Social Media Marketing For Manufacturing Companies That Will Generate Revenue in 2025

Social media is becoming an increasingly pervasive force in the manufacturing industry, presenting the possibility of building brand recognition, fueling engagement, and even improving SEO visibility.

Social media marketing for manufacturers is an online marketing strategy that's full of potential.

Creating social media content that speaks to your dream customer can turn casual social media fans into lifetime buyers and your business into an industry leader.

The stats are impressive—75% of B2B purchasers are making buying decisions via social media.

Notwithstanding this, most manufacturing businesses continue to find it difficult to develop a robust social media presence. Social media marketing for manufacturing businesses can assist them in broadening their online presence and generating more website traffic.

This article presents a full guide for manufacturers to take their marketing to the next level this year.

Social Media and Manufacturing Marketing Statistics You Should Know

🔘52% of companies employ social media apps as a sales platform for their products (HubSpot)

🔘Just 30% of manufacturing marketers feel they are making the best of their web and social content (Content Marketing Institute)

🔘Users spend an average of 28 hours per month viewing YouTube on mobile devices (Hootsuite)

🔘31% of Instagram budgets for brands will go to ads within Instagram stories (EarthWeb)

🔘59% of manufacturers intend to increase their social media marketing programs, with 81% focusing on LinkedIn (Industrial Sage)

🔘89% of marketers use Facebook for promoting a brand (Statista)

🔘79% of X (Twitter) users actually follow company or brand accounts (X Business)

🔘53% of X (Twitter) users use the site for the latest news, the highest social media source for consuming news (Statista)

🔘Over 46% of social media-driven company website traffic comes from LinkedIn (LinkedIn)

🔘69% of manufacturers follow industry-related social media accounts (Industrial Marketer)

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How is Social Media Marketing Necessary for Manufacturing Businesses?

For years, numerous manufacturing firms considered social media as being of no use to their company. After all, isn't social media used only by B2C brands? The truth is far from that.

Social media has turned into an indispensable tool for B2B companies, including manufacturers, to create brand recognition, engage with buyers, and grow the business.

Here's how social media marketing for manufacturing businesses is highly useful:

For years, numerous manufacturing firms considered social media as being of no use to their company. After all, isn't social media used only by B2C brands? The truth is far from that.

Social media has turned into an indispensable tool for B2B companies, including manufacturers, to create brand recognition, engage with buyers, and grow the business.

Here's how social media marketing for manufacturing businesses is highly useful:

1. Builds Trust and Authority

Posting industry insights, case studies, and behind-the-scenes information creates your company as an expert in your field. Social media enables you to display your expertise, show your processes, and talk about your dedication to quality—enabling you to build digital trust among potential clients and industry professionals alike.

2. Generates High-Quality Leads

Sites such as LinkedIn enable you to reach engineers, procurement managers, and executives who are actually looking for solutions. You can use targeted campaigns to impress decision-makers from appropriate industries, provoke interesting discussions, and lead them to valuable business leads.

3. Increased Brand Visibility and Recognition

Regular and interesting content keeps your manufacturing brand in the minds of prospective clients and partners. Social media allows you to demonstrate your products, capabilities, and innovations to many more eyes, raising the possibility of being found by those needing your solutions—locally and internationally.

4. Strengthens Customer Relationships

Interacting with customers and prospects on social media sites builds stronger bonds and loyal relationships over time. Manufacturers can develop a sense of community and keep their customers informed and involved by answering questions, commemorating customer anniversaries, and posting user-generated content.

5. Drives Website Traffic and SEO Benefits

A socially optimized web presence boosts visibility, which means more traffic to your site and a higher ranking on the Google search engine. Publishing blog posts, product pages, and landing pages on social sites drives traffic and informs search engines that your content is authoritative and relevant.

6. Competitive Advantage and Market Insights

Social media is not merely a broadcasting medium—it's also a listening medium. Listening to the competition, industry chatter, and customer opinions helps manufacturers tap into the latest marketing trends, new technologies, and customer tastes. Real-time intelligence assists you in realigning your strategy and getting ahead of the competition.

