How To Increase Organic Traffic To The Website: Tips and Tricks

Whether you work on the marketing team for a large corporation, are a single blogger managing your own site, or something in between, learning how to grow organic traffic to your site should be something that you learn.

Why is organic traffic so critical?

Well, you don't have to pay Google to receive it; it directs people to your website who want to hear what you have to say, and it's just a great way to expand your audience, your sales, and your business as a whole.

It does cost an investment of your time and effort (and sometimes a very helpful tool), but ultimately, getting more organic traffic can pay huge dividends.

In this article, we will learn how to increase website traffic organically by leveraging various strategies. So, without any further ado, let’s keep reading the tips and tricks on how to increase website traffic.

What Is Organic Traffic?

Organic traffic is the term used for website visitors who come in via free search engine results. Such visitors usually find a site by entering search terms into search engines such as Google.

In contrast to paid traffic, organic traffic is created via SEO (Search Engine Optimization) practices and content relevance.

Overall, you receive more organic traffic by developing website posts and pages with relevant, well-written, SEO-optimized content. All these statements hint at how SEO is immensely important for your business.

Latest Read: Top 50 Small Business Ideas in the UK

How to Increase Website Traffic Organically: Best 15 Tips and Tricks

Learn how to get organic traffic for your website with these top 15 ways we have described below:

1. Conduct Audience Research

One of the initial steps to guarantee you're going to succeed in driving website traffic is knowing your audience. No matter how much content you're developing to sell your company, it would be ideal if it's geared towards your audience.

Therefore, you have to conduct audience research and implement the best content marketing trends in 2025 for effective results.

Audience research lets you know what your target market is searching for, its challenges, objectives, and desires. Knowing this will allow you to produce content they can identify with.

It also allows you to produce content that satisfies search intent, a necessary ranking signal with new search algorithms. While you improve your website UX to increase conversion rate, focus on search intent as well.

Writing content for the sake of writing content will not generate traffic to your website. You need to write audience-focused content. That is only possible by understanding your target audience and what they want.

2. Perform Keyword Research

After you have completed your audience research, the next step to achieving targeted and relevant traffic to your site is carrying out the best keyword research for SEO purposes.

This is a basic rule in search engine optimization (SEO), a strategy that will assist you in ranking in organic search results.

Keywords are words or phrases that your target audience uses to search for content. They assist in increasing the likelihood of your content's rank if utilized correctly. These include utilization in your:

🔘Headline and SEO title tag

🔘Header tags

🔘Content marketing for e-commerce and others. 

🔘Metadata

Go for long-tail keywords since there is less competition, and they assist you in satisfying search intent. They might not have massive search volume, such as keywords with a single word, but they are simpler to rank for.

Due to the significance of keywords, you must spend on strong keyword research tools.

Some of them include Semrush, Ahrefs, Serpstat, and others. Additionally, look at the keywords your competitors are using to attract traffic to their websites.

3. Page Optimization Should Be Human-friendly

This error is usually one of the largest ones that businesses make when they attempt to increase organic web traffic to their websites, and you will want to keep an eye on this for 2025.

As search engines (SERPs) determine your ranking in the search results, most businesses will attempt to optimize their websites to please search engines.

The truth, though, is that search engines look to users to assist in determining the ranking of a page.

Search engines such as Google examine metrics such as dwell time, pages viewed, and others that are all related to how much a user is enjoying your site.

If the user spends lots of time on your site or views dozens of pages, then your site must be useful and relevant.

But unless your site is optimized for your users, they will bounce off your site and result in rankings lower in the search results as well as lower organic traffic.

4. Add Schema and Try For Featured Snippet

Want your site to rank on the tip-top of search engine results?

There are the results you see there, referred to as either AI Overviews or featured snippets, that are pieces of information Google Search (or AI) extracts from your page and shows directly on the results page.

Getting into that number one position can have a huge influx of organic traffic clicking through to your site.

There are a few things that you can do to increase your chances of getting your page up to that top position:

Work on optimizing an article for a featured snippet if your target keyphrase already has another site's featured snippet currently showing.

Use optimized title tags and bullet points or ordered lists in your writing. Maintain your writing updated.

Another way that can assist you in ranking higher on Google and possibly getting ranked in featured snippets is by utilizing one of the most effective advanced SEO tips, schema.

Schema is a special collection of code snippets that you can utilize to inform Google what type of content you've published. You can specify that it's a recipe or other specialized article, who the author is, whether there are FAQs included, and so on.

