Searchmetrics vs SEMrush: Which One to Choose in 2025

Many of you must perform SEO, so you must be familiar with what SEO is and how it helps businesses improve their traffic and rankings and get noticed online by their target audience.

Then, you must have also probably heard of tools like Searchmetrics and SEMrush. However, which one of them is better, and which one should you choose in 2025? This is what we are going to learn in this blog, along with these two tools detailed comparison.

These SEO platforms help businesses, marketers, and website owners understand how their website is doing, what they can do to improve, and the strategy they can use that is missing from their plan. These two platforms offer different features, pricing, and experiences.

In this blog, we will look at:

🔘Comparison of Searchmetrics vs. SEMrush

🔘What these tools offer

🔘How easy they are to use

🔘Who these tools are best for

🔘How they perform in key areas related to SEO, like keyword research, competitor analysis, technical SEO audits, and more.

This will help you decide which tool is best for your needs this year. So, let’s get started.

What is SEMrush?

SEMrush has been here since 2008, making it one of the oldest SEO tools. This also means it is a popular tool because everyone knows about it.

This is an excellent tool that helps business optimise their website, improve their discoverability, and drive more traffic to their websites. It offers various features that we are going to learn later in this blog.

SEMrush helps you to:

🔘Easily discover which keywords your users are searching for

🔘How is your site performing on search engines

🔘What are your competitors doing to rank higher

🔘Monitor your backlinks

🔘Fix technical SEO issues

🔘Create better content

With all these benefits, SEMrush also provides tools that help manage ad campaigns, track brand mentions, and plan for your next social media posts. You can also easily find out the latest link-building opportunities to attract desired traffic.

What is Searchmetrics?

Searchmetrics is also an SEO tool and content marketing platform that was founded in Germany. It is designed to give users maximum reach and detailed data.

It helps businesses understand how their websites are performing in search engines and provides all the information related to the types of content that help improve traffic and engagement.

Searchmetrics helps you with the following:

🔘Creating content strategies

🔘How to improve existing content

🔘Provide detailed keyword tracking, SEO audits, and competitor analysis

This tool is especially useful for enterprise-level businesses that work with multiple markets and want to create content that allows them to scale. However, it is also important to know that Searchmetrics was acquired by Conductor in February 2023.

Searchmetrics vs. SEMrush: User Interface and Usability

The first difference is their user interface and how easy they make it for users to use their platform.

⚫SEMrush Interface

When you first visit SEMrush, you will notice that they have arranged everything nicely. They have an appealing design, which includes various elements like the contrast of purple with different colours.

You can easily use the platform because they have clearly mentioned on their page what features they have, their pricing, resources, about them, and more.

This means that users can find what they are looking for by clicking on the features in the menu column, like keyword research, on-page SEO, competitor analysis, content marketing, link building, rank tracking, website optimisation, and more.

This shows that SEMrush offers a great user interface and usability.

⚫Searchmetrics Interface

However, Searchmetrics is a bit more detailed when it comes to how the information is shown. It shows what they offer, success stories, resources, a blog, and how you can get in touch with them.

It displays charts, numbers, and settings on one screen. This helps you know what you are doing, but you will need some time to get used to this tool if you are new to using this tool.

It is best for users who have experience in SEO. While it’s a strong platform, it may feel a little too much if you want quick answers.

Searchmetrics vs. SEMrush: Keyword Research Capabilities

Next, we will differentiate Searchmetrics and SEMrush based on their keyword research capabilities. Let’s begin with SEMrush.

⚫SEMrush Keyword Research

Keyword research is important for SEO. With the help of a keyword research tool offered by SEMrush called Keyword Magic Tool, you can easily find the right keywords and perform keyword research like a pro.

On this tool, you need to enter the keyword you want that you want to find and also select the location based on the country you are targeting.

For example, you write in SEO London and select the country United Kingdom. Below are the results we got. Now, you can see the keywords your audience is searching for, their intent, volume, and competition.

You can also sort out the keywords by topic or filter by language and location. It can help you plan blog posts, ads or website content if you are going to do so.

⚫Searchmetrics Keyword Research

On the other hand, Searchmetrics also helps you find and track keywords, especially the ones that are already ranking or you want to target. It gives you information about:

🔘How well your keywords are doing

🔘Which pages do they belong to

🔘How does their performance change over weeks or months

Also, we can’t tell the competitiveness of keywords. You can get info on how much you will need to spend to improve your site ranking with a particular keyword. But you can only dig deep down into the software for this metric, which can take a lot of your time.

However, users can find suggestions for new keyword ideas like SEMrush does. So, if you want to explore many new keyword options and build content, SEMrush gives you more tools to work with.

