12 Reasons Why You Need Website Redesign Services

Is your website stuck in the past? Does it fail to convert visitors into customers? These are just a few reasons why you might need website redesign services.

A web redesign goes beyond a fresh coat of paint. It's about creating a user-friendly experience that drives results for your business.

In this article, we'll explore 12 compelling reasons why you might need website redesign services.  We'll go beyond the surface and delve into signs that your website is hindering your success, from outdated design to poor user experience.

By the end of this guide, you'll be able to identify if your website actually needs redesign and how you can take the next steps toward a website that works for you.

Potential Benefits of a Successful Redesign Website for Businesses

There are several reasons to redesign your website, some more compelling than others. But before we dive into the list of these reasons, let’s take a quick look at what benefits can come from redesigning your website:

• Solidify Your Brand Identity and Build Trust
• Boost Performance and User Experience
• Elevate SEO Visibility
• Optimize for Mobile Users
• Enhance Functionality to Drive Results
• Streamline Content Management
• Boost Traffic and Engagement
• Increase Lead Generation and Conversions
• Maximize Return on Investment (ROI)
• Align with Business Goals
• Adapt to Evolving User Needs
• Stay Ahead of the Competition
• Enhance Website Security
• Integrate Social Media and Marketing Strategies
• Optimize for Local SEO

The Main Reasons Why You Need To Redesign Website

When should you redesign your website? The answer depends on several factors. For instance, if you're losing mobile users, it could be a clear sign that your website is not optimized for mobile devices and that it's high time to invest in solid website redesign services.

If you're doing fine with mobile users, check your site performance. Does your website take ages to load? Do search engines skip over it? Does its layout leave users confused and frustrated? In that case, a redesign is definitely in order.

If you need more convincing, below we’ve compiled a list of 12 reasons that you need to redesign your website!

1. To Better Communicate Your Brand Values

Your website is often the first impression potential customers have of your business. To truly stand out, it needs to go beyond basic functionality and communicate your brand's unique identity and values.  And that’s where you can opt for redesigning your website.

With that, you’ll have a web design that reflects your brand essence and builds trust and credibility, making you stand out from the competition, even against larger companies.

2. Outdated Website Design (Layout)

If you’re embarrassed to share your website address because you feel that your website doesn’t look modern and are afraid of what your prospect might think of it, it may be time to consider restructuring your website.

You might be surprised to know but nearly 75% of users admit to making judgments about a company’s credibility based on their website design.

Outdated designs are often associated with untrustworthy websites. It gives a wrong impression about your business which can make your visitors avoid coming to your website again. Hence, in order to build digital trust with your potential customers it is essential to have a modern website.

3. To Improve Website Usability For Your Visitors

Website usability is one of the main factors that directly impact the business leads and conversions and just like you’d like to keep your chocolate store clean, attractive, and easy to navigate if you run one, your website is your store and shouldn’t be held to a lesser standard.

Your site should be accommodating and user-friendly, making them want to visit and patronize your services.

Also Read: Useful Tips for Automotive Website Design to Attract More Customers

4. Improvement In SEO and Site Performance

An improved SEO is one of the important benefits of having a website redesign. If your website isn’t ranked among the most searched websites then, you should re-access it, especially analyzing its content.

In this case, it’s best to have an experienced website developer or a technical SEO (Search Engine Optimization) expert help out. They can help you break down the strengths and weaknesses of your site. Then, they can also help you with the complete redesign process of your website.

5. To Improve the Volume Of Leads Generated

No matter what kind of business you run, leads and conversion is always one of the ultimate goals. And you can generate more quality leads by putting some effort into your website.

Choosing to redesign website services is something you shouldn’t miss. While redesigning, focus on expanding the type of content on the website, introducing video tutorials, and creating webinars (depending on the type of website you have).

You can also consider revisiting your landing pages and calls-to-action (CTA), or conversion parts in general, to see where it falls short. If you feel like your landing pages are too complicated, or the language used in your CTAs (Call to Action) is unclear, rewrite them accordingly.

