If you are running a business, it’s very important to market your product in order to scale up your business. There are a lot of obstacles down the road, however, the best growth hacking strategies can scale up your business. Growth hacking is a popular buzzword around the city. In order to reach out to your target market, you need to adopt different growth-hacking techniques. But do we really know what it means?
A startup business needs to be pushed to create a marketing strategy for moving its business forward. But what about the budget? This is where growth hackers or marketers come into play. Let’s uncover the perfect growth hacking techniques in digital marketing that will help you skyrocket your business growth.
What is Growth Hacking?
The definition of growth hacking isn’t easy to define, but in simple terms, growth hacking is an experiment-driven technique to identify the most effective ways of growing a business.
In simple terms, growth hacking is all about:
» Marketing automation
» Viral marketing
» Data experiments
» Cost-effective strategy
» Creative content
With different effective types of Digital Marketing tactics and advertising efforts, web design decisions, and other tasks, it quickly converts leads and generates sales.
Hackers find a quick and easy way to grow a business, which is cost-effective but with innovative ideas.
Who are Growth Hackers?
Ever wondered who are growth hackers, or who accelerates your business growth?
Well! A growth hacker is someone who has innovative and original ideas to grow your business organically. Their main focus is on implementing cost-effective strategies to ensure businesses acquire and retain organic customers along with customer retention.
They use various tools to achieve their goals like content marketing, email marketing, SEO, etc.
Do you know that there is a common way that a growth hacker has to be a marketer? But in reality, many marketers do not have the necessary knowledge about hack growth.
So, what does a growth hacker do?
They actually prioritize the growth of a business over other metrics. They attempt to focus on every metric to achieve growth across the possibilities. Sometimes they also use low-cost marketing to achieve their goals.
These growth hacking strategies include content marketing, discounts on products or services, social media, and similar tactics.
Growth Hacking Strategies for Every Startup
You must be also thinking about growing your business with some new growth hacking strategy and tactics. But do should also keep in mind that growth is often linked to sales, but other factors also matter.
Keeping all these things in a nutshell, here is a list of the best growth hacking tactics for your business to build growth in all other areas of your business.
1. Social media platforms
You need to an in-depth research on your competitor's industry. You can find them on Facebook and Instagram for sure, but in order to compete with them, consider looking for smaller social media networks that are not popular among the audience such as Telegram, Discord, and Google Business Profile. 
When you can filter out social media platforms over your competitors, you can even funnel out the traffic from your website to the social media platform opted for.
Another approach can be, maybe you hear your target audience gossiping about some site, you can investigate it and start posting something relatable
2. Referral Marketing
If you have a good connection with your family, friends, or influential people, then this can be a great chance for you to convert a lead much faster than other means. Compared to other tactics, the cost per action of referral customers is really low, because it allows to cut down the cost at every aspect.
Many businesses like Uber, Paytm, Amazon, and others leverage referral marketing to increase their brand awareness and reach out the users. With referral marketing, the customers have better customer retention rates.
3. Community Events and Conferences
One should always move forward and learn from the best. By hosting or attending community events and conferences, one can make connections, learn more about their industry, and get some innovative ideas to grow their business. 
With this growth hacking strategy, you can expose your business to relevant business events and conferences. You can even reach out to prospective partners in these events that will blend your audience in organic ways.
4. Content Marketing Strategy
An effective growth hacking strategy consists of an aggressive content marketing strategy that always focuses on customer feedback and products in the market with ease.
Even if you have a low budget to invest in growth strategies, creating a content marketing strategy for the business will allow your target audience to understand the value of your business and product as well. Regardless of your business type and size, content marketing focuses on catchy and relatable content in order to attract the right audience. 
One should also focus on creating shareable content in order to increase the reach among the audience. For instance, video content, or the most famous one, Instagram reels are becoming the main pillars of many content marketing campaigns.
For content creators, this is a tough challenge because there is no certain set of formulas for creating content. The topic of the content changes as per the trends in the market.
Regardless of the size of your team, any business can create highly shareable content by adding up the value, and of course the proper hooks for reeling in potential customers.
5. Guest Posting
Guest posting services help to build connections through online businesses. Almost every business has its own website and with these service providers, you can get a high-quality organic audience.
With guest posts, you can provide your website link which will help to boost SERP rankings.
Read Also: Top 12 Tips To Rank Higher In Google My Business Listing
6. Collaborating with influencers
There is a reason why brands pay a lot of money to influencers. Working with famous influencers is a powerful way to reach out to a wider audience and endorse their products.
By sharing the latest news and going with trends in order to make the audience relate to their product, businesses should collaborate with influencers to promote their products and services. With the help of influencer marketing a business can even raise awareness and achieve massive reach to their targeted audience.
If a business is a startup, working with influencers can make your business reach marketing growth with low budgets. Since influencers already have a high number of followers, businesses can very well take advantage of it.
7. Sending Gifts and Hampers
How about gifting a pen to the customer with your business name and logo? This actually provides great value to the user and also raises brand awareness and maintains customer retention.
It also helps in spreading positive word of mouth by the customers and improves customers’ perception towards your brand and product. A happy customer becomes a promoter of your product and this leads to more and more referrals among their group of people and more leads.
8. Email Marketing
When it comes to effective marketing for a startup business, email marketing tops the list for finding both leads and conversions as well.
Your business's main focus should be building an email list and it will allow you to reach your audience and deliver awareness regarding your product. It also helps businesses build pre-launch publicity for any product or event.
