Top 8 Benefits of Mobile Apps for Business in 2023

Looking for ways to grow your business? A mobile app can benefit your business in more ways than one. In recent years, technology has changed how people operate in their personal as well as professional lives. We use mobile apps for everything from everyday tasks to business operations.

Being familiar with this technology and its uses can make our lives easier and seamless in many ways. In this article, we will cover what a mobile app is, discuss types of mobile apps, look into a few popular examples, mobile apps for business statistics, and lastly the main benefits of mobile apps for your business.

What is a Mobile App?

A mobile app development refers to a kind of application that software developers design to run on mobile devices such as smartphones or tablets.

It provides usually the same services to those accessing on the desktop, however, the mobile apps generally are small, individual software units with limited features.

The mobile app was originally popularized by Apple and its App Store which provides thousands of apps for the iPhone, iPhone, and iPod Touch.

Types of Mobile Apps

These apps are primarily divided into three broad categories:

1. Native Apps

Native apps are developed for specific operating systems on mobile devices, which means the app can not run on more than one operating system. The most common operating systems include Android & iOS.

2. Hybrid Apps

Hybrid apps are technically web pages, however, they behave and function like native apps. The two extremely famous examples of hybrid applications are, Instagram and Gmail.

3. Web Apps

Web apps run in a web browser means they don’t require downloading on the part of the user and can be accessed on a mobile device. Programming languages such as HTML5, JavaScript, and CSS are used by developers to create web apps.

Mobile Apps Examples

Multiple popular mobile apps are being used worldwide. Here are a few of the most common mobile apps:

» Facebook: It is a social media platform and people use this mobile app to create personal and professional pages.

» Spotify: It is a music app where you can listen to music, audiobooks, and podcasts.

» Instagram: Instagram is one of the most popular social media apps, users share photos and videos to build social networking.

» Adobe Photoshop: This mobile app helps users edit, print, and send photos and videos.

» Microsoft Word: This app helps users to edit, print, create, and send any document file from any device.

Mobile Apps Benefits for Business Statistics

According to research, 85% of shoppers use mobile apps over mobile websites for online shopping. These numbers are not small and suggest that the number can go beyond in the future.

It is also obvious that users who prefer mobile apps for shopping would be comfortable using apps for various purposes as well.

Here are a few key benefits of a mobile app statistics, as a business owner you should be aware of:

» The average smartphone user opens 10 apps per day and 30 apps each month.

» In 2023, mobile apps are expected to generate over $935 billion in revenue.

» 1.96 Million mobile apps are available for download in the Apple App Store.

» 2.87 Million mobile apps are available on the Google Play Store.

» More than 50 times, 21% of millennials open an app per day.

» More than 11 times, 49% of the users open an app each day.

» Mobile apps cover 70% of all US digital media time.

Top 8 Benefits of Mobile Apps for Business

The mobile app has exploded in the past decade. In 2020, there were about 3.5 billion smartphone users worldwide, and an estimated 1.4 billion Smartphones were sold in that year.

As a result, the demand for mobile apps has also increased among the majority of big forms and businesses.

There is almost no limit to how much benefit of a mobile apps can give, from brand awareness to learning more about your clientele, A mobile app can help you in everything.

Let’s look at the 8 mobile app benefits for business

1. Build Better Connections with Customers

As we have discussed earlier 85% of shoppers prefer shopping on their phones, especially, smartphone users who use mobile apps over websites.

Also, payment mobile apps are estimated to increase from 41.8% in 2019 to 52%.2 in 2023. These are just an example of how much custom mobile apps are valuable to customers.

A mobile app is an effective way for your customers to know about your products and services. They don’t want to wait for longer for a website to load, they want fast, easy access to your business and a mobile app clearly can do that.

Several companies offer app-only campaigns and deals to attract customers, these programs are a great way to retail customers. So mobile apps are also an engagement tool for a business that builds better relationships with customers. 

2. Provide Value to Customers

Today, getting shopper’s attention has become more difficult than ever. This means as a business you need to provide some kind of value to your customers. With an app, you can deliver value to your target customers in the form of a unique and convenient shopping experience.

By creating a platform to provide more accessibility of your product and services to customers, your audience most likely will support your business.

It is also important to note, that you can not provide value to the customer by simply developing a product and contact page. Your mobile app should provide convenience as well as unique benefits so your customers can not go anywhere else. 

Before you launch your mobile app, you should check how your app will benefit your customers the most, Maybe you can offer app-exclusive discounts to improve the shopper experience.

3. Utilize Social Media platforms

The more user will spend their time engaging your app, the better it will be for your business.

There is hardly a better option than social media when it comes to driving engagement, but to integrate your mobile app effectively with social media platforms, you may need to consider promoting it on these platforms first. 

For this, you can implement a good social media campaigns.

By running social media campaigns on popular platforms such as Facebook and Instagram your app can get all the attention you want immediately after you launch a mobile app.

Once your app gets the much-needed user downloads, you can encourage new users to sign up with their social media accounts.

 

You can also encourage them by adding social media buttons and other shareable CTAs to your mobile app. However, you may need to incentivize your users with specific rewards to use them.

