14 Effective Online Marketing Tips for Construction Businesses

Which business doesn’t use online marketing to promote its business? Construction businesses are also not an exception. Many customers search online first before they book services provided by a contractor or builder.

They check websites, read reviews, and compare services through their phones or computers. This makes it essential to become online or more findable to ensure you don’t lose many good clients.

Are you also wondering which online marketing strategies will work for your construction business? There are so many tools, but your business can only grow fast when you use the right ones.

In this blog, we have compiled a list of 10 effective online marketing tips for construction businesses. These tips will help you meet the marketing goals you have set and expected.

The online marketing will help get your business the attention it deserves if you implement these strategies.

Why Construction Businesses Require Online Marketing?

Whether it is a new startup or any other business, having a presence on online platforms is very important.

Online marketing does the same for you. Homeowners, developers, and businesses now use Google to find builders, roofers, plumbers, and general contractors. What that means is your ideal clients are looking online for the services you are offering. This is where online marketing helps construction businesses.

Also, if you have a professional website, your Google reviews are filled with positive ones, and you have an active social media profile, your audience is going to trust your brand.

You can even reach the right audience where they are looking for your type of service using tools like paid ads, Facebook targeting, and local SEO for your business. Online marketing allows you to display completed projects, case studies, customer success stories, and more on online platforms.

With the help of marketing, you can also compete with companies that are spending a huge budget on digital marketing. Even a simple website and a few optimised Google listings can help level the playing field. It helps your audience find your services and request a quote whenever they want to.

The best reason that makes online marketing worthy for construction businesses is that it helps generate consistent leads through search engines, ads, or social platforms.

Best Online Marketing Tips for Construction Businesses

Let’s dig into the part for which you must have been searching for your construction business, or wanted to know about online marketing tips.

There can be many marketing challenges, but these tips are very effective and will help you make your business noticed by many users, especially those who are actively looking for such services.

Here are the best 14 online marketing tips for your construction business.

1. Build a Strong and Professional Website

If you don’t have a website, build one or get one built right now with the help of custom web development companies! It is the most essential online marketing tip that will help your construction business become more popular.

You need it because users can’t find your services and business if you are unavailable online. Or if you have a website, ensure it does not look like the one you have not updated in years, loads slowly, or doesn’t let users clearly know where they can find your service.

Here is what you need:

🔘The latest but clean design that works perfectly on both desktops and mobile.

🔘Clear CTAs. For instance, when you visit a website, you can see that the CTA is often placed at the top of the homepage in the hero section so that a visitor can immediately see it.

🔘Pages for each of your services.

🔘A gallery showcasing before-and-after photos of completed projects.

🔘Trust-building elements like certifications, reviews, and team bios.

2. Optimise Your Website for SEO

Another online marketing tip for any construction business is to ensure that its website is SEO-optimised. If your site doesn’t appear on Google or other search engines, your clients will not know about your business, leading to a loss.

There can be many ways to ensure your website ranks higher, but SEO is the most legitimate way to do so. Advanced SEO tips can help your business appear when customers search for your company name or enter keywords related to the services you offer in a particular area or city.

The above image shows the keywords that, if you include them in your website, the chances of your business showing up at the top can increase.

You should focus on:

🔘Local keywords (e.g., “kitchen renovation London”)

🔘Fast loading speeds (use tools like GTmetrix or Google PageSpeed Insights)

🔘Optimised meta titles and descriptions

🔘Alt-text on images (Google can't read pictures, but it reads descriptions)

🔘Internal linking between your blog, services, and homepage

🔘With proper SEO, your site becomes a magnet for leads—even while you sleep.

Recommended Reads: How To Do The Best Keyword Research For SEO Like a Pro?

3. Use Google Business Profile to Attract Local Clients

Apart from the website, you should also have a Google Business Profile. Your profile should have your business name, address, and phone number (NAP).

When someone searches for a “construction company near me,” they’ll likely see a map with listings. That’s Google Business Profile (GBP) in action—and it’s FREE.

Below are examples of how your business name will appear like those of construction companies in London.

Add photos, respond to reviews, and post updates, as it helps Google trust you and puts your business in front of your audience nearby.

To stand out:

🔘Fill out every detail—services, hours, phone number, website link

🔘Post updates, offers, or photos regularly

🔘Encourage happy clients to leave 5-star reviews

🔘Respond to all reviews—both positive and negative

An optimised profile can get you listed in the top “Map Pack,” boosting traffic and trust. It will also help you rank higher in Google My Business Listing.

4. Run Targeted Google Ads Campaigns

Google Ads are the best advertising for construction companies. Along with SEO, these ad campaigns also bring your business to the top of search results.

If you are using pay-per-click (PPC) advertising, you only pay when someone clicks. You can target local areas, relevant services, and keywords like “emergency builder in Birmingham” to reach customers actively looking to hire.

Google Ads (formerly AdWords) offers instant visibility, making it a solid investment.

Here is what to do:

🔘Use keywords like “bathroom renovation in Sheffield” or “emergency builder in Brighton.”