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7 Social Media Marketing Strategies for Manufacturing Companies

Here are the 7 best strategies for social media marketing for manufacturing businesses:

1. Identify the Audience, Goals, and Tonality

The social media posts need to embody the personality and values of the manufacturing company. To achieve that, social media usage by manufacturing firms needs to be content that is:

🔘Entertaining

🔘Educational

🔘Emotionally Convincing

Their social media following is more than that of their clients. To reach out to them, manufacturing firms need to:

🔘Look at what the target audience shares and posts on social media. This will give them a solid foundation of things to post in the future.

🔘We can post behind-the-scenes production steps or funny tweets and relatable reels with the brand's permission.

🔘Participate in communities and forums about the manufacturing sector to connect with new individuals and develop ideas on how to grow engagement on social media.

2. Build Effective Social Media Profiles

Manufacturers must invest some time reading up on best practices for business pages across different social media platforms.

On LinkedIn, they will need a well-crafted social profile, fine-tuned company overview, action-focused headlines, and like-branded language and tone across all platforms.

On Facebook, they need to seek recommendations from trusted clients. Sharing client success stories is also a sure-shot technique to drive in potential buyers.

3. Establish a Consistent Posting Rhythm

The more time producers use to plan their social postings, the less time they will dedicate to posting. With a posting schedule, producers can:

🔘Publish one social post daily and then shift their plan based on their experience. If expanded posting aligns with increasing engagement, it is best to begin posting twice daily.

🔘When there is no content to share, repost valuable existing content that will be relevant to their target audience.

🔘Post regularly since overposting or failing to post on a regular schedule will be detrimental to the company's social page. The former will cause individuals to unfollow, which will result in a decline in reach.

4. Connect with Influencers

There are experts and thought leaders who have mastered social media strategy for manufacturing firms. There are many advantages and disadvantages of social media; however, despite all of that, manufacturing companies can leverage it to:

🔘Interact with their social media updates to take advantage of their huge following and gain visibility. Like their page, tweet congratulations, comment, and share their updates, if appropriate.

🔘Some influencers who specialize in conducting social media marketing for manufacturing companies include Vicki Bell and Don. Associating a face to a company can make the company stand out as unique compared to others.

5. Harness the Power of Video

With the assistance of YouTube, producers can make the manufacturing process available and easy. To reach out to would-be partners, they need to:

🔘Aesthetically portray every aspect of the manufacturing process on YouTube.

🔘Provide training videos showcasing how to assemble or utilize a product to gain views.

🔘Employ brief videos showcasing the answers to manufacturing problems small and medium enterprises encounter.

🔘Be concise, but be informative. The top-performing videos on YouTube are less than two minutes in length.

🔘Repurpose YouTube videos for Instagram in order to be consistent across platforms.

6. Leverage Analytics and Insights

For the social media use of manufacturing companies, comparing analytics and knowing what works and what doesn't is key to the growth of the digital footprint:

🔘All social media sites come equipped with built-in insights and analytics that give manufacturers an idea of how their posts perform on manufacturing social media pages. It's a wonderful way to determine which type of content (videos, podcasts, or infographics) their target audience responds to.

🔘Besides that, another piece of advice for manufacturing businesses is to conduct A/B Testing to determine what type of content to release more frequently. Grab the content type that has the highest impressions and gets engagement.

7. Have an Advertising Budget

There is no single formula for how much marketing budget a manufacturing business should have. This is because manufacturing businesses employing social media follow varying budgetary needs.

While some advertising budgets cover running and sales expenses, others make budgets for marketing services and products on social media apps. While there's no magic figure, remember that for manufacturing businesses employing social media:

🔘Reach is restricted without cashing on advertising the posts.

🔘Paid ads assist in targeting prospective customers based on email, location, interest, skill set, and gender.

