Tinder Ads: How You Can Expand Your Reach to New Customers

Are you looking for a new source of traffic? Tinder might be the answer.

Since its 2012 launch, Tinder has revolutionized dating, making terms like "swipe right" and "swipe left" part of our everyday vocabulary.

Its massive user base of 75 million, with a significant chunk aged 18-34, has caught the eye of brands eager to connect with this coveted demographic.

Beyond offering unprecedented access to young adults, Tinder Ads provide unique opportunities for marketers. But how can you effectively leverage Tinder Ads to drive new customer acquisition?

To answer this question, here we’ll explore the ins and outs of Tinder advertising, providing a step-by-step process to set up a Tinder Ad and some actionable strategies to help you create successful campaigns.

What are Tinder Ads and How do they work?

Tinder Ads are a new way for businesses to advertise their brand on the Tinder platform. These Ads allow you to display a short advertisement message at the top of user’s swiping decks.

App users can swipe left to learn more about your offerings or right to discard them when they see your dating app ads. You are only charged when the user swipes right on your advertisement.

Marketers and businesses can display ads on Tinder via Google and Facebook’s ad platforms. These Ads in Tinder are shown to users who haven’t upgraded to the ad-free experience.

Recommended Read: How to Create a Dating App: The Complete Guide

Why You Should Advertise on Tinder

There are two main reasons why anyone should consider starting Tinder Ads:

First, this dating app has a massive reach. Tinder is available in 190 countries and over 40 languages. By using this dating app to advertise your products and services, you can attract new customers and generate more leads.

The second reason to consider Tinder advertising is the precise targeting that comes with Tinder Ads. The average Tinder users are Millennials and GenZ-ers,  primarily men looking for a relationship.

They are interested in dating advice and anything that could help them seem cool to a potential love interest. If that’s your target audience, Tinder can be a great place.

You can target specific demographics such as age, gender, and location that other social media channels might struggle with.

With Tinder Ads, you also have access to powerful analytics that will provide insights into your campaign performance and let you fine-tune your targeting criteria.

This helps you get the most out of your budget while reaching the right audience. Since you can pay per impression or swipe, there is no set cost associated with running an advertising campaign on Tinder.

Also Read: How to Optimize Ad Campaigns with AI: Strategies for Higher Conversions

How You Can Set Up Tinder Ad

Now that you know why Tinder Ads are worth investing in, it’s time to delve into how to create your Tinder Ad. So, you can get started with Ads on Tinder via Facebook or Google.

Here’s a detailed breakdown of how to set up Ads on both platforms:

How to Create Tinder Ads on Facebook

Step 1: Set Up Your Facebook Business

» Create a Facebook business account if you don't have one.

» Make sure you have a Facebook page for your business.

Step 2: Create Your Ad

» Go to Facebook Ads Manager.

» Click "Create" to start a new ad campaign.

» Choose your advertising goal (like website traffic or sales).

Step 3: Choose Tinder as a Placement

» In your ad setup, find the "Placements" section.

» Select "Manual Placements".

» Check the box for "Audience Network". This includes Tinder.

» Fill in the rest of the ad details (target audience, budget, etc.).

Step 4: Submit Your Ad

» Once you’re done, send the Ad in for review.

» After Facebook approves it, you’ll have Ads running Tinder dating app.

If you’re just getting started with an advertisement, we would recommend reading:

Most Effective Ways To Learn PPC Marketing (Advertising) For Businesses.

How to Create Tinder Ads on Google

Step 1: Go to Your Google Ads account

» To create Tinder Ads on Google you first need to set up a Google Ads account. Navigate to the Google Ads webpage and clock on “Start Now.

» Next, confirm your payment details, fill out a valid credit card, and click on “Submit.”

Step 2: Create a New Campaign

Once you’re logged into your Google Ads account, click on the “new campaign”.

Step 3: Set Your Campaign Goal and Type

» Now, select “website traffic” as your campaign goal for your Tinder Ads.

» Scroll down and click on “Display” as your campaign type.

» Enter your website name at the bottom and click “continue” once you’re done.

Step 4: Create a Target Audience for Your Tinder Ad Campaign

In this step, you can begin defining your target audience for Tinder.

» Select which locations you want to target.

» Choose which languages your audience speaks.

» Click on “more settings” for a list of advanced tweaks you can make to your Tinder Ads campaign.

» When you’re ready, click on “Next.

Step 5: Add Your Budget

» Now, you can set a minimum daily spend for your  ad campaign.

» Once you enter an amount, you’ll get an estimate of what your results will look like.

Step 6: Set Your Ad Placements

» Click on “placements” to define where you want Google to serve your ads. This is where you’ll select Tinder to ensure it shows up on the app.

» In the browse section, select “Apps” and type “Tinder” in the search bar.

» Tick the checkbox next to the app, then click “Done.”

