How to build a pregnancy tracking app like Ovia?

In today’s digital age, there are apps for everything, including tracking your pregnancy journey with the help of a pregnancy tracking app from conception to postpartum recovery. Well, pregnancy is one of the best yet anxious times in women’s lives.

Here, enters the “Ovia app,” a beacon of calm and information in the early parenthood storm. With the help of baby tracking apps, all mothers-to-be can effortlessly keep track of their pregnancy. This includes their prenatal appointments, due dates, weight gain, and several other essential information.

It’s time to understand how you can develop a pregnancy app in India just like Ovia. Along with the development process, app cost and simple programming languages to develop mobile apps like Ovia. Let’s begin, intrepid innovators!

What is a Baby and Pregnancy Tracking App Like Ovia?

The purpose of building a baby tracking app just like Ovia is to provide the most essential information about the growth of a baby at the time of pregnancy and after the birth of the baby for new parents as well, With the help of this app, users can track their progress efficiently and keep themselves updated regarding important milestones. Furthermore, when you use such applications, you have access to a network of medical experts and other parents.

Eventually, it will provide new parents with a community that will be supportive. These new parents can ask their queries, share their experiences, and gain insights into the parenting journey, When talking about these applications, we understand that these apps are of utmost importance. They are in high demand in today’s digital landscape. These words can be justified with the below-mentioned points.

» The Ovia app has been a trustworthy companion to roughly 15 million families on their remarkable journeys via fertility, parenting, pregnancy, and menopause in 2023 and beyond.

» The corporation behind the app, i.e., Ovia Health has upgraded a total allocation of $23.5 million over 7 rounds.

» The baby or pregnancy tracker app, i.e., Ovia has a total rating of 4.8 stars on the App Store and 4.7 stars on the Google Play Store.

The Expected Growth of Pregnancy Tracking App Market Till 2030

When projecting the prevailing service marketplace trends, the estimations have revealed that the overall value of the world market for pregnancy tracking and postpartum care apps add up to $217.3 million in 2022 and $257.6 million in 2023.

This graph will reach around $874.8 million in order to make the journey towards healthy and stress-free delivery, This indicates a lucrative opportunity for fresh entrepreneurs to develop a pregnancy tracking app in India just like Ovia. There are some of the key factors of the baby tracking app market growth worldwide. Let’s understand these factors in a bit more detail.

Key Factors of the Baby Tracking App Market Growth

Some of the most important factors of the pregnancy tracking app growth in the market are as follows:

» Technological changes and advancements in customer behaviour are specifically driving market growth in the pregnancy delivery tracking app.

» Demands from urban areas are rising because of lifestyle advancements and more working women are also one of the main reasons for massive market growth.

» Health consciousness and proactive health development for women are powering the development even more.

» Numerous women are increasingly using health applications in order to avert incubations by tracking the time to take contraceptive tablets, expanding adoption and propelling growth in the market.

Features of Pregnancy Tracking App Development

There are several useful and smartly-built features of pregnancy apps in India, demonstrating the success of the efforts put into pregnancy tracking apps and the benefits of mobile app development in this domain, Keeping the Ovia app as the foundation, we can take a look into some of the most essential and must-have features in the pregnancy delivery tracking apps.

1. Sign Up/Login

The foremost crucial element of the development of the pregnancy app is the login and sign up understanding. It doesn’t take much time to develop an app with sign up or login features, Developers normally make use of APIs in order to facilitate social media and email based registration and login, This makes it effortless and seamless for the users to enter the application.

2. Home Screen

In the case of the Ovia pregnancy app development, the home screen of the app comprises multiple components, It is a diminutive synopsis of what the baby looks like and a countdown to the due date, blogs about the mother’s health and baby's developmental phases, and nutrition tips.

3. Calendar

Another essential factor of pregnancy tracker application development just like Ovia is a calendar view, When you build the feature, it is indispensable to add a structure for adding notes, entering day-wise data around the mood, fixing reminders, medication intake, and several other things.

4. Community

Pregnancy is a sceptical and uneasy span for every woman out there. In this condition, it is important when they get support from additional communities of expectant women who were a part of this expedition, A pregnancy tracking app works through an in-app forum for users in order to interconnect with each other.

5. Kick Counter and Contraction Timer

If you build an app just like Ovia, then it will make it seamless for the users to track the baby’s kicks in real-time and in a day-by-day mode, The app also comes up with a contraction timer and record feature where the users are able to press the play button when the contraction starts and stop when it ends in accordance with the intensity of the contraction.

6. Goals

When developing a pregnancy tracking app just like Ovia, it can help you generate a system with the help of which mothers-to-be are able to set their goals around sleep, workouts, ideal weight, daily steps, etc, With this, these women can see their progress when it comes to meeting those goals which are typically attached to reminders that help users monitor their progress on a daily basis.