After doing all this you’ll soon notice an increase in conversion rate. However, don’t skip carrying out lots of testing before and after redesigning your site to ensure the changes are implemented.

6. To Add New Functionalities And New Features As Per The Latest Trends

Adding new features and functionalities based on current UI/UX trends is one of the things no website should ignore, and a redesign website solution can help you stay ahead of the curve.

For example, if you are expanding your business and adding e-commerce for the first time there are features that aren’t friendly to your current site that you might have to add with modern e-commerce website redesign.

7. To Align Your Website with Marketing Objectives

Today's marketing landscape requires agility and adaptability. Your website should be a powerful tool that supports your ever-evolving marketing strategies.

However, limitations in your current CMS can hinder your marketing team's ability to create, test, and manage landing pages and website elements crucial for driving conversions.

A website redesign can bridge this gap, empowering your marketing team with the flexibility and control they need.

8. To Enhance the User Experience

According to Forbes, around 88% of people are less likely to return to a website after a bad experience.

Your site should be well-designed and easy to navigate so that visitors can find the desired information in just a few clicks. If they can’t then it means you need to re-examine the site structure.

A website that has good navigation enhances user experience, increasing the possibility of them staying longer on your site and preferably returning in the future.

9. To Upgrade the Website Speed

Despite how attractive your site is, if it’s a slow-speed website then it’ll completely turn off the interest of the users. Also, there’s a good chance that they will not return.

As soon as you notice a reduction in the speed of your website, choosing the website audit and possible redesign are on the books.

Having a slow-paced site can reduce your conversion, hampers SEO visibility and cause other harm to your website ranking in general.

10. Redefining Your Website Purpose

Another reason why you might need a redesign is because of your business goals. When your business goal changes, your website also has to reflect the changes.

For instance, suppose you previously sold in a store where you used your website to generate traffic; however, you now want to offer a pickup option or a buy online. In such cases, your website’s layout, content, and structures should adapt to reflect that.

11. To Avoid Losing Mobile Visitors

It seems like every year the importance of mobile optimization is only increasing. Statista reports that as of Q1 of 2023, 58.33% of website traffic now comes from mobile devices.

It means if your site isn’t mobile-friendly, you could be losing out on nearly half of your traffic and experiencing a higher bounce rate than usual.

Having a reliable website redesign service provider by your side you can have an effective website that will address this issue and help you reduce your bounce rate and increase conversions.

12. To Improve Website Security

In today's digital world, website security is paramount. Outdated websites with vulnerable code and outdated plugins are prime targets for hackers.

A recent study revealed that 83% of compromised WordPress sites were vulnerable due to unpatched plugins and outdated core versions.

Website redesign offers a powerful opportunity to address these security concerns. During the redesign process, your website's core framework and CMS can be updated to the latest versions, patching known security vulnerabilities.

A reliable custom web development services focuses on security best practices and employs techniques that strengthen your website's defenses from the ground up.

Additionally, the redesign can be used to integrate advanced security measures like firewalls and intrusion detection systems, allowing for active monitoring and protection against evolving threats.

How to Get Started with Your Website Redesign Project

After considering all the reasons and benefits above, you might realize that you need to redesign your website to achieve more leads and conversions.

However, you need to understand that as there are endless web design providers, only a reputable, experienced web designer can deliver what you need.

Choosing the wrong redesign service provider can waste your time and money and damage your business image. But with so many website redesign companies available, how do you pick the best one?

Here’s a guide on choosing the best website designer and getting started with your redesigning project:

1. Determine Your Needs

Before you request a proposal for the website redesign, it’s crucial to understand why you’re looking to redesign in the first place. Also, what are your business requirements? Do you need an e-commerce website with some advanced features and a more user-friendly interface?

Or do you want a site that lets customers book online? Also, how many pages should the site have? You can also consider benchmarking on competitors' sites or similar businesses to get inspiration about these.

At the same time, this might seem arduous, but an experienced web designer can help you through the process. They can listen to your business goals and need to give suggestions and advice on better achieving the goals.

2. Ask for Referrals

With so many options to choose from, picking the best can be overwhelming. To make the task less daunting and time-consuming, it’s vital to narrow down your options.

