35 Tagline & Brand Slogan Examples | + Why They’re Effective

Looking for marketing slogan examples? Wish to know: What could inspire you to create your brand’s tagline? Then you have landed at the right place.

Brand taglines or slogans are the main characters in the competition of marketing catchphrases. They are catchy, to the point, and memorable enough to encapsulate company identity and core values.

While there is nothing specifically catchy about such short, punchy statements, companies can use them as a clever tool to evoke emotions in consumers.

Taglines and brand slogans effectively articulate a company's message, personality, or the benefits of its products or services.

This article explores 35 effective tagline examples and brand slogan examples that have left an indelible mark on the marketing landscape.

This article analyzes each example to identify why it works and how it impacts the brand.

Keep on reading!

What is a Slogan, and Why is It effective?

Slogans are intended to be the last bit of an ad you remember. Do you remember the all-time best slogan examples? Yes, from McDonald's!

If you remember the McDonald’s commercials, you must remember the "Ba-da ba ba ba, I'm lovin' it" tagline. So, emerging businesses in India will need as much inspiration from these tagline examples as possible.

Here are the key elements of the best slogan examples listed below:

Clarity: It communicates well.

Brevity: It is brief and to the point.

Memorability: It has a staying power in the mind of the consumer.

Relevance: It speaks to the target audience.

Differentiation: It stands apart from the competition.

What are the Key Elements of Brand Slogan?

As you already know, if you have an online website set up for your business, it needs a UI/UX designer roadmap to attract more users, but what about a unique tagline for your brand that will attach to your brand image?

Before we catch some of the best taglines and slogan examples, let’s understand what elements they must have:

Memorability

A catchy slogan ensures that the customer has the memory of the brand in their minds. Catchy wording, alliteration, rhyme, or creative wordplay achieve this memorability.

Simplicity

Simplicity allows easy comprehension and memorability. Short and simple slogan examples are easy to remember and even repeated by consumers.

Emotional Essence

They make one feel happy, trustworthy, excited, or even nostalgic.

The slogan will be able to relate the brand with the audience on a deeper, more personal level and make it more relatable to consumers if it hits the emotions.

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How To Write a Brand Slogan: 7 Steps to Come Up With A Good Brand Slogan

When you set up your website, you probably explored web design trends to improve your brand image. Similarly, there’s a lot of research and establishing how to write some slogans for your brand.

It's easier to say than to do, though. No need to panic! We will give you the best slogan examples; however, before that, we have some helpful tips on how to write an effective brand slogan for you:

1. Know Your Brand

You must have your brand’s objective sorted out before anything. Once you know your goal, you can blend it with your slogan.

2. Outline Your Unique Mission

A slogan is designed to express your brand's mission and core values. Before writing, put down your brand's mission so that your drafted slogans cover that aspect. Explore many slogan examples to take inspiration.

3. Know Your Target Audience

Your brand slogan has to speak to your audience. Identify your target audience's values and needs before writing your slogan so you can say it effectively.

4. Keep It Short and Simple

The best brand slogans say lots in very few words. Avoid intricate language; keep it simple. During brainstorming sessions, target something around eight words or fewer.

5. Apply Powerful Words For Timelessness

You should use at least one powerful word that positively impacts your tagline. This element might seem minor, but impactful words showcase the tagline more powerfully. .

6. Consistency

Be consistent in what you say and believe as a brand. You resonate with your customers on a deeper level and should maintain it in the long term.

7. Positivity

Ensure your slogans and taglines are positive and inspiring for your audience.

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Why Do We Need Powerful Taglines or Brand Slogans in Marketing?

Taglines and brand slogans are the most vital marketing tools. These express the words defining a brand and saying it to the world.

Skilfully crafted, they do not entice in passing but become the tag or even synonymous with the brand. You can even get content marketing services for the same.

Before we give some slogan examples, here are the elements that you should consider while creating yours:

Unique Element

A good tagline or slogan describes what a brand does and speaks to its value proposition. 

These companies use taglines and some slogans as part of the heavy artillery that differentiates them from competitors, speaking powerfully and resonating deeply with their target audiences.

Brand Awareness

Taglines and brand slogans effectively create brand awareness and recall. A memorable phrase can make a first-time buyer a lifelong evangelist. Such slogans use repetition to sit in public memory.

Brand Identity

Successful companies build formidable brand equity with their taglines.

For instance, De Beers, one of the best slogan examples, branded its product as a symbol of luxury and eternal love, transforming the jewellery business.

Consistency

They ensure the critical messages reach all marketing materials, whether for a television advertisement or a simple social media strategy.

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35 Tagline and Brand Slogan Examples to Inspire Your Brand

Here, we have carefully compiled some of the most iconic taglines and slogan examples:

1. Google: "Don't Be Evil."

As part of the company's corporate code of conduct, the slogan symbolizes how the company upholds ethical practices and transparency and how important it is to emphasize user trust and privacy.