Searchmetrics vs. SEMrush: Competitive Analysis Tools

Another point of comparison between these two popular platforms is the competitive analysis tools they offer.

If you want to know what your competitors are doing online and why they have a higher ranking than you, both SEMrush and Searchmetrics can help with that, but in slightly different ways.

⚫SEMrush Competitor Analysis Tools

In SEMrush, you can easily look up any competitor's website and see:

🔘Which keywords do they rank for

🔘How much traffic are they getting

🔘Where does their traffic come from

🔘What ads are they running

You can also compare your website to theirs and find areas where you are missing out. These tools are like spy tools because they allow you to spy on competitors’ SEO, paid ads, backlinks, content strategy, and traffic sources.

SEMrush offers the following competitor analysis tools:

🔘Traffic Analytics: It allows you to benchmark your website traffic against your competitors’ with daily and weekly traffic data.

🔘Organic Research: With this tool, you can find out organic search competitors and learn where you can compete against them. This also helps show the gaps that even your rivals overlook.

🔘Advertising Research: It will help you learn and analyse your competitors' ads in minutes so that you can have more opportunities in paid search.

🔘Social Media Tracker: You can check your competitors’ social media to learn new ways you can implement to increase engagement.

🔘Map Rank Tracker: This tool helps you track your Google Maps rankings for both your business and competitors.

⚫Searchmetrics Competitor Analysis Tools

Searchmetrics also allows you to check out your competitor websites, but its tools are more around checking how your site compares with others.

It shows how your website is doing in search compared to your competitors. It also helps you see if the content strategy you are using is great enough to compete and how your rankings change.

So, if you want quick and easy insights into your competitors, Semrush is a better choice. But if you want to keep a close watch on how your website stands in your market over months or years, Searchmetrics gives you more long-term tracking tools.

Searchmetrics vs. SEMrush: Technical SEO Audits

If you want to rank well on search engines, it is important to ensure your website doesn’t have any errors. This is what technical SEO audits help with.

⚫SEMrush Site Audit

Semrush offers a simple and useful website audit tool. You can enter the domain of the company you are looking for.

It will then show you the general settings like limit per audit, pages to crawl, and schedule.

It scans your site and checks over 140+ technical issues, including:

🔘HTTPS

🔘Mobile-friendliness

🔘Core Web Vitals

🔘Broken links

🔘Missing page titles

🔘Slow-loading pages

🔘Duplicate content

🔘Problems with mobile devices.

After scanning, it gives you a score and a list of issues that should be fixed. It even explains how to fix each problem in simple words. It’s also easier to set up automated, recurring audits.

⚫Searchmetrics Technical Audit Tool

Searchmetrics also has a website technical audit tool that scans your site for many technical issues. It is great for large websites with many pages. It checks your website’s structure, speed, tags, links, and other details.

However, the way it shows results might be a little too detailed for someone new to SEO. It works best if you have a team or an expert who knows how to go through the results and make the changes.

Recommended Reads: How to Hire an SEO Company in the UK

Searchmetrics vs. SEMrush: Content Optimisation Features

You must be writing content, but why isn’t it ranking well? That is because you are not using the right keywords or creating the right structure and layout. Both tools help you improve your content, but in different ways.

⚫SEMrush Content Optimisation Tools

SEMrush offers a tool called SEO content template and SEO writing assistant. These tools help writers create SEO-friendly content. These tools suggest:

🔘Related keywords

🔘Readability Scores

🔘Tone of voice

🔘Recommendations based on top-ranking pages

🔘Check for plagiarism

It is simple to use and integrates with Google Docs and WordPress. It also gives tips on how long your article should be, how many times to use a keyword, and what your competitors are writing about.

Here is more detail about every tool that helps optimise your content.

🔘SEO Content Template: It offers recommendations on creating the best content. The tips are suggested based on your target keywords and keywords your competitors are ranking for. 

🔘SEO Writing Assistant: This content optimisation tool provided by SEMrush ensures your text is unique and search-optimised in a few clicks. It helps improve readability and adjust the tone of voice depending on your content strategy.

🔘ContentShake AI: Another tool is ContentShake AI, which helps you create SEO-friendly articles and improve your traffic. It gives weekly content ideas, generates optimised content, adds AI images, and more.

Also Read: Content Marketing Trends in the UK: What to Expect in 2025

⚫Searchmetrics Content Optimisation

Searchmetrics also offers you a content optimisation tool called Content Experience. This tool shows you what your content is missing and what you can do to improve it.