» Now, what’s left is to finalize the creative for your Tinder ad, and you’re done!

Must Read: Top 10 Social Media Trends in 2024 to Grow Your Audience & Engagement

How to Create Successful Tinder Ads

The following are a few tips that you can use to successfully advertise on Tinder:

1. Be Yourself

Create authentic and unique Tinder ads. Don’t just copy others' ideas or try to be someone you’re not; this way, you’ll turn your users off.

2. Ensure Your Ad is Appropriate for Tinder

Tinder is a dating app for people to meet new people, so make sure your Ad is appropriate for that purpose. Don’t be too salty, so sell products unrelated to your audience's interests, such as door locks.

3. Write Great Ad Copy

Your ad copy should be unique, engaging and relevant to your audience. Consider brainstorming different ideas to see what works best for your business. When you’re writing your Tinder Ads, you can follow these tips to make it more effective:

» Use short sentences

» Write in a conversational tone

» Use strong verbs

Note: Because the attention span is concise, making quick and to-the-point Tinder ads is essential.

4. Include a Call-to-Action

When you create your Tinder Ads, don’t forget to include a call to action so that users know what you want them to do. For instance, you could say, “Download our app today”, “Visit our website”, or “Sign up for our newsletter.”

5. Use Eye-Catching Imagery

Images play a significant role in Ad campaign effectiveness. Therefore, focus on using high-quality visuals because Tinder is a visually-based platform, so your Ad should be eye-catching and visually appealing.

6. Be Engaging and Entertaining

While you should keep your Ad copy concise, you should remember to keep it entertaining and engaging so that users will want to learn more about your brand and what you offer.

Recommended Read: How to Remove Google Reviews: Removal, Response, and Reputation Building

Some Successful Tinder Ad Campaigns

Now that we’ve discussed the ins and outs of creating Tinder Ads let’s look at some popular brands that have effectively used this dating platform for advertising.

Domino's

Domino’s, one of the world's most recognized and leading pizza brands, used Tinder Ads to target users on Valentine’s Day.

They offered exclusive discounts and promoted their pizza as the perfect date-night meal. The Ad campaign increased pizza orders and a high level of engagement with the brand.

Ford

Ford, an automobile manufacturer, used Tinder’s Branded Moments Ad Formate to promote its Mustang car, using eye-catching visuals and fun quizzes. The campaign raised brand awareness and interest in the vehicle among younger users.

Budweiser

Budweiser leveraged Tinder Ads to promote its “Made for Music” campaign, featuring famous musicians and offering users the opportunity to win concert tickets.

The campaign generated strong engagement and increased brand awareness among music lovers on the app.

These few well-known companies have successfully advertised on the Tinder app and increased their brand awareness and sales.

Each of these Tinder advertising campaigns was tailored to the interests and preferences of their target audience, ensuring maximum engagement and effectiveness.

By learning from these successful campaigns, you can create Tinder dating app ads that resonate with your audience and drive results for your business.

Read Next: What Are The 12 Most Effective Types of Digital Marketing?

Conclusion

Tinder Ads present a new and valuable opportunity for businesses to reach a wider audience engagingly and interactively.

By understanding how the platform works, creating visually appealing Ads, and continually optimizing your campaigns, you can drive results and grow your business through this innovative marketing channel.

As a leading digital marketing agency, we at Arramton Infotech encourage modern growth-minded businesses to experiment with advertising on Tinder and explore this platform's potential benefits.

With the right approach and a commitment to data-driven optimization, Tinder Ads can be a game-changer for your advertisement strategy.

Don't hesitate to contact us if you need help setting up the Tinder Ad campaign or any other.

Our Ad campaign team can help you take your marketing efforts to the next level by leveraging the full potential of this powerful platform.

FAQs on Tinder Ads

Q. Can you advertise on Tinder?

Ans. Yes, you can advertise on Tinder. However, you can't purchase ads directly from Tinder itself. Instead, you can run Tinder ads through platforms like Facebook Ads Manager or Google Ads Display Network.

Q. What are the formats for Tinder ads?

Ans. Tinder primarily supports image and video ad formats. These ads appear within the Tinder app, integrated into the user experience.

Q. How much does it cost to make a dating app like Tinder?

Ans. The cost to develop a dating app like Tinder can vary significantly based on features, complexity, and the development team's expertise. Generally, the cost of making an app like Tinder can range between $10,000 to $50,000.

Q. How to create a Tinder ad?

Ans. To create a Tinder ad, you'll typically use Facebook Ads Manager or Google Ads Display Network. Choose Tinder as a placement, design your ad creative, and set your target audience and budget.

Q. How can I run a successful Ad campaign on Tinder?

Ans. Running a successful Tinder ad campaign involves understanding your target audience, creating engaging ad copy and visuals, and closely monitoring performance metrics. Experiment with different ad formats and targeting options to optimize your results.