🔘Target specific locations to avoid wasting money.

🔘Create compelling ad copy and use extensions like the “Call Now” buttons.

🔘Monitor and tweak campaigns weekly.

Also Read: How And Why Should You Use Google Ads For Your Business?

5. Invest in Content Marketing

Yes, even builders should opt for blogging! Content marketing builds trust and improves your SEO. Content marketing has the power to make your business more visible than your competitors. Under content marketing, blogging is the most useful.

Based on reports, content marketing generates more leads and costs 62% less. This means construction companies that maintain a blog receive more leads than those that don’t.

You can write articles that your audience will find helpful because they will help attract organic traffic and show that you know your business and the industry.

You can write on various blog topics and create guides, case studies, or even infographics that meet content marketing trends. Valuable content shows your knowledge and expertise, and Google loves fresh content.

6. Embrace Social Media Marketing

When many contractors believe that social media is essential for business growth, then why are you not using social media to promote your business and services?

You can use different types of social media marketing to market your business online. You can show the projects you have done, behind-the-scenes work, customer shout-outs, and employee shout-out highlights on social media platforms.

The best platforms include:

🔘Instagram for before-and-after pics and time-lapse reels

🔘Facebook for local engagement and client testimonials

🔘LinkedIn for B2B networking and commercial leads

However, ensure the online marketing tips you are following stay consistent. You can also use local hashtags to reach your local audience.

7. Use Email Marketing to Stay Connected

Email marketing is not an old-school online marketing tip. It has an ROI of 4200%, which means for every  £34.44 you only have to spend £1. It is also a great way to keep in touch with your new, previous, and existing clients or update potential leads.

If you have ever had a past client who was happy but never came back? That’s where email helps.

Use email to:

🔘Follow up after completing projects

🔘Share helpful DIY tips or seasonal reminders (e.g., winter roof checks)

🔘Offer exclusive discounts

8. Explore Account-Based Marketing

Account-based marketing is a targeted strategy where you approach potential clients who are of high value. It’s a more personalised strategy where you tailor your message, proposals, and content just for them. These clients include:

🔘Architects

🔘Real estate developers

🔘Property managers

🔘Commercial Landlords

The custom messages are used to build relationships and win long-term contracts.

9. Partner with Similar Businesses for Co-marketing Campaigns

Two heads are better than one! Collaborate with:

🔘Electricians

🔘Interior designers

🔘Garden landscapers

🔘Plumbers

By collaborating with businesses in related industries, you can reach new audiences at no extra cost. You could offer bundled services, co-host workshops, or exchange guest blog posts.

These partnerships help you tap into their customer base while providing more value to your clients. It’s a win-win with mutual exposure.

10. Feature Your Employees

Another best online marketing tip for construction businesses is to feature your employees. If you show the faces of those you are behind, your business will help your clients believe you more, and they will feel more relatable.

You can post:

🔘Staff profiles

🔘Team shout-outs

🔘Site selfies

🔘“Day in the life” reels

Post introductions, highlight their expertise, or share “behind-the-scenes” content of them working on-site. Clients like knowing the marketing agencies they are hiring, and featuring your team can make your company more professional.

11. Niche Audience Targeting

One of the best online marketing tips you can use for your construction business is performing niche audience targeting. You can target a specific niche rather than trying to be everything to everyone.

Example niches:

🔘Eco-friendly homes

🔘Aging-in-place modifications

🔘Commercial retail fit-outs

🔘High-end residential renovations

This approach lets you charge more and stand out in a crowded market. When your marketing speaks directly to a defined audience, it resonates more with them and converts better.

12. Get More Online Reviews and Testimonials

Reviews are the best social proof that builds trust quickly. It is also a fact that:

🔘Good reviews = trust.

🔘More reviews = better local rankings

You can get more positive reviews if you:

🔘Ask politely after project completion

🔘Send a direct review link

🔘Offer small incentives (like a free maintenance check)

Focus on platforms like:

🔘Google

🔘Trustpilot

🔘Checkatrade

🔘Yell

You can make it easy by sending a direct link to your review page or including it in a follow-up email. Responding to positive or negative reviews also shows you care about customer service.

Recommended Reads: How to Remove Google Reviews: Removal, Response, and Reputation Building

13. Create Video Marketing Content

Video helps your audience visualise your quality. It shows your projects in a way photos can’t. They can include:

🔘Time-lapse footage of a build

🔘Client testimonials

🔘Walkthroughs of finished projects

These videos are highly shareable and great for your website, YouTube, Instagram, and Facebook. Adding captions helps viewers understand your message even without sound.

14. Monitor and Analyse Your Performance

Tracking your marketing performance is essential to understanding what’s working and where to improve. Use tools like:

🔘Google Analytics for traffic insights

🔘Google Search Console for search performance

🔘Meta Business Suite for social media engagement

🔘SEMRush or Ahrefs for keyword tracking

Check monthly reports to identify trends, test new ideas, and improve your strategy with changing marketing trends.

