10 Ways to Make Money With Pay Per Click in UK

Do you also want to make money with the help of pay-per-click? Then, you have come to the right place.

Pay-per-click is the best online marketing tool and strategy for businesses to generate revenue by paying for each click on their ads.

It offers many opportunities to make money online, whether you are an entrepreneur, content creator, or consultant.

With the increased growth of digital marketing, earning through PPC campaigns and marketing has also widely expanded in the UK.

From running your ads to partnering with others, there are multiple ways to utilise PPC to create income. But what exactly is PPC, and how can we use it to generate revenue?

This guide will explore the 10 effective methods of making money with PPC and why it is so popular in the UK.

What is Pay Per Click?

Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to your website instead of earning them organically using SEO.

The PPC ads appear on SERPs (search engine results pages) like Google or Bing and social media platforms like Facebook or Instagram.

In simpler terms, you bid for the keywords relevant to your business, and your ad appears when someone searches for those keywords. Each click on your ad costs you money, hence the name “pay per click.”

Many businesses use it to generate leads and increase sales. The PPC becomes an effective strategy when the specific audience is targeted, results are tracked in real-time and return on investment (ROI) is measured accurately.

Why is PPC Popular in the UK?

PPC is a widely used online marketing strategy that helps businesses earn profits and drive traffic. It is particularly popular in the UK for many reasons. Here are some of the key reasons for its demand.

High Internet Penetration

The UK has an impressive online population, with billions of people using the Internet daily to search for products, services, or information.  This is the ideal market for pay-per-click advertising because it allows advertisers to target customers easily through the excellent placement of ads.

Effective Targeting

PPC marketing helps businesses target their audience based on criteria such as location, age, gender, interests, and user behaviour. It ensures your ad is shown to the right people, increasing conversion chances.

Instant Results

SEO for your business is effective, but it may take some time to show results. However, PPC provides immediate website traffic once the campaign is live, increasing brand visibility and the chance of generating quick results.

Cost Control

PPC allows businesses to control their advertising budget. It helps prevent overspending by allowing advertisers to set daily or monthly spending limits. This is beneficial for small and new startup businesses with limited marketing budgets.

Competitive Market

Competition is present in every industry, but PPC offers businesses an advantage over its competitors. Many UK businesses invest in PPC campaigns and bid on high-traffic keywords to ensure their ads are visible to customers first.

Measure ROI

With PPC, you can measure ROI accurately because it allows you to track ad clicks, impressions, conversion rates, and more. It enables businesses to enhance campaigns for better performance.

Best 10 Ways to Make Money Using PPC in the UK

Pay per click rates range between $100 – $10,000 per month, with businesses paying around $0.11 – $0.50 per click and $0.51 – $1.00 per 1000 impressions on platforms like Google Ads and Microsoft Ads.

It is one of the most effective ways to make money, and the UK market offers several opportunities for those with the skills to run PPC campaigns.

Whether you want to increase your earnings or start a new business, PPC can help generate profits. Below are the 10 best ways to make money using PPC in the UK.

Affiliate Marketing with PPC

One of the effective ways to make money with PPC is affiliate marketing. It involves promoting the other company's products or services and earning a commission for each sale through your referral link.

It can be an effective marketing tool for driving traffic to affiliate offers by allowing you to target people who are looking for the products or services you are selling.

Affiliate marketing with PPC allows you to earn commission without creating or managing any products yourself. With PPC, you can target the right audience and make money as visitors click and purchase the product.

However, optimise your landing page and ensure it has high-quality content and clear calls to action (CTAs), which will help increase your conversion rate and boost the ROI of your PPC campaign.

Selling Your Own Products Through PPC

Selling your products via an online store, whether physical goods or digital products, is yet another way to generate revenue. PPC platforms allow you to drive targeted traffic to your website, increasing the chances of sales and revenue generation.

However, choose the platform that suits your business and matches your goals. If you run an e-commerce site, you can set up the PPC campaign on platforms like Google Ads, Facebook Ads, or Bing Ads or use Google Shopping ads to sell physical products.

Also, target the audience searching for products like yours or use remarketing to reach people who have previously visited your website.

This strategy to earn money using PPC will work because it allows you to show your products to people who are already interested in what you're selling.

Promoting Online Courses or Webinars

Online learning marketing is growing, and even so, after the Covid pandemic. This makes promoting online courses or webinars through PPC a profitable business in future.

Today, people are constantly looking for ways to improve their skills, and with the help of PPC, you can target those looking to learn more about the topic you are teaching.

It will help attract the interested buyers and generate revenue. One of the essential tips you can use is targeting long-tail keywords that indicate high user intent. For example, you can use keywords like “learn graphic design in 30 days” instead of targeting “online courses.”

Becoming a PPC Consultant

Another way to make money with pay per click (PPC) is becoming a PPC consultant. If you have experience running successful PPC campaigns and knowledge of how platforms like Google Ads, Bing Ads, and Facebook Ads work, you can use your expertise to run a consulting business.

Many businesses in the UK also look for a skilled PPC expert because they need help and advice on how to maximise their advertising spend and improve their campaigns.

Companies, especially small and medium-sized ones, don’t have in-house PPC experts. So, you can offer your PPC services as a consultant while also earning money by helping them optimise their campaigns, which often offer the best results, such as higher returns on their ad spend.

You can also offer a free PPC audit or initial consultation to attract customers.

Running PPC Campaigns for Local Businesses

Local businesses in the UK, such as restaurants, gyms, and service providers, often need help getting noticed in their local communities.

So, running PPC campaigns for local businesses is a great way to generate income. You can run PPC campaigns for these businesses and help them increase their online visibility and more customers.

Using geotargeting, you can use various platforms like Google Ads to target customers in a specific location or area. However, remember that geotargeting is also a factor that can influence Google Ads prices.