7. Insights

Next comes, insights. Under the pregnancy tracker app, extensive blogs and other resources play a dominant role, Hence make sure to add a feature of extensive blogs and resources around multiple phases and topics around pregnancy and what parents-to-be can expect after the birth of their child.

8. My Profile

Under this feature, the app will consist of all the details of the mothers-to-be, This information and details will be editable and will focus on the height, weight, partner’s details, and their due date as predicted by the doctor, There should be an option to sync these details from FitBit devices.

9. Customer Support

Last but not least, the pregnancy tracker app should have a feature of 24*7 customer support architecture, Furthermore, you are able to have an in-app chat system in accordance with the simplicity of getting in touch with email or call.

How to Develop a Pregnancy Tracking App Like Ovia?

Starting from tailoring the nutrition plans and physical activities to facilitating consultations with a doctor, an appealing and interactive pregnancy application can be helpful for every mother-to-be, Well, developing a pregnancy tracking app just like Ovia requires careful planning, execution, and a passion for supporting expecting parents, Here is a step-by-step guide that will help you get started with the development phase of your pregnancy application.

Step 1: Ideation and Planning

Before getting started with the development process for your future business, it is important to plan the project precisely and carefully. This step requires fundamental planning. The overview of this planning process is mentioned below:

» Characterizing the goal of the app.

» Identifying the planned interest group.

» Selecting the highlights and functionalities.

» Understanding the market demand and competition.

» Exploring the anticipations and discretions of the users.

The stage of ideation and planning is essential to lay the foundation of the entire project, guaranteeing that the final product meets the requirements of the user and provides a viable solution for the investment.

Step 2: Define the Purpose of the App

The subsequent phase is to specify the objective of the app you want to develop. Answer your initial question concerning why you want to develop the baby tracking app or what is the intention of developing the pregnancy tracker app.

You must have the knowledge of the answers to the below questions:

» What is the point of developing the pregnancy tracking app?

» What problem does the app strive to unravel?

» What makes the app stand out from the rest of the applications on the Stores?

Before plunging into the ocean of the development stage, it is paramount to comprehend why the app is being developed and what is the purpose of the app you want to create.

Step 3: Identify the Target Audience

After illustrating the intention of the application, the next step is to recognise and apprehend the target audience, No matter if your users are pregnant women, new mothers, or healthcare professionals, you need to make sure that their requirements are met with the proper design of the application.

Step 4: Demonstrate the Features and Functionalities

After you realise the purpose of your application and which type of users are going to use it, the next step is to reveal the features and other functionalities the app will incorporate.

In order to help you out, some of the basics for pregnancy apps incorporate the following:

» Weight trackers

» Due date calculators

» Contraction timers

» Appointment reminders

Step 5: Select the Right Platform

The foremost step in the design and development of the pregnancy app is to settle on the correct platform. It is significant to consider the expected functions and target users before making your choice.

For illustration, if pregnant women are using iPhones, then the app should have to be designed and developed for iOS devices, whereas when the mothers-to-be are using Android phones, the app should be designed and developed for Android devices.

Just like this, when you target an international audience, your app should be available on both iOS and Android devices, Besides, progressive app development through proper programming language is becoming an essential choice for everyone as it amalgamates the benefits of native apps with the accessibility of web apps, With this approach, the app runs in a web browser. This makes it effortless to access the application on multiple devices and platforms.

Step 6: Design the User Interface

It is important to have an efficient user interface, i.e., UI in any mobile app which includes pregnancy trackers, For the most suitable experience, Ovia adopts an intuitive and user-friendly interface with organized navigation and simple features.

The app operates minimalism in design to segment user activities like appointments, fetal movements, and weight monitoring, Additionally, relevant colour schemes and fonts are employed in order to make the interface appealing, attractive and comfortable for the target users.

Step 7: Development of the App’s Architecture

In order to manage extensive user data and activity, the architecture of the app needs to be engineered with cloud-based storage like AWS and Azure, in order to supervise crucial details and information such as appointment dates recording baby kicks, and tracking weight.

Apart from this, the deployment of the application with the correct frameworks and libraries will ensure that the app is expandable and prepared to operate the future developments and extra features.

Step 8: Implement the Features and Functionalities

In order to make sure that your app for pregnancy tracking like Ovia meets the demands of your target audience and the market of India. It is important to be aware of the most cutting-edge trends, Make sure to expand your thinking beyond the general understanding of the new tendency in this industry and the understanding of the mobile app development trends and technologies as well in order to generate a more reasonable product.

Step 9: Testing

Before releasing your pregnancy tracking app into the open world, it is important to commit an adequate part of your time to conduct an extensive quality assurance test.

Your purpose is to operate your application seamlessly and in the most efficient way in order to make sure that the application is the best by operating both automated and manual testing of the application, Determinating and addressing the problem at the time of the testing stage is paramount for assuring a booming launch of the iOS or Android application on the App Store and the Google Play Store.