🔘Placing paid ads on a single platform will not yield the desired outcome. An omnichannel strategy, i.e., using paid Google Ads, Facebook Ads, and Instagram Ads, is the most effective method for social media marketing for manufacturing businesses.

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How Manufacturing Companies Can Use Social Media to Generate Leads and Sales?

Social media marketing has now become a lead-generation platform for manufacturers and a tool for building brand awareness.

With increasingly more consumers (particularly Gen Z) getting on social media platforms such as TikTok to search rather than Google, the potential for ROI of social media marketing has increased exponentially.

The manufacturing sector is not crowded on social media yet, so there's plenty of space for high ROI and brand loyalty building.

There are numerous other advantages that can be gained by building manufacturers when they have a strong presence on social media.

Here’s how manufacturing companies can use social media to generate leads and sales:

1. Optimize Social Media Profiles for Conversions

A robust social media presence begins with an optimized profile.

For businesses to manufacture, a social media presence serves as an online storefront, sometimes being a first impression for potential customers.

A poorly presented or incomplete profile can result in missed opportunities, but a properly organized one can generate inquiries and establish credibility.

2. Leverage LinkedIn for B2B Lead Generation

While other social sites are geared for casual interaction, LinkedIn is designed for professional interaction, making it the ideal platform to assert authority and create substantial business relationships.

Posting industry insights, case studies, and behind-the-scenes content on a regular basis attracts the intended audience. Hire a capable lead generation company to take on your project perfectly.

3. Use Video Content to Showcase Expertise and Build Trust

Video marketing is perhaps one of the strongest marketing tools for manufacturing businesses.

A professionally made product demonstration video can convey the value of a solution better than a lengthy sales pitch.

Customer testimonial videos are also strong social proof, allowing buyers to have greater faith in a company's abilities.

4. Run Targeted Social Media Ads to Reach Decision-Makers

Organic reach is valuable, but paid ads can take lead generation to the next level.

Facebook, Instagram, and LinkedIn all have sophisticated targeting capabilities that enable manufacturers to target specific job titles, industries, and geographies.

Retargeting ads work especially well, keeping prospects who have visited a site or interacted with content in front of further messaging. You can check out our blog on retargeting and remarketing to establish the difference between the two better.

5. Nurture Leads with Educational and Engaging Content

Not all prospects are ready to purchase immediately, so guiding leads with helpful content is necessary.

B2B buyers typically spend weeks or months researching before they make a purchase.

Manufacturing businesses that offer insightful blog articles, whitepapers, and industry reports can keep prospects interested until they are about to convert.

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Which Social Media Platforms Can be Leveraged by Manufacturing Companies to Generate Revenue?

For production companies, social media is not only a platform for branding—it's an active platform for generating leads, influencing an industry, and creating actual revenue growth.

Whether it's demonstrating equipment in use, establishing credibility with behind-the-scenes material, or reaching B2B purchasers with precision, every platform has something different to offer.

Here's how you can leverage each major social media platform for B2B marketing to convert followers into paying customers:

1. TikTok

🔘Behind-the-Scenes Videos: Take fans on a tour of how your products are made to showcase innovation and create transparency—ideal for engaging prospective clients who want quality and craftsmanship.

🔘Quick Tips & Mini Tutorials: Share brief, actionable manufacturing tips to show your expertise and teach your fans.

🔘Employee Features: Make your brand personal by featuring employees, allowing prospects to connect with the people making the products.

🔘Product Showcases & Time-lapses: Showcase how raw materials turn into final products to share engaging visual stories that stop people in their tracks.

🔘Trending Hashtags & Sounds: Utilize hashtags such as #Manufacturing or #MadeInUSA to increase discoverability and keep up with current trends in the industry.

2. Facebook

🔘Team Culture & Daily Operations: Share team-building photos and "day in the life" material to give prospects insight into the values behind your business.

🔘Engagement Posts: Leverage polls, branded images, and customer testimonials to encourage likes, comments, and shares that grow your reach organically.