You can paste your article or write it inside the tool, and it will score your content based on how it matches the top-ranking pages. It also suggests related terms and gives tips to make your content more complete.

However, the setup might feel a bit more advanced, and it takes a little time to understand all the features. It focuses on the following:

🔘Aligning content with user intent

🔘Improving topic relevance

🔘Increasing organic performance at scale

It is ideal for enterprise content teams that manage editorial workflows that are on the complex side.

So, if you want a tool that guides you step-by-step while you write, SEMrush is easier to use. But if you are okay with learning how to use a more detailed tool, Searchmetrics is also a great option.

Searchmetrics vs. SEMrush: Backlink Analysis

Backlinks are links from other websites that point to your site. They are important for ranking because Google sees them as a sign of trust. Both platforms help you check backlinks, but obviously, they work differently from any other tool.

⚫SEMrush Backlink Analysis

SEMrush has one of the largest and most frequently updated backlink databases. Its Backlink Analytics and Backlink Audit tools give you insights into the following:

🔘Referring domains

🔘Link authority

🔘Anchor texts

🔘Lost or broken links

🔘Toxic link warnings

Here is an example.

We have taken a random construction company in the UK. We entered its domain name, and these are the results that came out.

You can check all inbound links and linking domains, subdomains, URLs, and their categories.

These tools show you who is linking to your site, what pages they link to, and whether the links are helping or harming your rankings.

You can also check your competitors’ backlinks and try to get links from the same websites. SEMrush updates backlink data regularly, so you can keep tracking your progress.

⚫Searchmetrics Backlink Analysis

Searchmetrics also tells you who links to your website, which pages get the most links, and how those links affect your rankings.

However, it doesn’t offer as many features or filters as SEMrush. Also, its backlink updates might not be as frequent, which can make it harder to keep track of new or lost links.

If backlink building is a big part of your SEO plan, SEMrush gives you more tools and better tracking for quality backlinks.

Searchmetrics vs. SEMrush: Integration Model

Next, the key difference between Searchmetrics and SEMrush is their integration model. Integrations help you connect SEO tools with other apps like Google Analytics, Google Search Console, or reporting software.

⚫SEMrush Integration Model

SEMrush supports various integrations with popular tools and services. The integration makes it simple to have all your data in one place. Most integrations are plug-and-play, which allows for fast setup. Here are some of the integrations that SEMrush supports.

🔘Integrations with Google products (Google Analytics, Google Ads, Google Business Profile, Gmail, Google Docs, Google Search, and more)

🔘Integrations with social networks (Facebook, X, Instagram, Pinterest, LinkedIn, and YouTube)

🔘Integrations with Partners (All in one SEO, Wix, PageCloud, SurferSEO, Zoho, etc.)

🔘AI integrations

🔘Other integrations (WordPress, Trello, and Zapier)

⚫Searchmetrics Integration Model

Searchmetrics also offers various integrations and four connectivity options to its users, including:

🔘API Access

🔘Integration with Google Analytics

🔘Premium Analytics

🔘Integration with Google Search Console

However, integrations are usually more customised and require technical support or onboarding help. This works well for businesses with a custom plan, but not as smoothly for small teams or single users.

Searchmetrics vs. SEMrush: Customer Support

If the SEO tool you are using doesn’t offer you any help, then that tool is definitely not the one for you. That is why offering good customer support is important. Let’s see whether these SEO platforms offer you help if you get stuck somewhere.

⚫SEMrush Customer Support

SEMrush offers help through live chat, email, FAQs, user manuals, and more. You can contact them or ask for issue resolution using their live AI chatbots, you can call their customer care services, or you can directly contact them and fill out the form below.

The support team usually replies fast, especially during business hours, and they are used to helping beginners as well as experts.

⚫Searchmetrics Customer Support

When it comes to Searchmetrics, you are not offered much support as you can’t email or contact their customer support team directly. However, they still respond and help resolve your problem.

Searchmetrics vs. SEMrush: Best For

Another difference between these two is that they are best for. When you choose between them, you need to know the kind of user you are and what you need.

⚫SEMrush is Best For

Here is what SEMrush is best for:

🔘Small businesses, startups, and individual marketers

🔘Freelancers and content writers

🔘Digital marketing agencies with multiple clients

🔘Beginners who want tools that can be used easily and tutorials

If you are starting or want to manage SEO for a small to medium-sized website, SEMrush is great for you. It allows you to use various SEO tools like keyword research, SEO audits, backlink analysis, content optimisation, and more in one place.

⚫Searchmetrics is Best For

We know SEMrush is best for what. So, let's also learn about Searchmetrics.

