Digital Marketing for Dentists: What Services You Should Promote Online

Do you remember the good old days when people chose a dentist based on a neighbour’s recommendation or a flyer slipped into the newspaper? Well, times have changed. Today, if someone has a toothache or wants a smile makeover, they don’t ask around—they Google it.

Patients now search and choose their dental care providers using online platforms. This means your prospective patients are online, and that is exactly where you need to be.

Just putting your clinic’s name out there is not what digital marketing is. It is about using the right strategies to position your dental services in the right place, at the right time, and in front of the right people.

However, here is the catch: All services are not promoted the same way. Cosmetic dentistry can be more popular on Instagram with its stunning before-and-after photos, while general dental care can perform better through SEO and Google Ads. That is why you need to understand what services to promote and where.

This guide is here to help you do that. We will explore the essentials of digital marketing for dentists and the services you should promote online.

Building a Strong Online Presence

First step is first, you should have a strong online presence. It will form the first impression your patients will have of your practice. You need to do this because then, when and where will you use digital marketing to promote your services. Here is how you can build a great presence online.

1. Creating a Professional Dental Website

You need to create a professional dental website. It should look clean and visually appealing. However, it should also show the quality of your dental services.

If you want a website that is designed properly and uniquely, you should include:

🔘A clear list of services offered

🔘Information about your team and qualifications

🔘Online booking functionality

🔘Contact details and location map

🔘Testimonials and before/after photos

Also, your website should load quickly, offer easy navigation, and have visible and clear calls to action.

2. SEO for Dentists

Now, you will also want more people to find your website when they search for “best dentist near me” or “teeth whitening in London.” That is why many dental care providers and businesses use SEO to ensure they don’t become invisible among other competitors in search results.

Key SEO practices include:

🔘Using relevant keywords throughout your site

🔘Creating location-based pages to rank in your area

🔘Adding meta titles, descriptions, and alt tags for images

🔘Generating local backlinks and business citations

3. Mobile Optimisation and User Experience

Today, ensuring your website is mobile-optimised has become essential because most of the population is online and uses smartphones. If it isn’t optimised for mobile and includes the following elements, you will lose customers' trust and appointments.

🔘Zooming in to read the text

🔘Buttons that don’t work

🔘Pages that don’t load quickly

A mobile-friendly dental website ensures:

🔘Text and images scale correctly on all devices

🔘Navigation remains simple and intuitive

🔘Buttons and forms are easy to use on touchscreens

🔘Pages load quickly even on mobile data connections

So, ensure your website can also be accessed easily on mobile so you don't miss out on those patients who are looking for dentists in your area.

4. Setting Up Google Business Profile

This is crucial for local visibility. Your Google Business Profile helps your clinic show up on Google Maps. It is like your online business card, so keep it updated!

An optimised profile helps:

🔘Boost local search visibility

🔘Showcase positive reviews

🔘Display essential info like hours, services, and directions

🔘Let patients call or book with one click

🔘Build trust through photos, FAQs, and updates

Essential Services Dentists Should Promote Online

When your targeted audience searches online for a dentist, they usually enter a query for specific services that they want from a dentist. If those services are easy to find on your website, social media, or Google Business Profile, you can get more patients and appointment bookings.

Below are the most important dental services you should promote online to attract new and returning patients.

1. General Dentistry

The first service that you can promote online is general dentistry. It includes basic treatments that help keep your mouth, teeth, and gums healthy.

This routine care comprises of check-ups, teeth cleanings, fillings, X-rays, treating toothaches and extractions that are not complicated. The minor issues do not develop into a problem if general check-ups are held regularly.

Why promote it?

As these services are the most common ones patients need, this increases the need for a dentist they can visit for problems related to teeth, mouth, and gums.

When you promote general dentistry services online, you let your audience know they can come to you for their everyday dental care. This helps build trust and ensures repeat customers.

However, you will need to show how your practice makes routine care easy, comfortable, and affordable.