Email marketing allows your business to acquire potential customers before the launch itself. But creating a list of email addresses simply will not work, you must take a few weeks to build up the promotion of your brand. Always try to make your customers eager for your launch.
For example, Apple always creates hype among their users before the launch of their new product. With the help of different social media platforms, they promote their new products before launch and create a sense of buying among the customers.
9. Good Communication
A good communicator can always run a business, be it a startup business. Interactive content can engage your audience very easily. From infographics to animated videos and GIFs, people love relatable online content.
You might be thinking why should you hire a digital marketing agency? Well! By hiring professionals you can create content and attract users toward your product with the help of images, videos, or reels
10. Freemium Option
You might have come across this word for the first time. Freemium is a type of business model where the business offers some basic features to their customers free of cost and for using advanced features they need to pay for the premium package in order to avail the benefits.
If you own a software company or any application like a health application, dating application, etc. you can go ahead with the freemium model of business.
Offering something for free can open the door for the customer to know about the product and explore more features. Once the customers start knowing about the benefits they can avail from your product they can be converted into paid users. But must be very careful in the onboarding process.
It’s easier to get a customer and acquire them, but it's a lot more difficult to create customer retention. In simple terms, you already have a lead on the line you just need to convince them for the paid version by creating enthusiasm in them regarding your product.
Advantages of Growth Hacking Strategies
Marketing is a crucial part of making your business get visibility in a competitive market. And if we talk about startup businesses, growth hacking techniques can effectively work in order to target a larger audience in one go.
Startups can create a strong online presence through these hacking techniques and it opens new opportunities for these businesses.
Let’s take a look at some of the advantages of growth hacking strategies.
1. Discover New Business Models
Through growth hacking experiments, you can always have a deep understanding of your customers and market trends as well.
With new growth experiments, you can always end up with new insight that you can use in the future as an advantage for your business. And sometimes you can even get new business models and product ideas.
Let’s say you have enhanced your products in such a way that it has also enhanced the word of mouth among them and made them more attractive to new customers. Now with this, you can get an entirely new way to get customers who are using your product and getting engaged with the products.
As a constant process, you can experiment with new ways to improve the growth of your product even faster.
2. Customer Engagement
You should always engage with your target customers. Engaging with the target audience is key to building long-term customer retention and fostering customer loyalty.
Personalized messages, social media interactions, customer support, etc. are some of the growth hacking strategies that allow businesses to connect with their customers actively.
Addressing inquiries instantly and providing relevant information and offers can create a positive customer experience and lead to positive word-of-mouth. This will increase the referrals as well.
3. Data-Driven Optimization
Marketing Insights are more likely to have more successful results. Businesses can leverage data analytics to monitor the performance of their marketing campaigns.
By conducting A/B testing and analyzing conversion rates, businesses can optimize their marketing strategies to get a better audience. It ensures marketing resources are invested in the most impactful tactics.
Growth Hacking Strategies Examples
Here are some examples of businesses that have achieved remarkable success through growth hacking techniques.
1. Canva
They have achieved exceptional success by creating a user-friendly design platform. They offer a freemium model of business and allow users to create stunning designs easily with the free version.
To unlock more features of this, users need to buy the subscriptions. Canva rapidly made its name itself and built a massive user base.
In addition to this, they have also used referral marketing leading to exponential growth through word-of-mouth marketing.
2. Dollar Shave Club
Video content is one of the most demanding marketing strategies. Dollar Shave Club has proved how video marketing can be effective. They created a video in order to promote their products, particularly the brand-new razor blades.
They offered new razor blades every month for a mere $1, and the video went viral like wildfire among the customers.
3. Facebook
The world’s favorite social media platform is undoubtedly Facebook (Instagram is also in the competition). They have applied many marketing strategies in order to increase their followers.
First, it was, encouraging people to add their friends and family so they can share anything within their own circle on Facebook.
Second, it was email marketing, they sent emails with catchy content to their users and invited them to create an account with Facebook.
Third and the most common is tagging and mentioning people on Facebook.
Conclusion
These growth-hacking tips in digital marketing are essential for achieving rapid and sustainable growth and success. By following all the tips and tricks mentioned in the above blog, businesses can efficiently skyrocket their growth and maximize their digital presence.
Embracing these growth hacking strategies will empower marketers to adapt swiftly to the changing trends, attract a wider audience, and achieve significant business expansion in the online landscape.
We hope we cleared all your doubts and confusion regarding the topic, but still, if you need additional help and guidance, you must talk to the digital marketing experts who can assist you immensely.
Frequently Asked Questions
Q. 1 What Are The 4 Stages Of Growth Hacking?
Ans:- The 4 stages of growth hacking are as follows:
» Find The Growth Hack
» Turn Consumers Into An Army
» Retention And Optimization
» Product Market Fit
Q 2. What Is B2B Growth Hacking?
Ans:- B2B marketing growth hacking encourages sales procedures by discovering creative and inventive ways to market your services and products. You can use multiple growth hacking strategies, but select the best one for your business.
Q 3. Is Growth Hacking Part Of Digital Marketing?
Ans:- Growth hacking uses digital marketing tactics and strategies specially designed to develop or inflate your consumer base. “Conventional” digital marketing incorporates search engine optimization, pay-per-click ads, content marketing, social media marketing, and many others
Q 4. What Is Growth Hacking In Digital Marketing?
Ans:- Growth hacking, also known as Growth Marketing, is the use of resource-light and cost-effective digital marketing strategies to help digital marketers grow and maintain an active user base, trade products and get exposure.
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