How to Rank Higher on Google: Advanced SEO Tips

Every business aims to reach the top spot on Google searches with its website, which is the face of its brand, isn’t it? However, it’s not an easy task to get the highest position on SERPs.

The best way to get more traffic and a higher ranking for your website is to adopt SEO tactics.

Ranking higher on Google will not only lead to more website traffic but also increase your brand’s online presence and build your business’s credibility.

However, it is all relative when it comes to ranking higher. So, here, we will share more than 15 advanced SEO tips to help you rank higher on Google. Keep reading the blog to read more.

What Is an SEO Ranking?

An SEO ranking is an organic (free) webpage position for a search engine query.

In the following example, Semrush’s page has the #1 SEO ranking for the query "seo KPIs":

Google applies sophisticated algorithms to rank results automatically. And rankings change because Google continually tries to show the best results.

Why Do SEO Rankings Matter?

SEO rankings are important in search engine optimization (SEO) since the more highly you rank for a specific keyword, the better your chance of users noticing and clicking on your result.

On average, the #1 organic result receives a 10x greater click-through rate than the #10 organic results.

That implies that high search engine ranking positions are used to drive organic website traffic, brand awareness, and other business outcomes.

Of course, your ranking positions aren't everything. You also have to rank for the correct queries (also called SEO keywords) because some will provide more value for your business than others.

For example, some keywords are more pertinent to your business or more in demand by searchers.

Latest Read: How to Leverage Digital Marketing for Personal Branding?

How Do Google Search Rankings Work?

When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.

However, keeping your website ranking on Google isn’t just about making the most out of competitive keywords. It’s also about the quality of information.

Based on Google's own search quality ratings, when it crawls the main content of every page, it verifies factors, such as:

🔘Purpose of the page

🔘Quality and quantity of content

🔘Site information and information regarding the content creator

🔘Site reputation and content creator reputation

🔘User behaviour with the page (time on page, bounce rates, etc.)

🔘Expertise, authority, and trustworthiness (E-A-T)

Google presents searchers with the most pertinent, high-quality content corresponding to what they are searching for. The most pertinent come first, with the remaining on subsequent pages.

Part of what's aimed at working out SEO ranking factors is informing Google when your pages on your website relate to specific search queries so users will click the links and land on your website.

Top 4 Benefits of Ranking High On Google

Before exploring the advanced SEO tips, let’s get to know why it is important to rank on Google.

First and foremost, ranking high on Google and other search engines is achievable and highly beneficial.

There is no doubt about how SEO is important for your business, so, let’s explore some of the highlighted benefits of ranking higher on Google:

1. Get More Organic Clicks

Statistically speaking, top search results receive an average CTR of 27.6%. The first-page result of a search query is 10 times more likely to receive a click than the page at position #10.

2. Reduced Marketing Costs

Inbound marketing is time-consuming as it involves establishing long-lasting customer relationships through customizing content and prospect information.

Better Google rankings have the potential to significantly lower the amount of time and resources necessary to reach a larger number of leads.

3. A Positive Business Reputation and Image

High organic traffic supports a brand name by conveying the trust and quality of a product/content to more existing or potential customers. The top ranking shows trustworthiness, relevance, utility, and credibility.

4. Competitive Edge in the Market

Larger traffic volumes can generate increased sales, improved conversions, and overall brand exposure compared to competitors.

Also Read: Best Digital Marketing Apps in 2025 to Take Your Brand To New Heights!

Advanced SEO Tips To Rank Higher On Google

Here are some of the best advanced SEO tips to drive traffic and increase your brand’s authority on SERPs:

1. Target Reasonable Keywords

First and foremost, you need to know what you want to rank for. And, of course, you want to rank for terms that your ideal customers are plugging into the search box.

These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.

Here are the factors involved in identifying the best keywords to target for ranking on Google:

🔘Volume: How often is the keyword searched a month?

🔘Competition: How hard is it to rank for that keyword?

🔘Your domain authority: Domain authority has an effect on how easy it will be for you to rank for keywords. It will be easier if your website has been established for a long time and you've been posting quality content for that period.

🔘Relevance: No use ranking for a keyword that will not generate qualified traffic to your website.

2. Check the Keyword Intent

Overall, there are four kinds of keyword intent: informational, commercial, transactional, and navigational.

Now, when it comes to SEO, you're basically focusing on keywords with informational intent.

But even among your informational intent keywords, you want to drill down to specifically what type of information the person is looking for when they type in that keyword.

Refer to the picture below to know the major 4 types of keywords search intent:

3. Write Long-form Content

The secret to Google ranking high? Long, detailed content on the keyword you want to rank for. Now, this is most visible with blog posts, but you can apply it to landing pages, too.

4. On-page SEO

This is how you can optimize your site:

🔘Keyword placement: Ensure your keyword appears in your meta title, meta description, a minimum of two H2s, image file names, image alt text, the URL, and organically in the body of your page.