Facebook Ads can also help you target audiences based on specific regions and demographics. You can offer your services to help them attract customers and increase your chances of getting hired again for their future campaigns.

Monetising a Blog with PPC Ads

If you are also running a blog to attract a lot of visitors, monetising your website with PPC ads is the best way to make money.

It is often done via Google AdSense or similar ad networks, where you can earn money whenever a visitor clicks on an ad.

You can attract traffic using top-quality and engaging content, and the more visitors, the more money you can earn from ad clicks.

Once you have established a steady traffic flow, pay-per-click ads can provide regular earnings without much extra effort.

Freelancing in PPC Management

If you have skills and expertise in running and managing PPC campaigns across multiple platforms, you can offer your services as a freelancer PPC manager.

As a freelance PPC manager, you can work with various clients to manage their campaigns, which involves keyword research, campaign setup, bid management, ad copywriting, and performance tracking.

With their professional help, you can enter a large market while working on your preferred terms. By keeping up with changes in PPC trends and tools and creating effective strategies, you can earn profits as a freelancer in PPC management.

Driving Traffic to Affiliate Websites

Another method to make money is using PPC to drive traffic to affiliate websites. It increases the chance of earning commissions.

By targeting the right audience and creating compelling ad copy, you can direct traffic to your affiliate links.

Using PPC marketing to drive traffic to an affiliate site can help reach a wider audience faster than other organic methods. The conversion rates are increased when the PPC campaigns are more targeted.

Generating Revenue with YouTube Ads

YouTube is an effective platform for monetising video content. You can run YouTube ads to generate revenue from ads shown before or during your videos or on your YouTube channel.

You can also run PPC campaigns using Google Ads for business to promote your YouTube content and increase views while boosting ad revenue.

Millions of users use YouTube, making it the best platform for content creators. With your videos' increased views and engagement, you can generate more revenue through ad clicks and views.

However, create engaging, informative, or entertaining content to attract more viewers and increase your ad revenue potential.

Utilising PPC in Drop Shipping

Drop shipping is an e-commerce business model and has gained immense popularity in the UK because of its low startup costs and flexibility.

With pay-per-click advertising for Google or any other platform, you can attract the right audience to your dropshipping store, convert them into buyers, and scale your business more effectively, making it the best option if you want to make money using PPC.

The PPC campaigns allow you to reach your target audience quickly and improve your campaign based on performance.

Tools to Help Maximize PPC Profits

Using the right tools to maximise profits from PPC campaigns can help improve targeting and analyse performance. Here is a list of essential tools that can help optimise your PPC efforts.

Google Ads Editor

This tool helps manage and edit Google Ads campaigns offline. It saves advertisers time who run multiple campaigns by enabling various edits, performance tracking, and easy campaign adjustments.

SEMrush

SEMrush is used for keyword research and analysis. It helps you learn about the competitor's PPC strategies, keyword CPC estimates, and ad copies, allowing you to improve your campaigns.

Ahrefs

You can use this tool for keyword and backlink analysis, which is ideal for identifying high-performing keywords. Ahrefs provides insights into organic and paid traffic, helping you improve your strategies to drive growth.

SpyFu

SpyFu is the competitor intelligence for PPC. It shows competitors’ ad spend, top-performing keywords, and ad performance metrics.

Canva

Canva allows you to design your ad and create visually appealing creatives for platforms like Facebook, Instagram, and Display Networks.

Google Analytics

This tool is used to analyse website traffic and track performance. You can learn about the user behaviour post-click, which will help measure conversion rates.

How Can Arramton Help With Your Long-Term PPC Success?

As we learned about the best ways to make money using PPC, you must also be wondering if there are any individuals or companies that offer the best PPC results and long-term success.

You can partner with Arramton because it provides long-term success with its effective PPC strategies. It has helped many businesses in the UK achieve their PPC goals and deliver measurable results consistently.

It also integrates SEO, content marketing, and social media strategies to experience digital marketing success.

With Arramton,  you can be assured about your PPC campaign as they use strategies that meet your brand needs and goals.

The Bottom Line

To conclude, PPC is a great online advertising tool that helps generate leads and increase sales.

The top 10 ways to make money with pay per click in the UK mentioned in the blog offer various opportunities to generate income, whether you are an individual or a business owner.

From affiliate marketing to freelancing in PPC management, each strategy offers a unique and different way to use PPC to create more earnings.

If you are also looking to maximise your PPC potential in the UK, Arramton Infotech is here to help. We can make your PPC campaigns successful and turn your clicks into profits.

Frequently Asked Questions

Q1 What are the best PPC platforms for making money?

Ans: The best PPC platforms for making money include Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads. These platforms offer various targeting options, wide reach, and potentially high returns based on your niche and goals.

Q2 What strategies can I use to increase clicks on my ads?

Ans: You can increase clicks on your ads by creating a visually appealing ad copy, using targeted keywords, optimising landing pages for relevance, and utilising compelling visuals or offers that match your audience’s needs.

Q3 What is the average PPC cost in the UK?

Ans: The average cost of pay per click in the UK ranges from £1 to £3 per click. The PPC costs can vary depending on the industry and platform.

Q4 Can PPC work for small businesses?

Ans: PPC is the best and most effective option for small businesses, especially for local businesses that aim to attract nearby customers.

Q5 How do I ensure my PPC campaigns are profitable?

Ans: PPC campaign offers the best results and becomes profitable when you use the right strategies. Some ways to ensure your PPC campaign is profitable are focusing on proper keyword research, engaging ad copy, and regular optimisation.

Q6 What is the future of PPC in the UK?

Ans: With the increase in AI and automation, the future of PPC in the UK looks promising. It is set to become even more precise and profitable, making it beneficial for your business.