Challenges and other fun programs represent the greatest incentive for certain users to share in-app content

Recommended Read: Programming Languages Used in App Development

4. Higher Customer Engagement

One of the main benefits of mobile apps is to provide a higher engagement level that directly leads to higher brand loyalty and revenue generation.

If you successfully boost the customer engagement level of your app, you will experience an increase in your customer lifetime value as well as Return on Investment (ROI). 

There are multiple features that you can use in your app to increase customer engagement.

However, segmented targeting is the most important of them. It involves developing several user categories and controlling the type of content delivered to each user segment.

With user segmentation, you can send personalized in-app messages, provide the right user suggestions, and understand your average customer’s journey in a better way. 

To achieve higher customer engagement, you can also use other in-app elements such as loyalty programs, discounts, and continuous upgrades of the app’s features. 

Similarly, you can pay close attention to the basic features that shape the overall customer experience.

It’s hard to stand out from the crowd with the poor UI/UX design or limited accessibility of the app, so to differentiate your brand you must add some top-notch mobile app features.

5. Build a Stronger Brand

If you want to build a stronger brand image for customers, you need to understand that the more value you offer to your customers, the more interested they will be in your business.

But, without deliberate branding efforts, it is impossible to achieve a deep brand experience for your customers. 

Branding mobile apps has proven more effective in recent years than old-school marketing options such as TV or outdoor advertising. 

There are multiple marketing agencies as well as big companies that are using mobile apps to boost brand awareness and sustain a flourishing relationship with their clients. 

App owners can leverage this channel, as mobile devices are now a highly integral part of our everyday lives and a high amount of time spent on apps.

You can create a long-term impact on your potential customers by adding more branding elements such as logos, and color combinations within your app.

6. Personalized Marketing

There are many benefits of mobile apps and one of them is providing personalized solutions to your customers.

A custom mobile app can also provide many benefits to your marketing department.

The first advantage that digital marketers can get from an app is the accessibility of user information.

Once your marketers have all the relevant data they need, they can also use the app to deliver content to your users more effectively than other traditional marketing channels.

No matter what marketing strategy you have, a mobile app lets you provide the best offers at the consumer’s fingertips.

Mobile apps help businesses to offer a personalized experience that helps improve loyalty, association, and retention.

According to Statista, more than 30% of the United States and United Kingdom marketers spent more than 50% of their marketing budget on personalization. 

So, how do mobile apps help in personalized marketing?

With interactive features, mobile applications provide users to personalize services and products. Personalized features and engagement activities can allow your business to boost branding awareness.

7. Better Customer Service

Research shows that more than 50% of customers across all age groups typically use their mobile to reach out to a service team, making it the most-used channel for customer service.

Mobile customer service not only benefits the customers but the business as well. 

By this customers get an easy-to-use help center on their mobile which helps them to find answers to their queries instantly and businesses take advantage of building long-term relationships with the customers.

With increasing customer service expectations, a mobile app can significantly overcome the pressure on your team. Additionally, the best way to deliver effective customer service is to ensure that few or no issues arise for customers.

Data available from your app can help you track potential issues or queries before the customer faces them.

So, a well-implemented mobile app is always a good idea for providing effective and efficient customer service.

8. Boost profits

By creating a better experience, mobile apps benefit customers as well as businesses which often leads to higher profits.

As a business owner, you are likely to see your marketing dollars go further, as mobile apps improve the customer experience.

With higher engagement, loyalty programs, and greater perceived value, your business will likely spend less on paid ads to generate more conversions.

As we have earlier mentioned about providing personalized experiences to customers, with the right targeting tools, businesses can use this information to generate more sales for less marketing budget.

Investing in a mobile app can be a wise decision for your business since every $1 company spends on improving the user experience yields as much as 100%

.Conclusion

In short, there are many benefits of mobile apps that you need to succeed in the market from brand awareness to customer retention.

Here at Arramton, we have made it our mission to help businesses and entrepreneurs achieve success. We specialize in mobile app development, so you can rest assured that your app will be customized to fit your business’s unique requirements.

We have a team of experts and years of experience in building both iOS as well as Android mobile apps, so you can count on us to create a high-quality and effective application that will help take your business to the next level.

Ready to get ahead of your competitors? Contact us today to learn more about our mobile app development service. 

Frequently Asked Question

Q. What a Mobile App can do for your business?

Ans. There are many benefits of mobile apps for your business and you will need a mobile application for the following reasons:

» Improve your visibility.

» Generate a direct and customized channel.

» Provide better user experience.

» Increase your customer base and engagement.

» Capture consumer insights.

» Upgrade customer service.

» Stand in front of the queue for the competition.

Q. What are the opportunities of an App?

Ans. The opportunities for an application are mentioned below:

» Communication

» Sales

» Advertising

» Client Loyalty

» Analytics

Q. What is the advantage of having a Mobile App?

Ans. The advantages of mobile apps include the following things:

» Convenience

» Build stronger relations with customers

» Brand awareness

Q. What is the most important thing for a successful Mobile App?

Ans. Audience engagement is one of the most important requirements of mobile applications in the modern business environment. A mobile application provides you with an omnichannel experience, in-app offers, and promotions and associates with your consumers anytime and anywhere, which can drive consumer engagement.