How to Market Your Construction Company Online Effectively

Marketing a construction company online can look like a tricky challenge, but it can provide more leads, better visibility, and consistent growth with the right steps. Here's how to do it effectively:

1. Use Retargeting Ads

Retargeting ads are a type of digital marketing for construction companies. Many people visit your site and leave without taking action.

Retargeting ads help you stay on their radar by showing your ads on other websites or social media platforms they visit. These ads remind potential clients of your services, increasing the chance they will come back and hire you later.

2. List Your Business in Niche Directories

Apart from Google and Yelp, add your company to industry-specific directories like:

🔘Checkatrade

🔘Rated People

🔘TrustATrader

🔘MyBuilder

🔘Houzz

These platforms are highly trusted in the UK and help attract customers searching for building services, and build trust through reviews and ratings.

3. Offer Free Quotes or Consultations Online

Make it easy for people to contact you by adding a “Free Quote” form or an online calendar for consultations on your website. This shows you are approachable and helps turn casual website visitors into actual leads.

4. Use WhatsApp for Business

Many clients prefer fast and informal communication. With WhatsApp Business, you can answer questions, send photos, share project updates, and stay connected—all in real-time. It is a smart way to build a personal connection and boost trust.

5. Run Local SEO Blog Campaigns

Another way to market your construction company is to create area-based blog content, like:

🔘“Best Home Renovation Ideas in Surrey”

🔘“Top Builders in North London”

🔘“What to Know Before a Loft Conversion in Bristol”

These blogs help your website rank higher when locals search for construction help in their area.

6. Launch a Referral Programme

You should encourage your past customers to refer new clients by offering small incentives, like discounts, gift cards, or a free service upgrade.

Users trust referrals more than ads, and happy clients love to spread the word if there is something in it for them.

7. Join Facebook Groups and Online Forums

Another way to market your construction business is to be active on Facebook groups or platforms like Nextdoor, where locals look for recommendations. This will help you attract new business and become more visible to your customers.

8. Build a Portfolio Page

As mentioned above, building a professional website is one of the best online marketing tips for construction businesses.

However, having a portfolio on the website also helps market your business. You show your work on a portfolio page using photos, brief descriptions, and client testimonials.

9. Use CRM Tools to Nurture Leads

CMS tools can help you track customer enquiries, follow up with leads and organise quotes or appointments. It lets you stay professional and avoid letting potential clients slip through the cracks.

Also Read: How CRM Software for Small Business Can Improve Your Business Growth?

Need Help Implementing These Tips? Here’s How We Can Help

Many construction businesses lag behind, and the main reason is that they do not implement the online marketing tips that are necessary for their business.

Every strategy is important to build trust and attract quality clients, from creating a professional website and optimising it for SEO to using social media, video content, and email marketing.

However, taking your construction business online is more than just having a website or running a few ads. It is about building a lasting digital presence that helps bring more clients and strengthens your brand. That is where Arramton steps in.

At Arramton, we help many companies, including construction businesses, to make their unique place in the digital space. Whether you want to create effective online visibility or improve what you already have, our team offers online marketing services designed to get results.

From professional website design and SEO to local Google Ads, content marketing, and social media management—we do it all, so you can focus on what you do best: building.

We understand the UK construction market and know how to position your business where your ideal clients are looking. Our strategies are simple, effective, and built to generate leads and trust.

If you also want to see what we can do for your construction business, you can get in touch with Arramton today or drop us a message to build your digital presence, brick by brick.

Frequently Asked Questions

Q1 How can online marketing benefit my construction business?

Ans Online marketing helps more users see your business online, making it possible for your business to increase its customer base. It also allows your potential clients to find your business and your service online with the help of search engines, social media, or local directories.

Q2 What is the best marketing strategy for a construction company?

Ans A multi-channel approach is the best marketing strategy for a construction company. This includes:

🔘Professional website

🔘Local SEO

🔘Social media presence

🔘Client reviews

🔘Content marketing

Q3 Which digital platform is best for promoting a construction company?

Ans Google Business Profile, Facebook, Instagram, LinkedIn, etc, are important for promoting a construction company. Also, the ideal platform depends on your target audience.

Q4 How do I create a marketing plan for a construction company?

Ans You can create a marketing plan for a construction company by:

🔘Defining your goal.

🔘Then, figure out your ideal client and examine your competition.

🔘Next, select marketing channels, such as SEO, social media, etc.

🔘Establish a monthly budget.

🔘Make the necessary adjustments based on results.

Q5 How much should I invest in digital marketing for my construction business?

Ans For construction businesses in the UK, digital marketing budgets can range between £400 to £1,500 per month, depending on your goals, location, and competition level.

Q6 What are the 4 P‘s of marketing for construction companies?

Ans The 4 P’s of marketing for construction companies are:

🔘Product: The construction services you offer.

🔘Price: Your pricing strategy

🔘Place: Your geographic service area.

🔘Promotion: This includes how you advertise using different tools.