2. Teeth Whitening

Teeth whitening is also a service that dentists offer. It is a cosmetic treatment that helps remove stains and make teeth look brighter. It is safe and done professionally in a dental clinic. It allows individuals to smile more brightly and confidently.

Why promote it?

Many people want white teeth for a better smile. Teeth whitening is one of the most requested services online. What you can do is:

🔘Show before-and-after photos

🔘Explain the process

🔘Highlight your teeth whitening methods

🔘Mention how long the results last

These tricks will help you catch attention online and make patients choose you instead of buying less effective products from stores.

3. Dental Implants

Dental implants are used to replace missing teeth. This issue also impacts speech and chewing. Dental implants offer a permanent solution.

A small metal post is placed in the jawbone, and then a crown (artificial tooth) is added on top. It looks like a real tooth. The implants are secure, long-lasting, and help preserve jawbone health.

Why promote it?

As dental implants are a permanent solution, patients often search for this service before deciding where to go. That is your opportunity.

You can use:

🔘Targeted content to explain if implants are right for them

🔘How much do they cost

🔘What to expect

🔘Financing options

🔘Show success stories

It will show your expertise, build trust, and position yourself as an expert in implantology.

4. Cosmetic Dentistry

Cosmetic dentistry includes treatments that improve your teeth look. This includes services like porcelain veneers, dental bonding, gum contouring, smile makeovers, and more.

Why promote it?

Patients want to feel confident when they smile instead of becoming conscious about it. If your clinic offers services that improve smiles, you can show examples on your website and social pages.

You can also answer questions about results, timelines, and care tips online. Explain the benefits, like fixing uneven teeth or closing gaps.

5. Invisalign and Braces

Braces and Invisalign are orthodontic treatments used to straighten teeth. Braces use metal brackets, while Invisalign uses clear aligners that are nearly invisible.

Why promote it?

Orthodontic services appeal to various age groups. It is also best for those who want to fix their crooked teeth. Many people prefer Invisalign because it looks better and is easy to remove. You can promote:

🔘How these treatments work

🔘How long they take

🔘Why early treatment can prevent future dental issues

Also, clarify why your orthodontic services are the best among a pool of competitors.

6. Preventive Dental Care

Preventive dental care prevents small dental issues from converting into major or painful ones. This includes regular check-ups, cleanings, fluoride treatments, dental sealants, and oral cancer screenings. It helps fix and protect your teeth.

Why promote it?

Many patients don’t visit the dentist unless they have pain. Use your online content to explain how preventive care can save money, reduce pain, and keep teeth strong.

You can also encourage parents to bring their children in early to develop healthy habits. Promote patient education as part of your brand’s value.

7. Pediatric Dentistry

As the name suggests, pediatric dentistry is dental care for children. This type of dentistry focuses on gentle treatments, behaviour management, early education, and creating an environment where the kids feel safe and comfortable.

It involves kids' check-ups, cavity prevention, fluoride treatments, and early orthodontic evaluations.

Why promote it?

Parents are always looking for the “best dentist near me for kids.” They want a dentist who can treat their kids gently and calmly. You can:

🔘Show them your practice is experienced in treating children

🔘Highlight features like a welcoming waiting area, trained pediatric staff, and positive reinforcement techniques.

🔘Show photos of your space and how it is safe for them, or fun rewards to attract parents.

8. Emergency Dental Services

Emergency dental care is for urgent problems like toothaches, broken teeth, bleeding, or swelling. These services are needed right away, even after regular office hours.

Why promote it?

This is a service where availability matters as much as skill does. When someone is in pain, they go online and search for “emergency dentist near me.”

You can mention on your website and Google business listing if you offer same-day or urgent care. Let people know how to reach you quickly and what types of emergencies you treat.

Digital Marketing for Dentists: Key Strategies to Use

Now, you know what services you should promote online and why you should promote them, but the important thing is how you can do that.

You need the best digital marketing strategies to help your audience find you, trust you, and book an appointment. Digital marketing for dentists is the best strategy to reach more patients.

Here are the best strategies that dentists can use.

1. Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a marketing strategy as well as a digital marketing tool that helps businesses rank higher in search results, such as Google and other search engines.

If someone puts general dentistry or Invisalign, which are your services, as keywords, then SEO will make your website appear at the top of SERPs.

Here is how you can use it:

🔘Optimise your website with relevant keywords.

🔘Add location-based phrases like “cosmetic dentist in Manchester.”

🔘Publish blog posts answering common dental questions.

🔘Use proper meta tags, image alt texts, and fast-loading pages.

SEO takes time, but once your site starts ranking well, you will also start getting a good flow of patients. It is one of the most effective marketing strategies for dentists.

Also Read: How to Rank Higher on Google: Advanced SEO Tips

2. Google Ads

In digital marketing for dentists, another important strategy that can be used is Google Ads. Google Ads are paid advertising that instantly brings your dental clinic to the top of search results. Here, you only pay when someone clicks your ad.

Google ads for your business are great because they help:

🔘Promote special offers

🔘Promote new services

🔘Reaching new patients fast

You can use it by:

🔘You can run location-based ads for emergency services or treatments like implants.

🔘Set up conversion tracking to know what’s working.

🔘Use ad extensions like call buttons or appointment links

This strategy becomes effective when you use it during peak seasons or when launching new services. If you target particular locations, times of day, and the device being used, it will ensure you can reach your target audience at the right time.

3. Social Media Marketing

Healthcare social media marketing is one of the trending ways to promote your services. Nowadays, everyone is on social media platforms like Facebook and Instagram, making it a great idea for dentists who want to connect with their local audience in a more engaging way.

You can make your practice relatable and trustworthy by:

🔘Posting helpful tips

🔘Showing before-and-after treatment photos (with permission)

🔘Share dental tips, reminders, and behind-the-scenes content.

🔘Posting the team's fun moments

🔘Run local promotions or giveaways

🔘Use paid ads to reach more people nearby

You can also use social media ads to promote services or events to your target audience.

4. Email Marketing

Email marketing lets you stay in touch with patients. It is one of the most affordable digital marketing options for dentists to ensure their patients remember them and stay engaged.

You can send them emails for:

🔘Appointment reminders

🔘Seasonal dental tips

🔘Newsletter with oral health info

🔘Ongoing offers

Automated emails also work well for following up after treatments or sending birthday wishes. The key is to keep the tone friendly and the content helpful, and always include a clear call-to-action, like a link to book their next visit.

This marketing method matters because it:

🔘Keep your clinic on the patient’s mind

🔘Encourages repeat visits

🔘Builds loyalty

5. Content Marketing

Digital marketing for dentists also includes content marketing. Content marketing comes in various forms, but blogs are one of the most popular and used methods. In this marketing strategy, informative content can be used to build trust with new and existing patients.

Examples include:

🔘Blog posts like “Is teeth whitening safe?”

🔘Videos explaining root canals or Invisalign

🔘Infographics about dental hygiene

🔘FAQs and myths vs. facts

When creating content for any healthcare business, building trust is important. This helps make patients feel confident when they book an appointment and see that you genuinely care about their oral health.

Also Read: Top 10 Content Marketing Agency in the UK

6. Local SEO

Local SEO for businesses is essential, especially if you have a dental clinic in the local area and want to attract an audience from that local area. This type of SEO helps your practice show up in Google Maps and “Near me” searches.

What to do:

🔘Claim and optimise your Google Business Profile

🔘Add accurate business hours, addresses, and photos

🔘Collect and respond to Google reviews

🔘Get listed on local directories like Yell, Google My Business, or Yelp

Also, ensure you have the same Name, Address, and Phone Number (NAP) across all platforms.

7. Web Design

As we have discussed above, having a website is essential to building a strong online presence. However, the building isn’t sufficient. You will also need to design it and make it look professional.

Your dental website should have features like:

🔘Mobile responsiveness

🔘Easy navigation

🔘Clear call-to-action buttons

🔘Online appointment system

🔘Service pages with visuals and explanations

Whether you want a simple or custom web development, these features are often included in every dental website to ensure a great user experience.