🔘Internal linking: Link the page from at least three other pages on your site.

🔘External linking: Put 1-3 links to relevant, authoritative pages on your page.

🔘Optimize meta description: Make it 155-165 characters and inform the reader what value they will receive from clicking on your page.

5. Target Long-tail Keywords

Mostly, keywords that strike the sweet spot in volume and competition will be long-tail keywords.

Still, long-tail question keywords are a bonus because they create opportunities to appear higher than the number one results for more general, super-high-volume keywords—via the People Also Ask feature.

You simply don't know what long-tail keywords Google will bring up in PAA, allowing your article a chance to outrank the #2 spot for a high-volume keyword.

6. Make Explicit Statements

No, not the swear words kind. What I'm saying is, when you're going after question keywords specifically, even if it's a multi-part answer, ensure you have an explicit statement somewhere within the post that gives a clear answer and rephrases the question.

And for "how-to" phrases, you can wrap up the post with a conclusion that reads, "So to recap, here's how to..:" and then give a list of the strategies or tips in the post.

Alternatively, you could put an overview section at the top of the post that provides a bird's eye view before drilling down on each item.

7. Create a Table of Contents

This is an easy element to add to your blog posts that Google seems to really like. You’ll often see Google add those links to a post’s meta description.

8. Basic Meta Titles

Your SEO or meta title is the title you see on the actual SERP. And just like headings, Google isn't leaving you with much creativity. More frequently than not, a title roughly like what already ranks on page one is best.

So, while you may use something more visually appealing in your H1 title (the title on the page itself), keep it to 60 characters or less for your SEO title, front-load the keyword, and watch out for modifiers that appear trendy, like with the year in the title.

9. Create Backlinks

A backlink is a link to your site from another site, and this is a highly weighted ranking factor.

There is always a question about whether backlink quality or quantity, which one is better. However, there is no specific answer to that, as they are both essential.

Here are some of the most efficient link building techniques for your better understanding:

10. Target Currently Ranking Pages

It may be easier sometimes to get a post to travel from position nine to position four than from, for example, page nine to page four.

Not only that, but the former will generate an exponentially greater increase in traffic than the latter.

If you have a big site, use an SEO tool such as Ahrefs or Semrush to sort out your organic keywords by position. Check if any pages qualify for this, and then look to reoptimize it.

Recommendation: Top Digital Marketing Tools and Their Role in Expanding Your Business

11. Conduct SERP Analysis

Another tactic where you'll need to use an SEO tool is if you absolutely positively want to rank number one on a specific keyword, you'll want to do a SERP analysis to figure out exactly what it will take—and whether or not it's possible.

12. Add Schema Markup

Schema.org markup isn't a ranking signal, but it can enhance your search result visibility and make your results more clickable.

Schema markup is a method of even more precisely indicating to Google the kinds of content on your page, which can assist it to show up in rich results.

There are a variety of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more.

You can check which content on your page qualifies for Schema markup using Google's Rich Result tester tool.

13. Check Technical SEO

Most technical SEO is conducted at the site level, but you can perform a lot of page-level optimizations to get your ranking up, such as compressing and sizing your images, fixing 404 errors, and ensuring you have no indexation problems.

You can look into a page's Core Web Vitals, mobile usability, and a whole lot more directly in the Search Console.

Also, be sure to perform a manual mobile usability test—i.e., don't simply use Google's mobile-friendliness test but actually go to the page on a mobile browser to ensure the elements are displaying correctly. There are certain things that a code-crawler simply won't catch.

14. Repurpose New and Old Content

Similar to reoptimizing content, you can also repurpose content into new formats to generate improved results.

Although there is nothing inherently wrong with a simple blog post, article, or guide, those types of content cannot compete.

That's because companies are quickly publishing content. In fact, of the 53% of businesses that employ content marketing, half of them publish content daily.

Repurposing your content into new forms, such as the following, can make you stand out:

🔘Videos

🔘Infographics

🔘Social posts and more

It can also assist you in bringing new traffic and interaction to existing site content. Rather than letting your previous content dry up in traffic, shares, and conversions, you can continue to bring users in with a new format.

This new spin brings new value to your page and can assist you in reaching not only users but also the top of search rankings.

15. Reoptimize Old Content

Over 50% of companies employ content marketing, and many have content that's a year or two old.

Old performing content is like a flat tyre on a bike. You own it, but you can't ride it. If you do a Google position check and see that a page has dropped in the rankings, it may need reoptimizing.

Optimizing content that receives low traffic, conversions, or another metric that matters to you helps your business make the most of that content.

You can build on the initial time spent writing and publishing it and get it back at the top of the search engine results pages (SERPs).

16. Develop a Mobile-friendly Website

For many businesses, mobile-friendly or responsive website development isn’t a technique. It’s a requirement.