2. Volkswagen: "Think Small."

In the 1960s, Volkswagen launched the slogan "Think Small" to market its small cars. This slogan brought back an element of simplicity, functionality, and fuel efficiency in smart cars that everyone could own.

3. Pepsi: "For the love of it."

People perceive this tagline as the emotional experience and enjoyment linked to the consumption of the Pepsi product—the idea that people love it for the sake of it and its very own sake.

4. Amazon: "A to Z."

Amazon's tagline "A to Z" reflects the free line of products available on its site. It suggests that no matter what customer needs are, they will receive it at Amazon, from A to Z, that is, from every product available.

5. Adidas: "Impossible is Nothing."

The tagline encourages people to achieve their hopes and to believe in themselves. The slogan makes the brand image sports-oriented, aligning with the brand message.

The consistency in these slogan examples helps brands strengthen their presence in the public eye; their taglines are integral to their marketing policy, including 12 types of digital marketing.

6. Nike: "Just Do It."

The Nike slogan "Just Do It" is a motivational phrase that urges people to act toward reaching their goals.

It brings the idea of determination and self-belief, and it shows that obstacles can be overcome.

7. Apple: “Think Different.”

The slogan of Apple, "Think Different," reflects the firm's being innovative, creative, and challenging the status quo. This tagline encourages people to think outside the box and embrace unique ideas.

8. McDonald's: "I'm Lovin' It."

This is one of the best slogan examples and is aligned with the best marketing trends; it promises that eating their food will satisfy consumers.

It tries to connect with customers by linking McDonald's products with positive feelings.

9. Coca-Cola: "Open Happiness."

Coca-Cola's slogan "Open Happiness" makes people believe that the beverage can open happiness doors for them. By drinking the product, a person would have a good feeling and memorable moments.

10. KFC: "Finger lickin' good."

KFC's slogan states that the chicken pieces are fried to such an extent and have mouthwatering satisfaction that a person cannot help but lick his fingers when he has had them.

11. Burger King: “Have It Your Way”

Burger King revealed this tagline to challenge their biggest competitor, McDonald's. They strike through their marketing by showing what sets them apart—that they have customization.

12. Subway: "Eat fresh."

The slogan reminds us of fresh and healthy food. Fresh and healthy food is what the Subway sandwich and salad must represent to be conducive to the consumer's pursuit of fresh, healthy, and great-tasting meal choices.

A tip: You could use Google ads for your business to promote your brand slogan even more.

13. Dunkin’: “America Runs on Dunkin’

The coffee is fuel, and that's the feeling Dunkin' taps into in their slogan, "America Runs on Dunkin'." While its rival, Starbucks, markets its coffee innovations as a way of lifestyle, Dunkin' stands as America's daily fuel.

14. Amul: “Utterly Butterly Delicious.”

Amul released this sing-song tagline in 1994. It has become so famous and has been a unique identity for the brand to date.

15. Rice Krispies: “Snap! Crackle! Pop!”

Rice Krispies's catchy slogan is "Snap! Crackle! Pop!" as it captures the characteristic sound of their cereal in a bowl of milk, nudging people to hear this for themselves. And it stays in their memory.

16. M&M's: "Melts in your mouth, not in your hands."

This slogan declares that M&M's is a mess-free experience because they dissolve in the mouth and not in the hands; no mess for a convenient and enjoyable crunching.

17. Lay’s: “Betcha Can’t Eat Just One.”

The tagline by Lay's plays off the notion that once opened, the bag of their potato chips will surely be devoured. It's lighthearted, shows a brand personality, and provokes some friendly competition to try eating just one.

18. Walmart – “Save Money. Live Better.”

The slogan states that it is not just affordable, but their products add value to your life. They offer everything from groceries to clothing and tech to make your life rich, and they sell it at very affordable prices.

19. Target: "Get More, Pay Less"

Target's slogan stresses that it cares about selling quality merchandise and making shopping rewarding for customers at affordable prices.

20. Levi's: "Quality Never Goes Out of Style"

Whatever the trend of the time may be, Levi's clothes always stay in fashion. Hence, this sentence emphasizes the durability and steadiness of the clothes manufactured by Levi's.

Now, for the next four slogan examples, automotive businesses should take extra notice.

21. Mercedes-Benz: “The Best or Nothing”

Their slogan says it all, obviously and simply: Mercedez-Benz is the best that any luxury vehicle can boast of, and others cannot get near it. This is one of the most precise and direct tagline examples.

22. Ford: "Go Further."

It also speaks of more progress, innovation, and pushing the limits. Ford vehicles set out to take people on new journeys not just physically but metaphorically by urging them to explore more and achieve more.

23. BMW: "The Ultimate Driving Machine."

The tagline gives the audience the impression that BMW produces quality vehicles that are considered superior in terms of performance and engineering, which attracts car buffs.

24. Toyota – “Let’s Go Places”

It speaks to the eagerness of their customers to get out there and explore the world in their Toyota vehicle, of course. And secondly, it speaks to their evolution and innovation as a car brand, showcasing creativity.

You probably think automotive website design is enough to attract customers, but no, you have to resonate with your audience as well.