Also, include trust-building elements like:

🔘Real photos of your team

🔘Credentials

🔘“About Us” sections

If your website is slow or confusing, potential patients may leave and choose another dentist.

8. Online Reputation Management

Your potential patients will choose you after doing an online search on your clinic. Most patients read reviews before booking, so having positive feedback on platforms like Google, Facebook, or dental-specific sites is essential.

So, here is what you should focus on:

🔘Ask happy patients to leave reviews

🔘Monitor Platforms like Google, Facebook, and Healthgrades

🔘Address negative reviews politely and professionally

🔘Show testimonials on your website and social media

For example, a user may find out about a website multiple times through paid advertising and organic results. However, if they encounter any issues when looking further, these negative results will put them off the path of conversion.

This makes it essential to manage your reputation to ensure your potential patients trust your company. It should help you enhance credibility instead of making them take a step back just because they found negative results in searches.

Recommended Reads: How to Remove Google Reviews: Removal, Response, and Reputation Building

Partner With Arramton Today to Promote Your Dentistry Services Using the Best Digital Marketing Strategies

With many digital marketing scams in the market, dentists often look for services that are trustworthy and professional. They also want a digital marketing agency that can understand them and tailor their services based on what they want.

Arramton can help you with that. We know how the dental industry works and what patients look for when searching online.

Our team will help you improve your website design, make you more searchable, run google ads, and manage your online reviews. We focus on promoting your dental services, like general check-ups, cosmetic dentistry, implants, emergency care, and the other services you are providing.

With Arramton, you can reach more people in your area and build trust with your patients. Let us handle your digital marketing while you focus on providing great dental care.

Final Thoughts

These days, many individuals search online when they need a dentist. That is why digital marketing for dentists is important. It helps make your clinic name appear when someone looks for a dentist nearby.

You can promote your services online, from general check-ups to emergency care, to help more people find and choose your clinic. You can make your profile on Google Business Profile, which will include your clinic’s name, location, phone number, and reviews.

You can use different digital marketing strategies like Google Ads, SEO, social media, content marketing, local SEO, web design, email marketing, and more to promote your dentistry services online.

At Arramton, we know how to make digital marketing for dentists work. We help dental clinics share their services online in a way that’s easy, clear, and focused on getting results. You take care of your patients, and we will help more of them find you.

Frequently Asked Questions

Q1 What digital platforms should a dentist prioritise?

Ans A dentist should prioritise digital platforms like Google Business Profile, your website, Facebook, and Instagram. These offer maximum visibility and engagement.

Q2 What to post on dental Instagram?

Ans Your dental Instagram should be a mix of education, engagement, and visual appeal. Post-before-and-after treatment photos (with patient consent), tips for oral hygiene, short videos explaining procedures, fun behind-the-scenes moments with your staff, patient testimonials, and even promotions or seasonal offers. The goal is to keep it informative yet friendly and visually consistent.

Q3 Does Google Ads work for dentists?

Ans Yes, Google Ads can work for dentists, especially for services like emergency care, teeth whitening, and implants. You can show your ads to people who are searching for a dentist in your area using the relevant keywords and targeting the local audience.

Q4 How to promote your dental practice on social media?

Ans You can promote your dental practice on social media by:

🔘Choosing the right platforms, like Instagram and Facebook, as they are great for visual content and community building.

🔘Share patient success stories, educational content, FAQs, and office updates.

🔘Run targeted ads to reach people nearby.

🔘Use stories, reels, and live videos to boost engagement.

🔘Respond to comments and messages.

Q5 How much should dentists spend on marketing?

Ans You will need to spend around 5–10% of your annual revenue on marketing if you aim to grow. Budget can vary, but many start with $300–$1,500/month, depending on services and goals.

Q6 What are the best dental services to promote online?

Ans The services you can promote online are teeth whitening, Invisalign, dental implants, veneers, and smile makeovers. Emergency dental services and general checkups work well with Google search ads and local SEO. Choose services based on what people are already searching for in your area.