A responsive, mobile-friendly website is essential for several reasons, including:

🔘Over 50% of the Internet traffic derives from mobile phones

🔘Over 40% of transactions that take place on the Internet occur on mobile phones

Google also uses a mobile-first strategy to crawl and index websites.

That is, spiders or crawlers see your website as if they were viewing it from a mobile device, not a computer. You require a responsive website for Google as well as for users.

17. Develop an Internal Linking Process

Regardless of the size of your website, you require a clever internal linking procedure for SEO.

In a sense, a crawler is similar to a robot vacuum. As a crawler wanders around your site, indexing your pages, a robot vacuum wanders around your house, sucking up your floors.

A closed door, such as a page with no internal links, can halt your robot vacuum (and a Google crawler).

If you don't give your smart vacuum or crawlers the right channels, they won't work.

In SEO, your company is dependent on robots to crawl and index your website.

If that doesn't occur, your site isn't listed in search results, so it doesn't receive clicks, organic traffic, or the sales, leads, or revenue you want from SEO.

18. Improve the Page Loading Speed

Similar to all SEO, page speed is a ranking signal for Google and its users.

Users desire quick online experiences, and Google is going to deliver. That's why Google employs page speed as a ranking signal, as users will not tolerate slow load times. Users expect websites to load within two seconds or less.

If your business doesn't pass that threshold, you won't be able to compete in competitive search results.

This is the newest SEO Method that you cannot overlook. Even when your business generates traffic via alternative sources, such as social media or pay-per-click (PPC), you still have to deliver a quick experience.

Unless that is, you're completely satisfied with where you are today. If not, visitors will abandon your site. Worse still, many will visit a competitor's website. It's typical for businesses to ignore the effects of page speed.

A single-second gain, though, can make a huge difference. Actually, speeding up your site by one second will increase conversions by 7%.

19. Conduct A/B testing

Since SEO is a continuous process, you never want to feel, "I'm done with it."

Rather, you need to perfect your methods and message regularly to ensure it's hitting the right people and bringing in the traffic you want.

A/B testing is the perfect method to change your SEO marketing because you can determine which version of it gets the most hits and climbs the quickest on SERPs.

Once you have the data to back it up, you can remove the second version and focus your attention on the efforts that will yield the highest return.

Also Read: What Are the Different Types of Social Media Marketing?

How can Arramton Infotech Help You Rank Higher on Google?

Arramton Infotech realizes that SEO is an ever-changing and multi-layered process that demands expertise, strategy, and persistence.

Our SEO experts utilize the latest advanced SEO tips to ensure that not only do your rankings improve, but you also stay there in an ever-changing online environment.

We begin by performing thorough keyword research to identify high-value keywords for your business. We optimize your on-page factors, such as meta titles, descriptions, and headers, for improved search engine indexing.

In addition, our strategy involves creating high-quality, search-engine-optimized content that will engage your audience and increase your site's authority.

Technical SEO enhancements are our priority, emphasizing fast website loading, mobile responsiveness, and compliance with Google's guidelines.

Strategically building links and maintaining ongoing monitoring through advanced analytics like Google Analytics 4, we make data-driven changes that put you ahead of the competition.

Collaborating with Arramton Infotech is acquiring a trusted partner committed to assisting you in reaching and maintaining the top positions on Google.

Conclusion

So, now you know how to improve your ranking on Google using the aforementioned advanced SEO tips.

Ranking higher on Google needs a well-planned and scalable SEO strategy.

Various activities, from thorough keyword research and quality content creation to technical optimization and backlink building, add to the significant steps in improving search engine rankings.

With Arramton Infotech, India’s best SEO service company, you get access to strategies drafted by industry experts that will maximize your online visibility, drive more organic traffic, and, ultimately, boost your business growth.

If you are ready to dominate the Google rankings, then contact us today!

Frequently Asked Questions

Q. What is advanced SEO?

Ans: Advanced SEO is all about taking things beyond the fundamentals. Think about being an expert at technical things like website speed and schema, delving into tools like GA4 or SEMrush to make data-driven decisions, and acing search intent to develop content that succeeds. The aforementioned tasks are all included in the advanced SEO tips.

Q. What are the 4 types of SEO?

Ans: The primary four types of SEO to optimize your site:

🔘On-page SEO

🔘Off-page SEO

🔘Local SEO

🔘Technical SEO

Q. Who needs SEO most?

Ans: Competitive B2B and B2C businesses require SEO the most for two main reasons. These businesses must rank higher than their competitors on the search engine results pages (SERPs). Second, with SEO, customers searching for their products or services can find their business when they search online.

Q. How does SEO rank?

Ans: Many factors, such as keyword relevance, website content, and backlinks, establish SEO ranking. Your aim is to optimize these factors to enhance your site's ranking and increase organic traffic. Search engines rank results into results pages.