To do this, your friends, family, or other businesses can be resourceful to ease the process. They might offer crucial details on how to go about picking a reputable website designer.

And more importantly, you may also end up getting names of reputable service providers they have worked with before.

By this, you’ll have peace of mind knowing you’re getting recommendations from experts with a proven track record from people you trust.

However, you still need to keep in mind that what worked for them might not work for you. Therefore, you still need to carry out a background check on the referrals to know if they suit your unique needs.

3. Conduct an Online Search

In case you don’t get any referrals for redesign service providers, you’ll have to conduct your search from scratch. You first have to find some top service providers and then narrow them down to those more suitable for your business. An internet search will help you achieve this.

Just simply type ‘website redesign near me’ and you’ll get numerous results. Also, you can consider checking on independent websites ranking web designers and checking on their listings. Make sure you check through each one of them, pinpointing the potential.

When picking potentials, check the service they offer, their Contact Us page, official business address. Now that you already have a list of potential website designers, it’s time to vet them.

4. Check Websites of Web Design Companies

Once you’ve a list of potential web design partners evaluate services offered by a company by checking on how their site looks. If their site looks outdated, dull, and old, it’s best to go to the next option.

Note if a company is as good as it claims, it should have an excellent website plus genuine customer testimonials. But, this doesn’t mean that their site should look exactly what you’re looking for, as companies are different.

An ideal agency would still have fast loading speed, and user-friendly navigation, and should be very easy for a customer to find what they need in a few clicks.

Basically, look for a designer with a website similar to what you’d want for a business.

5. Set a Budget to Redesign Website

Before you start approaching website design companies, it’s also important to set a budget for your project this will help you to know what you can afford and prevent you from going overboard.

Remember, there’s no standard for charging, and redesigning website costs can vary widely. If you’ve no idea how much website redesign costs, you can ask for redesign website quotes from several providers.

This will give a clear idea of how you can develop a realistic buffet and you’ll also know the range for fair pricing.

However, don’t forget that a cheap option may have hidden fees or other poor-quality services that’s why you should avoid the cheapest providers. Focus on choosing a web redesigner who strikes a balance between the quality of service and the price they charge.

Must Read: How Much Does Website Development Cost in 2024

6. Choose the Best Redesign Website Services

Today, a website is a must-have tool for businesses with only growth prospects. You need to only work with a reputable UI/UX agency for an appealing, customized, and user-friendly website.

If you’ve decided and want website redesign services to increase not only traffic but ultimately convert them into customers.

Arramton is here to help. We’re a full-service web development and designing company driven by a team of top-class creatives and developers.

Contact us today for a website redesign quote and give your business the modern website that it needs to move forward and stand out.

Frequently Asked Questions

Q. What are the advantages of website redesign?

Ans. A website redesign can revamp your online presence. It enhances user experience, improves SEO for better traffic, strengthens your brand image, and addresses security concerns. Additionally, a modern website allows for easier integration of marketing tools.

Q. How to start a website redesign?

Ans. Start a website redesign by evaluating your current site and user data. Define goals (increased sales, leads, etc.) and set a budget/timeline. Choose a web design agency that aligns with your vision and collaborate throughout the process.

Q. How to choose the best Website redesign template?

Ans. To choose the best website redesign template consider your website's goals and target audience first. Then, look for templates that match your industry's style and functionality needs. Make sure it's responsive for mobile users and easy to customize with your branding.

Q. How do you know if your website needs a redesign?

Ans. If your website has an outdated design, poor user experience (difficult navigation or mobile use), declining traffic/conversions, and security vulnerabilities that means you need to redesign your website.

Q. Why is it important to have a good design for your website?

Ans. Good website design is crucial for first impressions, building trust, and achieving business goals. It should be user-friendly, visually appealing, and optimized for search engines.

Q. How to improve an existing website?

Ans. You can improve your existing website by optimizing content for SEO, refreshing visuals, improving website speed, making it mobile-friendly, and adding features like lead capture forms or marketing tools.