25. L’Oréal: “Because You’re Worth It.”

L'Oréal developed the idea of what their products can give people: confidence and the feeling that they are desirable, wanted, and most importantly, worth it. It is one of the most iconic slogan examples to date.

26. Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”

Another brand with a very famous tagline is Maybelline, which uses it to inspire strength and confidence. Whatever it is, Maybelline's tagline definitely helped it become the recognizable makeup brand it is today.

27. De Beers: “A Diamond Is Forever”

Diamonds are a girl's best friend, but they're also forever. De Beers coined one of the most recognizable slogans that exude luxury and sophistication and suggest that diamonds are, like your relationship—eternal.

28. Bounty: “The Quicker Picker Upper”

Bounty's catchy slogan suggests its paper towels clean up big messes fast. Using the poetic device of consonance, Bounty created a slogan that is still incredibly catchy and synonymous with the brand.

29. Red Bull: "Gives You Wings"

This slogan gives you some energy boost, which would allow you to do something extraordinary, like giving wings.

30. MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

This tagline tells you that everything goes as long as you are holding the MasterCard. Sure, there are several things money can't buy, but for everything else, MasterCard will get you with one simple swipe or tap.

31. Disney: “The Happiest Place on Earth”

It evokes the sheer joy that park visitors experience each time they visit Disneyland and share its "magic." Today, one can still purchase Disneyland merchandise that carries the now-legendary slogan.

32: Energizer: “It Keeps Going, and Going, and Going

Nobody wants a battery that won't last. Energizer tells people that their batteries are long-lasting simply by saying so. They're long-lasting — they keep "going, and going, and going."

33. Microsoft: "Be What's Next"

Microsoft's slogan lets people know that Microsoft's technology and services can enable them to be out in front of innovation and grasp new opportunities.

34. Samsung: "Imagine the Possibilities"

The slogan by Samsung focuses on innovation and imagination. It's all about envisioning possibilities and expressing commitment toward innovative technology and products via Samsung.

35. eBay: "Buy it, Sell it, Love it."

eBay's slogan encapsulates the concept that, within a platform like eBay, sellers can easily sell their products while consumers easily find what they want.

We have finally concluded these 35 slogan examples. Furthermore, remember that your website’s digital marketing strategies are nothing without relevant content, and brand slogans are a significant part of it.

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Brand Tagline Vs Slogan: A Brief Difference

We have read so many taglines and slogan examples, but now it’s time to differentiate between the two.

The table below shows a brief difference between the Brand tagline vs slogan:

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How Can Arramton Infotech Create Your Own Brand’s Tagline and Create the Best Slogan Examples For You to Choose?

Having now learned how to come up with a brand slogan and getting inspired by the best 30 tagline and slogan examples of major brands, it's time to brainstorm for your own. v

Is coming up with the perfect brand slogan for your needs impossible? Consider working with the creative geniuses at Arramton Infotech!

As a digital marketing agency, we will help your brand's identity by getting a slogan or tagline that your customers will remember forever.

A good phrase captures your brand's essence to make sure your message is conveyed in a couple of words. How we will do it for you:

1. Simplicity and Straightforwardness

Keep your tagline simple yet powerful. A clear and understandable tagline is more likely to stick in consumers' minds.

2. Focus on Benefits

Draw attention to what you have that no one else does. Your tagline should be an extension of the unique value proposition that exists in your brand.

3. Make It Timeless

Write a tagline that could still be in play after many years, not one that counts on slang or references that may need to be updated over time.

4. Make Sure That It Fits Your Brand

Your tagline must be consistent with the personality and values of your brand.

Final Words on the Brand Tagline and Slogan Examples

Brands create identities in the minds of consumers with their taglines and slogans. They can be proof of any company's values, promises, and core values. At times, they can be as identifiable as the logo.

This article provides slogan examples of effective taglines and their role in successful marketing.

It's a motivator for readers to learn about the potential power of strategic words.

Always remember that great words can turn a simple phrase into an eternity.

Furthermore, you can contact us at Arramton Infotech for any marketing assistance, such as social media marketing management or PPC services, all in one place.

Frequently Asked Question

Q. What are some good slogan examples in marketing?

Ans: “Think Different” by Apple and Coca-Cola’s “Open Happiness” are some of the best tagline examples.

Q. What are the most famous slogan examples?

Ans: Here are some slogans:

Nike: "Just Do It"

Apple: "Think Different"

McDonald's: "I'm Lovin' It"

KFC: "It's Finger-Lickin' Good"

Burger King: "Have It Your Way"

Subway: "Eat Fresh"

Dunkin': "America Runs on Dunkin'”

Q. How do you write slogans in English?

Ans: Here is how you can write some slogans that can innovate your brand:

Brainstorm words.

Be brief

Make it easy to say

Know your audience

Use power words

Q. What are some cute advertisement taglines?

Ans: “Goldfish: The Snack That Smiles Back” and L'Oreal's “You’re worth it” are some of the best slogan examples that big companies have used for cute advertisements.