🔘Lead Generation Ads: Utilize Facebook's native lead form ads to collect contact information directly from interested companies without requiring a website click.

🔘Facebook Live Demos: Broadcast product launches, Q&A sessions, or plant tours live to engage directly with your audience in real-time.

🔘Video Cover Banner: Add a looping video of your equipment or product in use to create a powerful first impression and immediately highlight your value.

3. Instagram

🔘Visual Product Highlights: Share high-resolution photos or reels that depict your equipment or final products in use—perfect for brand awareness.

🔘Link in Bio Strategy: Utilize apps such as Linktree or straight blog posts to drive Instagram traffic to quote forms, landing pages, or product catalogs.

🔘Hashtag Targeting: Employ niche-focused hashtags such as #IndustrialDesign or #SmartManufacturing to reach industry followers and decision-makers.

🔘Client Features & Case Studies: Post images or carousel posts of client success stories to establish trust and drive inquiries.

4. LinkedIn

🔘Thought Leadership: Share short, value-added posts on manufacturing, automation, or process innovation trends to establish your business as an authority.

🔘B2B Targeting: Utilize LinkedIn's audience targeting capabilities to expose services to purchasing managers, engineers, and decision-makers in target industries.

🔘Industry Groups & Networking: Participate and interact with groups related to manufacturing to network with potential partners and create leads.

🔘Company Page Growth: Once your page has 300+ followers, activate the "targeted posts" feature to publish posts to segmented audiences for better engagement and conversions.

5. YouTube

🔘Product Demonstrations: Produce videos that guide viewers through your products' functionality, the most important benefits, and how they address real-world issues.

🔘Customer Testimonials: Leverage video to shoot real customer reviews and case studies, establishing credibility and generating interest.

🔘SEO-Friendly Descriptions: Right-size your video titles and descriptions to appear in search results and drive organic views.

🔘Convertible Thumbnails: Create clickable, descriptive thumbnails that make your videos pop in feeds and search.

6. X (formerly Twitter)

🔘Live Industry Chats: Join manufacturing chats such as #mfgchat to connect with industry leaders and develop brand awareness.

🔘Client Engagement: Retweet, like, and respond to your partners', clients', and prospects' posts to remain top-of-mind.

🔘Real-Time Updates: Tweet announcements of trade shows, production achievements, or new product launches as they occur. Keep your followers posted.

🔘Blog Sharing: Create compelling headlines and social proof (e.g., "1.2k shares") to prompt content sharing and increase organic traffic to your website.

7. Pinterest

🔘Visual Product Boards: Build boards for various product lines or manufacturing solutions with call-to-action links to ask for quotes or schedule calls.

🔘Instructional Pins: Pin infographics and guides pertinent to your services (e.g., "How to Select the Proper CNC Machine") to provide value and establish authority.

🔘Expose Innovation: Pin innovative applications of your products or peek into your trade show displays to generate interest from both customers and partners.

🔘Purchase-Ready Pins: Add prices and links to the appropriate product landing pages so potential customers can convert directly from Pinterest.

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What are Some Common Social Media Pitfalls to Avoid?

Avoiding inappropriate and novice social media tactics is equally important as using appropriate tactics.

The following are some common social media pitfalls to avoid while strategizing social media marketing for manufacturing companies:

🔘Failure to respond to followers' comments, tags, mentions, and direct messages.

🔘Posting predominantly promotional and sales messages.

🔘Discussing controversial subjects like politics or religion.

🔘Posting infrequently and without brand consistency.

🔘Failing to utilize video content and merely posting static posts and text-based posts.

🔘Not following current algorithmic trends such as audio, hashtags, and video length.

🔘Bouncing from trend to trend without ascertaining whether it will be beneficial to your social media marketing or brand objectives.

🔘Avoiding these most frequent social media blunders will insulate your manufacturer's brand against futile measures and possible PR gaffes.

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Social Media Ads for Manufacturing Companies

Below is a well-organized table recap of social media Ads for manufacturing businesses:

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