If you are on WordPress, be sure to check out the 6 Best Schema Plugins for WordPress.

5. Build Internal Links

Internal links can assist you in getting more organic traffic in a couple of different ways.

First, they can assist you in pointing to your most significant pages frequently to inform Google what content is most significant on your site. This assists in creating topical authority. Second, they assist you in dispersing "link juice" throughout your site.

If you've got a highly ranked piece of content in organic search and you link to numerous other pages on that page, Google will be able to transfer some of the authority that is making you rank to those other pages you're linking to.

Here is an example of an internal linking building tool:

Lastly, they can assist your human traffic to easily find related content on your site, leading them to naturally flow from page to page on your site. This keeps them longer and boosts engagement.

Also Read: Add Me to Search 2025: How to Add Yourself on Google

6. Build Relevant Backlinks

Backlinks are links from external sites to your site. Search engines regard them as a vote of confidence in your site and content, so building backlinks should be a top priority in your blog content strategy.

However, many would be confused about what to focus on: Backlink quality or quantity. Well, that’s another topic, but the main thing you can do is balance out both the things.

Below are the ways you can build backlinks, include:

🔘Guest posting

🔘Listing on business directories

🔘Running outreach campaigns

🔘Getting listed on partner pages

One of the simplest methods to accomplish this is by utilizing a link-building tool such as Respona.

The backlinking tools do the link building automatically by identifying appropriate publications and approaching the appropriate people to obtain backlinks.

The major characteristics of the tools are that they come with templates and other resources to assist you in making the outreach your own.

7. Create High-quality Content

Content is why people come to the websites. To get the right kind of traffic to your website, you need to produce high-quality content.

Content marketing is not merely about search rankings. It's also about producing content that converts.

What does high-quality content look like?

Fortunately, Google provides a sense of what it resembles in its Search Quality Evaluator Guidelines.

Especially noteworthy are the Google E-A-T standards. Space does not allow us to cover everything involved in producing quality content. Here are a couple of tips, though:

🔘Easy to read

🔘Well formatted

🔘Very informational

🔘Actionable

🔘Expertly written

🔘Authoritative and trustworthy

You can also enhance your content's user experience (UX) by creating strategic internal links. We make it easy to do so with our Link Assistant feature.

There are more than 6 million blog posts created each day, so you need to create something unique. If you manage to do this, you'll be successful at bringing tons of traffic to your website.

8. Conduct a Technical SEO Audit

Technical SEO facilitates your website to be more easily comprehensible by search engine crawlers and makes it easier for them to index your site. For faster indexing, Indexceptional is the best instant Google indexing service.

Technical SEO is also a vital component of drawing organic traffic to your site since it involves making your site more user-friendly and fixing any technical problems that could inconvenience users.

Begin your technical SEO journey by performing a site audit. A site audit will enable you to review significant backend aspects of your website and determine any technical problems that should be addressed, including:

🔘Page speed

🔘Index Status

🔘Link statuses

🔘Sitemap errors

🔘Structured data

🔘HTTPS status

9. Use Technical SEO Best Practices

As much as Local SEO is important for your business, technical SEO holds as much importance.

Once you've performed your technical SEO audit, you can continue to enhance your site's technical SEO health by following some best practices in order to keep your site in top condition.

Here are some technical SEO best practices you can utilize to enhance your site for users and search engines:

🔘Use HTTPS instead of HTTP

🔘Ensure your website is mobile-friendly

🔘Optimize for Google’s Core Web Vitals

🔘Improve page speeds

🔘Identify and fix any duplicate content

🔘Identify and fix any broken links

🔘Conduct regular technical SEO audits to stay on top of any issues

10. Bring Old Posts Back to Life

Do you have blog posts on your site that have not been touched in more than a year? If they do, then they could drive organic traffic if you refurbish them.

First, do some keyword research to see which of your older posts have the potential to rank.

Keyword volumes fluctuate over time as the nature of how people search changes, so check to see if the keywords you were using then are still the appropriate ones to target. Learn from 6 fundamental for keyword research to find out your best options.

Next, examine the posts that are currently ranking high in search results. What are they lacking that you can provide?

Lastly, recreate your previous post and re-publish it with the new date.

Read: What Are The Most Effective Types of Digital Marketing?

11. Accelerate Website Speed

If your site is too slow, Google can penalize you in search results. Google wants its searchers to have the best possible experience when they click on your site.

If it's too slow, Google may decide not to rank you as high as they could otherwise.