🔘Large businesses and enterprise companies

🔘Teams that need custom reports and dashboards

🔘Marketing teams with a strong focus on data

🔘Brands working in many countries or languages

Searchmetrics is great for enterprise companies and offers a flexible, all-in-one marketing suite that can be used easily.

Searchmetrics vs. SEMrush: Pricing and Plans

They also differ in terms of the pricing plans that both SEMrush and Searchmetrics offer.

⚫SEMrush Pricing Plan

SEMrush offers more flexible pricing with several plan options:

🔘Pro Plan: Great for freelancers and small teams. It includes basic SEO, keyword, and competitor tools.

🔘Guru Plan: Good for growing businesses. You get extra tools like the content marketing toolkit and historical data.

🔘Business Plan: Best for large companies. It includes all features and support for bigger data limits and custom reporting.

🔘Custom Plan: For businesses that need something special.

The image below shows the clear pricing offered by SEMrush for both monthly and yearly plans, and the features you get to enjoy with each plan. SEMrush also offers a 7-day free trial so you can test it out before buying.

⚫Searchmetrics Pricing Plan

Searchmetrics hasn’t shown public pricing on its website. Their plans are mostly custom, which means the costs depend on what your business needs. This includes:

🔘Number of keywords tracked

🔘Size of your site

🔘Features you want

You will need to book a demo or talk to their sales team to get a price. This makes SEMrush more open and affordable for smaller users, while Searchmetrics is best for larger businesses with specific needs and budgets.

Searchmetrics vs. SEMrush: Which Tool is Best for You in 2025?

In 2025, the best SEO tool for you depends on what you need for your work or business. If you are just starting to use an SEO tool, are a freelancer, or a small team or a new business, SEMrush is a better option.

It is easy to use, comes with many features, and helps you become more visible online. It also offers tools for content writing, social media, and ad management, which makes it a complete digital marketing platform.

On the other hand, Searmetric is better for enterprise businesses and large teams. It provides custom reports and dashboards to track detailed SEO performance. It also becomes helpful when your company manages multiple regions or languages and wants local SEO insights.

However, this tool usually requires more setup and training to use it properly. It’s also better suited for teams who already have some SEO experience.

Conclusion

After comparing Searchmetrics and SEMrush in detail, it’s clear that both tools offer useful SEO features, but in different ways. We have included a detailed comparison between Searchmetrics vs. SEMrush. They differ in terms of:

🔘User interface and ease of use

🔘Keyword research

🔘Competitive analysis

🔘Technical SEO audits

🔘Content optimisation area

🔘Backlink analysis

🔘Integration with other tools

🔘Customer support

🔘Pricing and plans

So, overall:

SEMrush works best for those who want a tool that’s simple, all-in-one, and ready to use right away, while Searchmetrics is ideal for those who need detailed tracking, reporting, and support for large-scale projects.

Both tools are great, but it just depends on your goals, team size, and how you want to do your SEO work.

With so many SEO tools, it can be confusing to pick the “perfect” one. If you are feeling stuck between which tool to choose, there's an easier path: Hire an expert SEO company like Arramton!

At Arramton, we use the best tools, so you don’t have to. Our team helps businesses grow online through smart SEO strategies, SEO audits, content improvement, keyword planning, and much more.

Let the experts handle your SEO. Contact Arramton now and get the results that you want.

Frequently Asked Questions

Q1 Is SEMrush the best SEO tool?

Ans Yes, SEMrush is one of the best SEO tools. The reason is simple: it has many features. These features allow you to perform SEO more easily, like it allows you to:

🔘Do keyword research

🔘Perform competitor analysis

🔘Do backlink tracking and more.

You can also use it easily, which allows many beginners, freelancers, and agencies to use the tool.

Q2 Does SEMrush offer better backlink tools?

Ans Yes, SEMrush has a larger backlink database and offers more comprehensive link-building features.

Q3 Which one is better for beginners – SEMrush or Searchmetrics?

Ans Out of these two options, SEMrush is generally considered better for beginners. That is because it has a simple dashboard, helpful tutorials, and tools that are easy to understand. It guides you so you don’t get lost.

Searchmetrics is a little bit complex and is designed for users who already have a good understanding of SEO.

Q4 Can I use both tools together?

Ans Yes, you can use both if your budget allows it. Some companies use SEMrush for day-to-day SEO tasks and Searchmetrics for detailed reports and long-term planning. But, for most people, using just one tool is enough to get great results.

Q5 Which one is more affordable – Semrush or Searchmetrics?

Ans SEMrush is more affordable. It offers different plans so you can choose what fits your needs. Searchmetrics can be a little costly and better for companies that need detailed data and have larger SEO teams.