With the help of tools such as Bugzilla or JIRA, you are able to stay on top of any troubles or bugs. Make sure to keep in mind that you ought to prioritize based on the stringency, This simply means that those small pesky problems need to be paused if there are big issues that hinder the functionality of the application. Never leave anything to circumstance and make sure that the bugs are removed and the app is good to go.

Step 10: Deployment of the App

Your pregnancy tracker application just like Ovia is only about making all the discrepancies for mothers everywhere. Before it is accomplished, you should do some of the following key preparations.

» Once your pregnancy app has had its quality assurance test and any annoying bugs are not occurring, then it is time to put your app on the App Store and the Google Play Store.

» You should fix up a developer account with both the App Store and the Google Play Store in order to confirm that your app advances a big audience.

» Remember, following the policies of the stores is very consequential. Doing this will give your app the best chance for getting success.

» When you diligently test and deploy your application, it will become fully functional and an unconditional vision for all mothers-to-be.

Step 11: Marketing and Maintenance of the App

Now get everything ready and develop a perfect marketing strategy. First of all, you have to identify your target audience who are prospective mothers-to-be that will benefit from your app, Once you get a transparent knowledge of your target audience, you can initiate forming a unique selling pitch that will set your application apart from your competitors.

Never overlook to keep up with the supervision and maintenance of your application once it has been released on the App Store or Google Play Store, This entirely indicates that you need to elevate and enrich the app in order to fix all the bugs and glitches and add new features in order to keep it pertinent, appropriate and competitive in the market.

Cost to Develop a Baby Tracking App

The cost of a pregnancy tracker application like Ovia can be anywhere between USD 25,000 to USD 80,000. This can be ranged depending on the number of factors mentioned below:

» Design of the application.

» Features of the application.

» The number of platforms the app will be embarked on.

» Inclusion of the technology.

» Structure of the development team and geographical location.

It is essential to remember that this range can even go up from USD 150,000 to USD 200,000 which will be entirely based on the intricacy and an upsurge in the above factors.

Additionally, it will differ as per the location of the healthcare app development company. For instance, partnering with an AI app development company from India will have an hourly rate of USD 30 to USD 50, whereas the same in the USA and the UK can be roughly USD 70 to USD 100.

Another aspect of knowing the cost of creating an app just like Ovia is understanding the revenue-earning potential and getting the invested cost back. Generally, you have these alternatives when you focus on monetization.

» Freemium: This is where the pregnancy app is free but has some elements that are offered on payment. This simply means that you are creating the best free pregnancy app.

» Subscription: This is where the app works on a monthly or yearly subscription basis.

» In-app Advertisement: This is where relevant advertisements are displayed and the owners of the application earn money on every ad click.

With almost every crucial prospect of the Ovia-like pregnancy tracking app development we have addressed so far, you would have understood properly what needs to be done and how when developing an app like Ovia.

The Bottom Line

The question of “how to create the best pregnancy tracking app in India” is the major concern of the numerous people living in India. Getting in touch with a big community of pregnant women helps mothers-to-be realize that they are not alone in this phase.

Pregnancy is a fulfilling and anxious phase for every woman out there, hence developing these apps can help them bountifully to walk on an incredible journey, Remember, developing a pregnancy application is more than just lines of code. It’s about creating a safe space and trusted friends of these mothers-to-be. So go forth, coding warriors, and develop the app that makes every pregnancy a tech-powered success. Good Luck!

Frequently Asked Questions

Q1. Does the Ovia fertility app sell data?

Ans. Unless you individually opt-in to share particular data and information as part of a promotion, the Ovia app doesn’t share any health data that you monitor in Ovia applications with sponsors or advertisers.

Q2. How to develop a pregnancy app in India?

Ans. In order to develop a pregnancy tracker app in India, you need to follow the below-mentioned steps carefully.

» Step 1:- Ideation and planning

» Step 2:- Define the purpose of the app

» Step 3:- Identify the target audience

» Step 4:- Demonstrate the features and functionalities of the app

» Step 5:- Select the right platform

» Step 6:- Design the User Interface

» Step 7:- Develop the app’s architecture

» Step 8:- Implement the features and functionalities

» Step 9:- Testing

» Step 10:- Deployment of the app

» Step 11:- Marketing and maintenance of the app

Q3. Which app is best for pregnancy tracking?

Ans. The best apps for tracking the pregnancy are mentioned below:

» Pregnancy and Baby App: The Bump

» Ovia Pregnancy and Baby Tracker

» Glow: Track

» Baby2Body: Pregnancy Wellness

» HiMommy

» WeMoms

Q4. Do fertility tracking apps work?

Ans. Although fertility applications may not be able to predict ovulation accurately, they can assist women in becoming more conscious of their menstrual cycle, significantly if they want to get pregnant.