Google reports on your website's speed using a series of metrics referred to as Core Web Vitals.

If your website is really slow, you'll have low scores in the Core Web Vitals report.

12. Mobile-friendly Website

When Google's bot crawlers visit your website, they employ the mobile version. That implies that your mobile website must be quick, crawlable, comprehensive, and easy to use.

Therefore, ensure that your website development is as responsive on mobile as it is on desktop!

One of the best methods to observe how your mobile website is performing is by checking your mobile traffic in Google Analytics.

13. Share Your Web Pages on Social Media

If you're only counting on SEO strategies to assist you in growing organic traffic, you're overlooking other useful approaches that will ensure you generate more traffic.

Social media marketing is another good chance to bring users to your website by connecting to pages of articles or blog posts. Share your pages on your social media profile to bring organic traffic to your page.

Not only does it bring your followers back to your website, but if they share your post, it brings new traffic to your page.

14. Target FAQ Sections With “ People Also Ask”

The next tip on how to grow organic traffic on your site is going after "People Also Ask" and FAQ sections to explicitly tackle related user questions.

Having FAQ sections on your pages can raise your ranking strength because it presents you with one more chance to go after applicable keywords and tackle user questions that might not yet have been taken care of by your page's prior content.

These sections add value to your page and can attract more organic traffic to your site by promptly answering user queries.

15. Create an enticing Title Tag and Meta Description

When a user searches and lands on your listing in the search results, the first thing they notice is the title tag and meta description.

If you're not engaging them with those two elements, you're leaving an important chance to drive organic traffic to your site.

For your Title Tag

Focus on keeping it within 60 characters. You’ll also want to integrate your core keyword at the front so search engines and searchers know your listing is relevant. Make your title tag fun and enticing to encourage clicks!

For your Meta Description

Stay under 160 characters. Use your core keyword in the meta description, and would like it to give your readers an idea of what to expect on your page.

Also Read: How to Leverage Digital Marketing for Personal Branding?

The Two Ways to Measure Organic Traffic

How much organic traffic are you currently getting?

As you begin experimenting with the latest marketing trends, how much is your organic traffic growing?

You need to quantify your success. Below are two ways to do that.

1. Track Organic Traffic Using Google Analytics

Google Analytics is the greatest free web traffic monitor on the planet. It'll provide you with a report of every channel your traffic is coming in from, including organic:

Organic Search covers Google and other search engines, such as Bing and Duck Duck Go.

2. Track Organic Traffic Using Google Search Console

Google Search Console, another free tool from Google, will report on your site’s performance in Google search results.

Use Google Search Console for data on:

🔘Clicks (around how many times your results are clicked)

🔘Impressions (how frequently your site is showing up in search results)

🔘Average Click-Through Rate (Clicks / Impressions)

🔘Average Position (where your result shows up on the results page)

Combining Search Console and Google Analytics will provide you with the most comprehensive overview of your organic traffic performance.

Your Turn to Increase Organic Traffic and Take Your Business to New Heights!

No matter if you're a large brand or a blogger, driving organic traffic to your site is imperative to your success.

The greatest benefit of organic traffic is that it's free. Also, if done well, your plan will lead to a consistent flow of traffic for decades.

These two are enough reasons to spend money on SEO tools or a quality digital marketing agency since most ways of getting organic traffic rely on a quality SEO plan.

We, Arramton Infotech, are among the top SEO service providers in Delhi, India. We have assisted numerous businesses in driving more organic website traffic using the most up-to-date marketing tips and tricks. Do feel free to contact us if you want us to take care of your project.

Frequently Asked Questions

Q. How long does it take to see results from organic traffic strategies?

Ans: The timeline will depend on your site's authority, the competitiveness of your niche, and the frequency of your SEO efforts. Most companies notice significant improvements within 3–6 months.

Q. How to increase organic traffic using the best tools?

Ans: Some of the most popular tools for measuring performance and optimizing SEO efforts include Google Analytics, MonsterInsights, Semrush, Ahrefs, and other keyword research tools.

Q. How often should I update my content to boost organic traffic?

Ans: Every 6-12 months, review and update content so that it remains relevant, up-to-date, and on top of ongoing trends and terms. More substantial pieces of work ranking on page one of listings should be upgraded more frequently.

Q. What are some quick ways on how to get organic traffic?

Ans: Emphasis on metadata improvement, long-tail keyword targeting, internal linking, and mobile and page speed optimization.