.

Here are the main KPIs to track with your B2B marketing campaign needs to track:

1. Lead Generation

This KPI tracks leads that your marketing campaign generates. It also incorporates the amount of form submissions, downloads, or inquiries.

Tracking lead generation enables a person to evaluate a successful strategy and adjust if needed.

2. Conversion Rate

The conversion rate measures the percentage of leads that convert into customers. This is a critical KPI for measuring the effectiveness of your sales funnel and areas where there is room for improvement.

When you track the conversion rate, you can determine bottlenecks in the customer journey and optimize your marketing and sales processes.

It’s necessary to have access to such insights so you can pick the best approach out of the top emerging trends in marketing in 2024.

3. Cost-per-Lead

This metric measures the cost of average lead acquisition. It measures how efficiently your marketing campaigns perform and evaluates the effectiveness of your channels and tactics.

Knowing the cost of leads can be useful while planning and budgeting to provide better returns on investment by optimizing.

Here is the formula for CPL:

4. Customer Lifetime Value (CLV)

CLV measures the total value a customer brings to your business over their lifetime as a customer. It considers the average purchase value, frequency, and customer retention rate.

This is how you calculate the CLV:

Monitoring CLV helps you determine which customers are most valuable and where to focus your marketing efforts to maximize their lifetime value.

5. Return on Investment (ROI)

ROI measures your marketing campaigns’ profitability by comparing the total revenue generated with the cost of the campaign.

Here is the formula:

You can easily identify which social media ad campaigns or channels deliver the best results by tracking ROI and allocating your resources most profitably.

6. Website Traffic and Engagement

Monitoring website traffic and engagement metrics like visitors, time spent on the site, and bounce rate gives one an idea of the success of your content and the effectiveness of your user experience.

This approach helps you identify optimization opportunities on your website and improve user engagement.

7. Social Media Engagement

Suppose you have social media platforms in B2B marketing. In that case, you will find the measurement of likes, comments, shares, and click-through rates useful in determining the engagement and success level of your social media marketing campaigns.

Also, monitoring social media trends helps you decide which type of content resonates most with your audience and helps you optimize your social media strategy.

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What Can You Do To Create A Robust B2B Social Media Strategy?

Make a targeted B2B social media marketing strategy, and you will hit those prospects when it matters. Now, let’s learn how to establish a workable B2B social media marketing strategy.

1. Set Up Your Goals and Objectives

Without a clear idea of what you want to achieve, you won’t be able to measure your success. Define what you want to accomplish through social media marketing and set realistic goals.

2. Do Your Research

Spend some time researching your audience, their online behaviour, and the social media platforms they are on. This will give you a better understanding of how to reach them.

3. Create a Content Calendar

Once you know what kind of content you’ll create, map out a content calendar so that information flows steadily. It will also help you track your progress in your content marketing strategy.

4. Create and Set Up the Social Media Accounts

Create social media accounts on the online platforms your target audience operates. Make sure your profile includes relevant business information, such as your website URL, contact details, and address.

5. Post Rich Content

Create content that appeals to and is relevant to users and post it regularly on social media accounts to keep your audience interested. Use a mix of things to go on.

6. Analyze Your Activity and Performance

Use analytics tools to keep track of the number of likes, comments, clicks, and shares your posts receive. It will give you an idea of what’s working and what’s not.

Conclusion

Choosing the correct social media platform for your B2B marketing activity is crucial to boosting engagement and earning trust.

If you’re considering which social media platform is best for B2B marketing, you have various options.

From LinkedIn as an obvious thought leadership platform to Instagram as a visual storytelling destination and YouTube as a perfect long-form content platform, each platform’s strengths are clear once approached strategically.

At Arramton Infotech, we specialize in comprehensive social media marketing management services customized to the needs of B2B businesses.

We identify your industry's most effective social platforms, create campaigns, develop content, and measure KPIs. Our services ensure that your brand extracts maximum mileage from online opportunities.

Strategy planning, content creation, or optimization all through analytics - at Arramton Infotech, we provide everything you need to explore new horizons in an ever-changing social media landscape.

Take your B2B marketing to the next level with Arramton Infotech—let us help you connect with your audience at the right time, on the right platform, with the right message. Reach out today to get started!

Frequently Asked Questions

Q. Which social media platform is best for b2b marketing?

Ans: The best social media platforms for B2B marketing:

⭕ LinkedIn

⭕ Twitter

⭕ Facebook

⭕ Instagram

⭕ Youtube

⭕ Tiktok

Q. Which social network is considered the most popular for business-to-business marketing?

Ans: LinkedIn is one of the most popular social media platforms for business-to-business marketing strategies. It is a platform for networking and generating leads. As it has a wider audience reach, it’s an incredible option for businesses to promote directly to other businesses.

Q. Which is the world's biggest B2B platform?

Ans: The top B2B platforms you should know are listed below:

⭕ Amazon

⭕ eBay

⭕ Alibaba

⭕ Faire

⭕ AliExpress

⭕ EWorldTrade